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Big Data Analytical
Platform
Translating Data to Insight
Marc Epner
Regional Director
Midwest

February 2014
Data Has A Shelf Life

V
A
L
U
E

Now

Later

TIME
Data Becomes Insight

Operations

Marketing

Retail
Finance
Operations

Marketing

Manufacturing
I.T.

Marketing

Financial
Services
Finance

Operations

Finance
Operations

I.T.
Marketing

Healthcare
I.T.

Finance

I.T.
Innovative client solutions
TiVo Research & Analytics 40 TBs of data used to perform complex media analytics, cross‐correlating data 
from over 22 sources with set‐top box data to allow advertisers, networks and agencies  to analyze the 
ROI of creative campaigns while they are still in flight, enabling self‐service reporting for business users

The VivaKi Nerve Center provides social media and other analytics for  campaign monitoring and near 
real‐time advertising effectiveness.  This enables agencies in the Publicis Global Network to provide 
deep‐dive analytics into TBs of data in seconds
AIMIA provides self‐service customer loyalty analysis on over 24 billion transactions that are live in‐
memory full volumes of POS data.  Retailers, Customer Packaged Goods companies and other service 
providers, provide merchandise managers with  “train‐of‐thought” analysis to better target customers.
CWT earned a competitive advantage by providing real‐time alerts and valuation of travel policy 
breaches, as well as providing security messaging to end users.  It improved corporate sales by adding 
travel cost evaluation and reporting as function of CWT’s main travel booking offer to clients.  

Major Auto
Manufacturer
Major
Retailer

A large manufacturer leverages Kognitio for complex correlations of volumes of data on permutations 
considered by prospective customers.  By using Customer Journey Analytics, the company enables 
their Design Management Team to make smarter decision on stock, learning about customer 
preferences in real‐time.
A major retailer uses the Kognitio solution to accelerate their Teradata Enterprise Data Warehouse.  
Forecasting demand /store replenishment is the 1st of multiple initiatives.  Before Kognitio, queries 
were taking in excess of 5 hours, with many reports timing out.  After Kognitio, 100% of queries 
execute in minutes.
Analytical Platform Reference Architecture
Does In-Memory = In Memory?
Is It
Built For Performance

Is It

OR

Improved Performance

Row-Based (Train of Thought)

Columnar (Pre-Defined Queries)

Loading Performance – Fast

Loading Performance – Slow

MPP Shared Nothing; Use Everything

Various

Execute 3rd Party Scripts Embedded In
SQL - Leveraging MPP

External Scripts Not MPP

Commodity Servers

Proprietary Servers

Minimal Data Management

Complex Indexing/Partitioning
What our customers say

“Kognitio demonstrates absolutely jaw-dropping
performance and is backed up by real IT professionals with
a passion for what they do and how they do it. They blew
the socks off the competition in the POC, delivered the
appliance ahead of schedule and have been an absolute
joy to work from start to finish. When Kognitio hands back
the answer before we've thought of the question, we'll be
satisfied. Until then we remain ecstatic.”
- Fiachra Woodman, IT Director, AIMIA.
connect
www.kognitio.com

NA: +1 855 KOGNITIO
EMEA: +44 1344 300 770

linkedin.com/companies/kognitio

twitter.com/kognitio

tinyurl.com/kognitio

youtube.com/kognitio

Today’s slides available at: www.slideshare.net/kognitio

THANK YOU!
Follow @kognitio and look for #AnalyticsNews
Marc Epner
(312) 317-6769
marc.epner@kognitio.com

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