It's not just about the clothes you wear, it's about the effects it has on people's perceptions of you and the effects it has on your own emotions and actions.

1. Dress for Success
Kelli Koehler

2. “You cannot climb the ladder of
success dressed in the costume of
failure”
-Zig Ziglar

3. What is the first
impression you get from
the following people?

14. Which would you hire?
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15. Which would you promote?

16. Researchers from NYU found that
we make 11 major decisions about
someone in the first 7 seconds of
meeting

17. We have the ability to control
certain aspects of our first
impression…

18. Body Language

19. We DO judge books by the cover

20. Appropriate & Professional:
What Not to Do

22. It doesn’t have to be hard or expensive.
Get inspiration from Pinterest.

23. Dressing for success goes beyond
first impressions.
Over time, what you wear
becomes a part of your identity.

24. You = Brand

25. You are what you wear

27. Dress for the task at hand

28. Define
your

29. What you wear actually has a
profound effect on your
psychological state

30. Look good  Feel good  Do good

31. Embodied Cognition
Painter’s Coat Doctor’s Coat
Same white coat - study participants were told they were wearing either a painter’s
coat or a doctor’s coat. Which group performed better on attention-focused tasks?

32. Embodied Cognition
Painter’s Coat Doctor’s Coat

33. Dress for Success
• First Impressions
• Personal Brand
• Psychological Effect

34. “Control your wardrobe and you
can control your destiny”
-Kelli Koehler