1. SOCIAL ENTREPRENEURSHIP
An Introductory Workshop

5.  What challenge do you want to badly solve?

8. DIMENSIONS OF SOCIAL
ENTREPRENEURSHIP

9. SOCIAL ENTREPRENEURSHIP
 Social enterprise involves a financially sustainable
earned-income activity that addresses a social
problem.
 Why financially sustainable?
 Sustain the social impact
 Reduce donor dependence and everything negative
about that (unpredictability)
 Social enterprises are not ordinary business enterprises.

11. WHAT MAKES SOCIAL ENTERPRISES
DIFFERENT FROM BUSINESS ENTERPRISES?

12. MULTIPLE BOTTOM LINES

13. FIVE LIFE FORCES OF A SOCIAL ENTERPRISE

14. SOCIAL ENTERPRISE MODEL

15. SOCIAL ENTERPRISE MODEL

16. Impact
• What is the desired
future reality of the
enterprise?

20. STRATEGIC PLANNING PROCESS (MORATO,
2002)

21. STRATEGIC RESOURCE MANAGEMENT (MORATO,
2002)

22. POINTS TO PONDER
 The profit of social enterprises is its level of social
impact.
 Good business now is all about being in the business of
doing good.

25.  What do you see happening in your
community in the future?

26. Opportunity
• What will be the
specific product/
service?

27. COMMUNITY ASSETS
 Labor – human resource, skills of community members
 Natural resource – land, water, environment
 Social asset – “bayanihan”, “damayan”
 Build – infrastructure, road, village hall
 Service – public agencies/services, day care, health and
education units
 Capital
 Economic assets

28. COMMUNITY ASSETS
 Asset Mapping
 Collecting an inventory of all the good things about your
community
 Ranking the most valued aspects of your community
 What community assets are useful for your social
enterprise?
 How will the community assets be preserved?

29. RECOGNIZING OPPORTUNITIES

30. RECOGNIZING OPPORTUNITIES
 Four Characteristics of Opportunity
 It is attractive to customers.
 It will work in your business environment.
 It can be executed in the window of opportunity that
exists.
 You have resources and skills to create the business, or
you know someone who does or who might want to
work with you.

31. PRODUCT DEVELOPMENT

34.  What is your big idea? What do you
specifically offer?

35. Model
• How will the
business earn?

36. “Bright lights cast dark shadows when shone
from only one direction.”

37. SYSTEMS THINKING
 A way of understanding reality that emphasizes
the relationships among a system’s parts, rather
than the parts themselves
 Can help you design smart, enduring solutions to
problems
 Gives a more accurate picture of reality to work
with the system’s natural forces to achieve the
desired results

40. STAKEHOLDER ANALYSIS
 Definition of a Stakeholder (Oxford, 2010)
 A person with an interest or concern in something,
especially a business
 Denoting a type of organization or system in which all
the members or participants are seen as having an
interest in its success

41. STAKEHOLDERS ANALYSIS
 Stakeholders in a Social Enterprise
 Primary Stakeholder (Marginalized Sector)
 Customers and Consumers
 Employees of Social Enterprise
 Investors in the Social Enterprise
 Suppliers
 Community Members
 Government or the Public Sector

42. STAKEHOLDER ANALYSIS
 Primary Stakeholder
 A sector, community or group usually involving the
marginalized sectors of the society who may or may not
own/control the enterprise (Dacanay, 2004)
 Stockholders
 Individuals. Families, clans who own capital and invest
such in business (Dacanay, 2004)

43. STAKEHOLDER ANALYSIS
 Customers and Consumers (Oxford, 2010)
 Customers are persons or organizations who pay for the
product or service
 Consumer are persons or organizations who use the
product or service of the social enterprise

44. STAKEHOLDER ANALYSIS

47. VALUE CHAIN

48. SUPPLY CHAIN

49. INDICATORS OF A GOOD BUSINESS MODEL

51. FOUR PRACTICES OF INNOVATIVE
ORGANIZATIONS (BORNSTEIN, 2007)
 Institutionalize Listening
 Pay attention to the Exceptional
 Design Real Solutions for Real People
 Focus on the Human Qualities

53.  How will your business earn?

54. Market
• Who is the target
customer of the
product/service?

55. WHAT MAKES YOU UNIQUE?

58. MARKETING MIX

59. MARKETING MIX

61.  What is your target market?

63. SOCIAL ENTERPRISE MODEL

64. SIX QUALITIES OF SUCCESSFUL SOCIAL ENTREPRENEURS
(BORNSTEIN, 2007)
 Willingness to Self-Correct
 Willingness to Share Credit
 Willingness to Break Free of Established Structures
 Willingness to Cross Disciplinary Boundaries
 Willingness to Work Quietly
 Strong Ethical Impetus

69. THANK
YOU.
kevindelac@gmail.com