Want to turn your PPC campaigns into bigger money making machines? We have our 5 best kept PPC secrets that we unveiled at Unbounce's 2016 Call To Action Conference.

1. @KlientBoost #ctaconf klientboost.com

2. The Only Goal of These Secrets…

3. …Is To Make You More Money

4. We Work With Companies,
Small and Big
@KlientBoost #ctaconf klientboost.com

5. @KlientBoost #ctaconf klientboost.com
The PPC Poop Emoji Scale

6. The PPC Poop Emoji Scale
@KlientBoost #ctaconf klientboost.com
Your PPC Campaigns Are Getting Traffic
Regular Ol’ Poop

7. The PPC Poop Emoji Scale
@KlientBoost #ctaconf klientboost.com
Your PPC Campaigns Are Converting
Gold Poop

8. The PPC Poop Emoji Scale
@KlientBoost #ctaconf klientboost.com
Your PPC Campaigns Are Making Money
Diamond Poop

9. The Iceberg Effect
PPC Secret #1
@KlientBoost #ctaconf klientboost.com

12. Keywords

13. Search Terms
Keywords

17. Granulate Everything You Can
To be as small as possible

18. ✨ Turn Your Search Network Ad Groups
Into Single Keyword Ad Groups (SKAGs)
Granulate Everything You Can
To be as small as possible

19. Granulate Everything You Can
To be as small as possible
✨
Extract Your Search Terms✨
Turn Your Search Network Ad Groups
Into Single Keyword Ad Groups (SKAGs)

20. Granulate Everything You Can
To be as small as possible
✨
Extract Your Search Terms✨
Extract Your Automatic Placements✨
Turn Your Search Network Ad Groups
Into Single Keyword Ad Groups (SKAGs)

21. Granulate Everything You Can
To be as small as possible
✨
Extract Your Search Terms✨
Extract Your Automatic Placements✨
✨ Extract Your Audience and Interest
Groups Into Smaller Targets
Turn Your Search Network Ad Groups
Into Single Keyword Ad Groups (SKAGs)

22. Where Are You On The Poop Emoji Scale?
There’s no real structure to the keywords
in your ad groups or campaigns
No Themes

23. Where Are You On The Poop Emoji Scale?
You’re grouping keywords, placements,
and audiences in similar ad groups and sets
Themed Ad Groups

24. Where Are You On The Poop Emoji Scale?
You almost have no discrepancy from search
terms to keywords and you’re always extracting
1:1 Ratio

25. PPC Secret #2
@KlientBoost #ctaconf klientboost.com

26. Types of Micro Conversions

27. Types of Micro Conversions
Time On Site

28. Types of Micro Conversions
Time On Site
Scroll Depth

29. Types of Micro Conversions
Time On Site
Scroll Depth
Form Field Completion

30. Types of Micro Conversions
Time On Site
Scroll Depth
Form Field Completion
Button ClickFREE TRIAL

31. Your Micro Conversion
Path is Linear in Nature
Time on Site

32. Scroll Depth

33. Form Field Completion

34. Button Click
FREE TRIAL

35. Conversion

36. Where are your visitors dropping off?
?

38. Add In Google Analytics Data

39. Use Hotjar To Track

40. Where Are You On The Poop Emoji Scale?
You’re changing bids and testing ads,
but not moving the needle
Getting More Clicks

41. Where Are You On The Poop Emoji Scale?
Your finding new ad winners and
lowering average CPCs
Getting Lower Costs

42. Where Are You On The Poop Emoji Scale?
You’re increasing conversions
and lowering your cost per conversion
Getting Higher Profits

43. PPC Secret #3
@KlientBoost #ctaconf klientboost.com

44. Different Types of PPC Visitors

45. They don’t know you and they’re not
looking for what you offer.
Cold Visitors

46. They’re interested in what you offer,
but not sure if you’re their solution.
Warm Visitors

47. They’re searching for your brand name
and want to do business with you.
Hot Visitors

53. When new PPC channels aren’t working,
it’s because you’re not matching your
call-to-action with their temperature.
Testing New Offers…

54. The fastest way to gain PPC traction,
is by lowering “the ask” of what you want
the visitor to do.
By Lowering The “Threat”
“Does your car qualify for uber?”

55. Where Are You On The Poop Emoji Scale?
You’re using the same offer
for search, social, display, and video
Same CTA For All Channels

56. Where Are You On The Poop Emoji Scale?
You’re testing new search offers,
but not on-site funnels
You’re Experimenting With CTAs

57. Where Are You On The Poop Emoji Scale?
New offers and new conversion funnels
are constantly being tweaked and tested
Multiple CTA Funnels

58. @KlientBoost #ctaconf klientboost.com
PPC Secret #4

59. Which Keyword is Performing Best?
?
Keyword 1
Keyword 2
$5
$5
50%
25%
$10
$20
POP QUIZ COST/CLICK CONV/RATE COST/CONV

60. Keyword 1
Keyword 2
$5
$5
50%
25%
$10
$20
POP QUIZ COST/CLICK CONV/RATE COST/CONV
Which Keyword is Performing Best?
?

61. Which Keyword is Performing Best?
?
Keyword 1
Keyword 2
$5
$5
50% 10%
25% 50%
$10
$20
POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV
$100
$40
COST/SALE

62. Which Keyword is Performing Best?
?
Keyword 1
Keyword 2
$5
$5
50% 10%
25% 50%
$10
$20
POP QUIZ COST/CLICK CONV/RATE SALE/RATECOST/CONV
$100
$40
COST/SALE

63. vs
Less Ad Spend, Same Sales

64. How do you track keyword level
or placement level sales?
?

65. How do you track keyword level
or placement level sales?
?
Manual UTM Parameters or
Automatic ValueTrack Parameters
mylandingpage.com/?GA_network={network}&GA_device={device}&GA_campaign={campaignid}&GA_adgroup={adgroupid}&GA_target={target}&GA_placement={placement} …

66. Use Hidden Fields

67. Where Are You On The Poop Emoji Scale?
You’re getting conversions, but not which sure which
keywords, placements, or audiences are responsible
No Conversion Tracking

68. Where Are You On The Poop Emoji Scale?
You know which keywords, placements, and
audiences are getting conversions
Conversion Tracking

69. Where Are You On The Poop Emoji Scale?
You know which keywords, placements,
and audiences are getting sales
Sales Tracking

70. @KlientBoost #ctaconf klientboost.com
PPC Secret #5
PPC METRICS
F*** YOUR

71. CPC Relevance Score
QS
IS
CTR
Average Position
CPM CPE
CPV
Interaction Rate
PTR
CPP

73. Where Are You On The Poop Emoji Scale?
You’re worrying about CPCs, CTRs,
Quality Scores, and Relevance Scores
Bad Metrics

74. Where Are You On The Poop Emoji Scale?
You’re focusing about conversion rates,
conversion volume, and cost per conversion
Better Metrics

75. Where Are You On The Poop Emoji Scale?
You care about cost per sale and sales volume,
and okay increasing cost per conversion
Best Metrics

76. @KlientBoost #ctaconf klientboost.com
A Little Present For You :)

77. Thank You!