Part of building your professional brand for effective social selling with LinkedIn is knowing how to leverage your network. Even if you're not in sales, these tips for using LinkedIn will help you build your personal brand and professional brand.

1. You are the CEO of
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2. Great brands convey an emotional response.
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3. This is a real brand but not how I want to be thought of.
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4. “Visibility creates opportunities.”

5. How are you leveraging
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6. “It’s not the size of your network, but how you use it.”
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7. Use your status
updates to engage
your network
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8. Use your status
updates to promote
your network
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9. Use your status
updates to promote
your company
• Press
• Blogs
• Content
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10. Use your status
updates to inform
your network
• Industry news
• Relevant content
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11. Your network
is your business.
Who you know IS more
Important than WHAT
You know

12. Proficiency in social media is a
differentiator now, but will
soon be a qualifier.