Guy's slides from his speech at Stanford E-Week 2011.

1. Enchantment
The Art of Changing Hearts,
Minds, and Actions
Guy Kawasaki
Friday, March 4, 2011

2. 1 Achieve Likability
Friday, March 4, 2011

3. “Pan Am” smile
Zygomatic
major muscle
Friday, March 4, 2011

4. Make a
Duchenne smile
Orbicularis
oculi muscle
Friday, March 4, 2011

5. Dress
for a tie
Friday, March 4, 2011

6. Under-dressing:
“I don’t
respect you”
Friday, March 4, 2011

7. Over-dressing:
“I am better
than you”
Friday, March 4, 2011

8. Equal-dressing:
“We’re peers”
Friday, March 4, 2011

9. Shake it
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2
+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
•Eye contact throughout
•Appropriate verbal greeting
•Duchenne smile
•Grip and firm squeeze
•Cool, dry, and moderately smooth hand
•Mid-point position between the two of you
•Medium level of vigor
•Two or three seconds
Friday, March 4, 2011

10. 2 Achieve
Trustworthiness
Friday, March 4, 2011

11. Trust others
Friday, March 4, 2011

12. Bake, don’t eat
Friday, March 4, 2011

13. Default
to
“yes”
Friday, March 4, 2011

14. 3 Get Ready
Friday, March 4, 2011

15. Do something DICEE
Deep
Intelligent
Complete
Empowering
Elegant
Friday, March 4, 2011

16. Make it short, sweet,
and swallowable
Friday, March 4, 2011

17. Conduct a
Friday, March 4, 2011

18. 4 Launch
Friday, March 4, 2011

19. Tell a story
Friday, March 4, 2011

20. Plant many seeds
Friday, March 4, 2011

21. Use salient points
Miles/gallon vs. Yearly cost
Friday, March 4, 2011

22. Use salient points
Miles/gallon vs. Yearly cost
Degrees vs. Heating costs
Friday, March 4, 2011

23. Use salient points
Miles/gallon vs. Yearly cost
Degrees vs. Heating costs
Number of
Gigabytes vs. songs
Friday, March 4, 2011

24. 5 Overcome
Friday, March 4, 2011

25. Provide social proof
Friday, March 4, 2011

26. Find a bright spot
Friday, March 4, 2011

27. Enchant all the influencers
Friday, March 4, 2011

28. Enchant all the influencers
Friday, March 4, 2011

29. Enchant all the influencers
Friday, March 4, 2011

30. Enchant all the influencers
Friday, March 4, 2011

31. Enchant all the influencers
Friday, March 4, 2011

32. Enchant all the influencers
Friday, March 4, 2011

33. 6 Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
Friday, March 4, 2011

34. Don’t use money
Friday, March 4, 2011

35. Don’t use money
Friday, March 4, 2011

36. Invoke reciprocation
Friday, March 4, 2011

37. Build an ecosystem
Friday, March 4, 2011

38. 7 Present
Friday, March 4, 2011

39. Customize the
Friday, March 4, 2011

40. Customize the
Friday, March 4, 2011

41. Sell your dream
iPhone ≠ $188 of parts + AT&T
Friday, March 4, 2011

42. 10 slides 10
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43. 10 slides 10
20 minutes 20
Friday, March 4, 2011

44. 10 slides 10
20 minutes 20
30-point font This is 30
This is 20
This is 10
Friday, March 4, 2011

45. 8 Use Technology
Friday, March 4, 2011

46. Remove the
speed bumps
Friday, March 4, 2011

47. Provide value
Information
Insights
Assistance
Friday, March 4, 2011

48. Engage
Fast
Friday, March 4, 2011

49. Engage
Fast Many
Friday, March 4, 2011

50. Engage
Fast Many Often
Friday, March 4, 2011

51. 9 Enchant Up
Friday, March 4, 2011

52. Drop everything else
Friday, March 4, 2011

53. Prototype fast
Friday, March 4, 2011

54. Deliver bad news early
Friday, March 4, 2011

55. 10 Enchant Down
Friday, March 4, 2011

56. Provide MAP
Friday, March 4, 2011

57. Provide MAP
Mastery
Friday, March 4, 2011

58. Provide MAP
Mastery
Autonomy
Friday, March 4, 2011

59. Provide MAP
Mastery
Autonomy
Purpose
Friday, March 4, 2011

60. Empower action
Friday, March 4, 2011

61. Suck it up
Mike Rowe, Dirty Jobs
Friday, March 4, 2011

62. Friday, March 4, 2011

63. Friday, March 4, 2011

64. Enchantment
Slides by AnaFxFz.com
Copies from Gina@garage.com
Friday, March 4, 2011