Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Product Led Growth 101 Slide 1 Product Led Growth 101 Slide 2 Product Led Growth 101 Slide 3 Product Led Growth 101 Slide 4 Product Led Growth 101 Slide 5 Product Led Growth 101 Slide 6 Product Led Growth 101 Slide 7 Product Led Growth 101 Slide 8 Product Led Growth 101 Slide 9 Product Led Growth 101 Slide 10 Product Led Growth 101 Slide 11 Product Led Growth 101 Slide 12 Product Led Growth 101 Slide 13 Product Led Growth 101 Slide 14 Product Led Growth 101 Slide 15
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

1 Like

Share

Download to read offline

Product Led Growth 101

Download to read offline

Ready to break down silos, learn new frameworks, and grow your company exponentially?

In this webinar, we’ll take you through the key theories, examples, and frameworks that surround product-led growth so that you can walk away with a toolkit of resources to implement in your company.

Watch the webinar and download the full slide stack here: https://www.trychameleon.com/product-led-growth-resources

Related Books

Free with a 30 day trial from Scribd

See all

Product Led Growth 101

  1. 1. Product-Led Growth (PLG) 101 Expert webinar
  2. 2. Software selling has changed completely ● Not just IT depts ● Not via on-site meetings ● Not at the executive level ● Not on multi-year contracts ● Not with upfront payments Sources: The IT Crowd
  3. 3. Selling to everyone via 1-to-1 doesn’t scale Sources: bobseal.com Unscalable growth tactics ⛔ ● Trade shows for discovery ● Demos to show value ● Sign-off for $$$ purchases ● Implementation training ● Contracts for expanded use
  4. 4. Everyone is now a software user and buyer Sources: OpenView Decentralization: adoption at an individual or team-level first + Consumerization: B2C sets standards and expectations
  5. 5. Product-Led Growth is the new GTM model Product-Led Growth is a strategy that uses the product as a channel to drive organizational KPIs, such as revenue, engagement, and reach.
  6. 6. How others describe PLG “Product-led growth is building your product in a way that allows you to monetize and grow without needing a sales and marketing organization to scale at the same rate.” Matt Bilotti, Product Lead, Growth & Lifecycle
  7. 7. Slack made it very easy to get started (2016) One of the most talked-about aspects of Slack’s UX was it’s interactive onboarding using Slackbot. It’s pricing model also reduced barriers to adoption. Note: you can see how to recreate Slack’s onboarding using Chameleon on trychameleon.com/youtube
  8. 8. So how do we do these things in a reliable way? We need to create a system that can create predictable growth. A system is an interconnected way of doing this. This can include: goals, people, process, and tooling Sources: Atlassian
  9. 9. OKRs help with planning Example Obj: Successfully launch feature Y KR1: Identify key product actions that indicate the best fit user persona through experimentation KR2: Create friction logs for key actions and flows KR3: Rollout new product tour to 50% of users pre-launch KR4: Boost signup to paid conversion rate by 3% Sources: Product Coalition
  10. 10. OutSystems did this with a movement “Acquire people into the movement by creating a powerful narrative with an extremely clear North Star metric. We refined our narrative around PLG to make it clear, easy to understand, and fully tied to customer goals. Today we have teams that are reorganizing to join the movement”Mario Araujo, Director of Product Growth
  11. 11. Use the RICE framework to prioritize 11Sources: Roadmunk,
  12. 12. Use microsurveys to identify friction 12 ● In-product, in-context ● Short + easy to answer ● Triggered by events ● Continuous feedback ● Identifies opportunities
  13. 13. ● Look for existing experts + experience within your company ● Set clear accountability: who owns the OKRs ● Give the team the resources and authority to make decisions (can be one feature, one market, one journey etc.) ● Ideally the team is cross-functional and includes (some allocation of): product, marketing, customer success, engineering, design, BI Enabling PLG: building the team
  14. 14. ● Best PLG teams build a best-in-class product stack ○ Data Warehouse, e.g. Redshift ○ Customer Data Platform, e.g. Segment ○ Data piping tool, e.g. Fivetran ○ BI or querying tool, e.g. Looker ○ Event analytics tool, e.g. Mixpanel ○ Session recording tool, e.g. FullStory ○ Microsurveys and in-product experimentation tool, e.g. Chameleon Enabling PLG: leverage the tooling
  15. 15. Product-Led Growth (PLG) 101 Expert webinar
  • whilpert

    Aug. 28, 2021

Ready to break down silos, learn new frameworks, and grow your company exponentially? In this webinar, we’ll take you through the key theories, examples, and frameworks that surround product-led growth so that you can walk away with a toolkit of resources to implement in your company. Watch the webinar and download the full slide stack here: https://www.trychameleon.com/product-led-growth-resources

Views

Total views

42

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

3

Shares

0

Comments

0

Likes

1

×