Few lead gen tactics are more complex and confusing to marketers than Google Ads. Join Mary Anne Boyle, PPC Specialist at Kiwi Creative, as she answers real-life FAQs from B2B tech companies, including: – Should we bid on our own company name? – How many keywords should we focus on? – What if our keywords are really expensive? – What's the minimum you need to spend on PPC before seeing meaningful results? – What's the #1 mistake you see B2B tech companies making in Google Ads? – When would you recommend NOT doing PPC? – When should we consider retargeting/remarketing? – What are the best CTAs? The worst? – What do the best converting landing pages have in common? – How long should a campaign run before you make changes to it? – How can you use PPC beyond lead gen? – How should we be using HubSpot to monitor Google Ad performance? – How will the AI revolution impact PPC? - - - This is the slide deck from the March 2023 HubSpot User Group (HUG) for B2B Technology USA. View the webinar recording at https://youtu.be/gff-CLuYoao Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/

1. Mary Anne Boyle
PPC Specialist, Kiwi Creative

2. About Your Host…
Kiwi Creative
We are a HubSpot Platinum
Solutions Partner for growing
B2B tech companies.
kiwicreative.net

3. About The Speaker
● 17 years experience in Digital Advertising
● Specific focus on paid ads on Google/Bing and
LinkedIn/Facebook
● Florida native
Mary Anne Boyle | PPC Specialist at Kiwi Creative
3

4. Questions submitted in advance
Should we bid on our own
company name?

5. Questions submitted in advance
How many keywords
should we focus on?

6. Questions submitted in advance
What if our keywords are
really expensive?

7. Questions submitted in advance
What's the minimum $$$ you need
to spend on PPC before seeing
meaningful results?

8. Questions submitted in advance
What's the #1 mistake you see
B2B tech companies making in
Google Ads?

9. Questions submitted in advance
When would you recommend
NOT doing PPC?

10. Questions submitted in advance
When should we consider
retargeting/remarketing?

11. Questions submitted in advance
What are the best CTAs?
The worst?

12. Questions submitted in advance
What do the best converting
landing pages have in common?

13. Questions submitted in advance
How long should a campaign run
before you make changes to it?

14. Questions submitted in advance
How can you use
PPC beyond lead gen?

15. Questions submitted in advance
How should we be using
HubSpot to monitor Google Ad
performance?

16. Questions submitted in advance
How will the AI revolution
impact PPC?

17. Questions submitted via chat!
Any other questions
from the audience?

18. Questions?
P.S. Save the date for our next HUG