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ピクト図解
ビジネスモデルを読み解く力がつく勉強会
Monday, July 22, 13
一般に「絵文字」「絵単語」などと呼ばれ、何らかの情報や注意を示す
ために表示される視覚記号(サイン)の一つである。地と図に明度差の
ある2色を用いて、表したい概念を単純な図として表現する技法が用いら
れる。
ピクトグラムとは?
Monday, July 22, 13
エレメント コネクタ
¥
ヒト
モノ
カネ
関係性
オプション
T
タイムライン
表記のルール
Monday, July 22, 13
¥
¥
ターゲット顧客が同一人物
ヒトのアイコンは1つ。
ターゲット顧客は同一人物?
Monday, July 22, 13
¥
¥
ターゲット顧客が同一人物ではない
ヒトのアイコンは2つ以上。
ターゲット顧客は同一人物?
Monday, July 22, 13
¥
①誰が(売る人)
②誰に(買う人)
③何を(商品・サービス)
④いくらで(価格)
Who
Whom
What
How much
ビジネス3W1H
ピクト図解の書き方
Monday, July 22, 13
どこまで描くかは目的しだい
1. 社長縮尺
2. プロジェクトリーダー縮尺
3. 現場担当者縮尺
・・
¥
・・
¥ ¥ ¥
¥
¥
Monday, July 22, 13
3つのメリット
1. “経営者”の視点を手に入れられる
2. 説明不要で誰とでも共有できる
3. 画像パターンを応用してアイデア発想が出来る
Monday, July 22, 13
・・
¥
1. シンプル物販モデル
・商品やサービスに優位性が必要
・飲食店
Monday, July 22, 13
2. 小売モデル
・・
¥¥
・商品を作らず「仕入れて売る」だけ
・百貨店、コンビニ、ネット通販
Monday, July 22, 13
3. 広告モデル
・広告を出せる場があり、その場にお金を払う人がいれば成り立つ
・フリーペーパー、アフェリエイト、Google
・・
¥¥
Monday, July 22, 13
・・
4. 合計モデル
¥
¥
¥
・目玉商品を用意しておいて、ついで買いを狙う
・スーパー、旅行代理店、居酒屋
Monday, July 22, 13
5. 二次利用モデル
・・
¥
¥
@@
・同じ商品を2度、3度と利用して収益を上げる
・DVD、ムック、漫画
Monday, July 22, 13
6.ライセンスモデル
・・
¥
¥
・開発済みのモノについて二次利用する権利を売買する
・スマフォのアプリ(辞書)、フランチャイズ
Monday, July 22, 13
7. 継続モデル
・・
¥
¥
¥
・定期的に使い続けてもらい、確実な売上を確保
・携帯電話、ウォーターサーバー、学習教室
Monday, July 22, 13
8. フリーモデル
・・
¥free
¥
・定期的に使い続けてもらい、確実な売上を確保
・試飲試食、ソーシャルゲーム
Monday, July 22, 13

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