56. But too much lazyness
And you become a loser.
Be laser sharp and focused
all the time.
57. SEOs are always looking for a single strong
signal that they can focus on. This is a
behavior since the beginning of SEO.
If you still think this is the key to success,
you‘ll always fear the next update!
84. Penguin Recovery:
Loser: Week after Penguin
Drop on Keyword Level
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check24.de
85. Penguin Recovery:
check24.de
New vs Lost Backlinks –6 Months after Penguin
Very good Strategy
concerning new
Linkbuilding + Removal
of bad quality Links.
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95. Search Engines want to deliver the best
results, fresh and relevant to the user.
Hundred of millions of people share content
every day in social networks.
Could there be a reason why search engines
wont be interested in this data?
108. Ranking Correlations – 2013:
Social
Facebook Total
BRANDS
Much more Social Signals
on foremost Positions!
109. Just trying to decide the
politest way to debunk the
idea that more Google +1s
lead to higher Google web
rankings. […]
Suffice it to say that I would be
very skeptical of anyone
who claimed that more +1s led
to a higher search ranking in
Google's web results.
Matt Cutts - 08/20/2013
(Head of Google Webspam Team)
110. Test Procedure of Tests #1 / #2
Topic
Issue
1
Identic
Text
Text
1a
1b
Keyword Set
Issue
2
Identic
Text
Text
2a
Keyword 2b
Set
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111. Test #1
Network Signal
Takeaways
1.Number of Shares
does not influence
indexation
2.Shares alone do not
necessarily effect
indexation
1.PlusOnes nearly
instantly effect
indexation
2.44 / 48 keywords
indexed and ranked
on high(est)
positions
112. Test #2
Network Signal
Takeaways
1.Number of shares does
not influence ranking
2.Shares alone can effect
good rankings,
but not in the long
term
1.PlusOnes effect
better rankings in
average
2.Few PlusOnes are
enough to
outperform FBrankings on the
same keyword set
114. Integration of Social Buttons
Facebook
Pinterest
4,5%
32,4%
16,1%
13,1%
Share
This
2,7%
7,5%
Addthis
9,8%
Google+
16,6%
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7,9%
Twitter
17,5%
115. Integration of Social Buttons
Facebook
Pinterest
3,5%
34,5%
15,6%
13,1%
Share
This
1,6%
7,4%
Addthis
11,8%
Google+
17,9%
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7,9%
Twitter
17,5%
116. Integration of Social Buttons
Facebook
Pinterest
3,1%
36,1%
17,9%
12,8%
Share
This
1,6%
8,6%
Addthis
10,3%
Google+
17,4%
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7,9%
Twitter
20,5%
117.
118. Users are looking for great content/products.
Users want to have their problems solved.
Users don’t like distraction, salesyness, thin me
too stuff. They want to be impressed!
119. Ranking Factors – SWE 2013:
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Content
