Maybe you’ve thought about using personas, but been concerned about adopting an expensive tool. Perhaps you or some of your colleagues have tried using personas and been disappointed in the results. Personas seem like a simple concept, yet it’s all too easy to turn them into black holes that slurp up time and resources without giving you much that’s useful in return. Kim shares a number of brief case studies to illustrate how to get the most form these powerful tools.
How many of have created and used these?\nI’m not here to persuade you personas are useful or give you a basic how-to.\n\n\n
- Inexpensive\n- Useful for lots of problems\n- Simple once learned\n- Take practice to use well\n\n\n\n
- Overprescribed\n- People expect miracles (High cholesterol or diabetes? Just take a pill instead of doing harder work!)\n\nMy last question: how many of you have NOT been entirely happy with the results?\n\n \n\n\n
You’re not alone! 2003 Forrester survey (note: Web-focused) = 1/3 not happy.\n\nMy experience says the number is pretty reasonable and still true.\n\n\n
In same study, they found...\n\nTypical number seems fairly close, maybe $100K is more accurate today.\n\nHigh end seems like outlier--I hope!\n\n\n
Found another tool? Tell me about it!\n\n\n\n\n
Let’s start with the more important of the two. I’m going to share some mini-case studies in hope they might help you.\n\n
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So let’s say we’ve got good research and the personas are well-crafted. What can go wrong then?\n\n\n
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So what happens when you do it all right?\n\n\n
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But let’s assume cost is a consideration for most people, especially when you’re selling people on personas\n
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which tool?\nin house\nbuy-in on plan\nbroad activities focus, not product\nlook for overlaps to trim sample size\n\n\n