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“
”
REAL ESTATE IS ONE INDUSTRY THAT
SEEMS TO BE DIPPING THEIR TOES INTO
SOCIAL MEDIA, BUT HAS YET TO DIVE IN.
NATHAN MEND...
“
”
THERE’S A BIG SHIFT GOING ON IN THE
REAL ESTATE MARKET: SOCIAL MEDIA
AND WEBSITES HAVE MORE EMPHASIS
AND IMPORTANCE TH...
SO, WHY SHOULD THE REAL ESTATE
INDUSTRY USE SOCIAL MEDIA?
#1 YOUR TARGET
AUDIENCE IS ONLINE
90% OF BUYERS LOOK FOR THEIR NEW HOUSE ONLINE
Image courtesy: Wix.com
70% OF BUYERS AND 75% OF SELLERS FOUND THEIR REAL ESTATE AGENT ON THE INTERNET
Image courtesy: ViralHeat.com
60% OF BUYERS GOOGLED THEIR FUTURE AGENT
60% OF BUYERS GOOGLED THEIR FUTURE AGENT
But remember, if your company is not in the top 10
results, your audience probabl...
#2 USING SOCIAL MEDIA
INCREASES BUSINESS
#2 USING SOCIAL MEDIA
INCREASES BUSINESS
74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENT
Image courtesy: CrowCanyon.com
THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS
Image courtesy: TheJewishDenver.com
74% OF CLIENTS WI...
96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
Image courtesy: Edstic.com
96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
Image courtesy: Edstic.com
96% OF MILLENNIALS USE SOCIAL MEDIA SITES.
REALTORS NEED TO REMEMBER THAT
MILLENIALS WILL BE THEIR TARGET
AUDIENCE IN A FE...
#3 YOUR INDUSTRY IS
VISUAL - TAKE
ADVANTAGE OF IT!
84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE
MULTIMEDIA IS MORE IMPORTANT THAN EVER.
Images courtesy: S...
73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING
TO DO VIDEO
73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING
TO DO VIDEO
WHICH PLATFORMS ARE BEST FOR THE
REAL ESTATE INDUSTRY?
FACEBOOK
• WITHOUT FACEBOOK, YOUR AUDIENCE MAY NOT
KNOW YOU EXIST
• THIS SHOULD BE A “FAN” OR “BUSINESS” PAGE, NOT
A PERSO...
GOOGLE +
• GOOGLE IS A GREAT WAY TO BOOST SEARCH
RANKINGS AND MANAGE CUSTOMER REVIEWS
• GOOGLE + PAGES ARE USUALLY THE FIR...
LINKEDIN
• ALL BUSINESSES AND PROFESSIONALS SHOULD HAVE A
LINKEDIN PAGE
• GOOD WAY TO KEEP AN EYE ON COMPETITION,
CONNECT ...
PINTEREST
• VISUALLY INTERESTING PLATFORM
• GREAT WAY TO GAIN CLIENTS AND
EXPOSURE
YOUTUBE
• PERFECT WAY TO SHOWCASE NEW
HOMES ON THE MARKET
• Q&A SESSIONS WITH REALTORS
• FEATURES WITH NEW HOMEOWNERS
• AN...
LET US KNOW WHAT WE CAN DO FOR YOU.
WWW.TCLOUDSOLUTIONS.COM
Why Real Estate Needs Social Media
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Why Real Estate Needs Social Media Slide 1 Why Real Estate Needs Social Media Slide 2 Why Real Estate Needs Social Media Slide 3 Why Real Estate Needs Social Media Slide 4 Why Real Estate Needs Social Media Slide 5 Why Real Estate Needs Social Media Slide 6 Why Real Estate Needs Social Media Slide 7 Why Real Estate Needs Social Media Slide 8 Why Real Estate Needs Social Media Slide 9 Why Real Estate Needs Social Media Slide 10 Why Real Estate Needs Social Media Slide 11 Why Real Estate Needs Social Media Slide 12 Why Real Estate Needs Social Media Slide 13 Why Real Estate Needs Social Media Slide 14 Why Real Estate Needs Social Media Slide 15 Why Real Estate Needs Social Media Slide 16 Why Real Estate Needs Social Media Slide 17 Why Real Estate Needs Social Media Slide 18 Why Real Estate Needs Social Media Slide 19 Why Real Estate Needs Social Media Slide 20 Why Real Estate Needs Social Media Slide 21 Why Real Estate Needs Social Media Slide 22 Why Real Estate Needs Social Media Slide 23 Why Real Estate Needs Social Media Slide 24 Why Real Estate Needs Social Media Slide 25 Why Real Estate Needs Social Media Slide 26 Why Real Estate Needs Social Media Slide 27 Why Real Estate Needs Social Media Slide 28
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Why Real Estate Needs Social Media

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If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.

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Why Real Estate Needs Social Media

  1. 1. “ ” REAL ESTATE IS ONE INDUSTRY THAT SEEMS TO BE DIPPING THEIR TOES INTO SOCIAL MEDIA, BUT HAS YET TO DIVE IN. NATHAN MENDENHALL, SOCIAL MEDIA TODAY
  2. 2. “ ” THERE’S A BIG SHIFT GOING ON IN THE REAL ESTATE MARKET: SOCIAL MEDIA AND WEBSITES HAVE MORE EMPHASIS AND IMPORTANCE THAN EVER BEFORE OUSMANE MARIKO, CONTACTUALLY BLOG
  3. 3. SO, WHY SHOULD THE REAL ESTATE INDUSTRY USE SOCIAL MEDIA?
  4. 4. #1 YOUR TARGET AUDIENCE IS ONLINE
  5. 5. 90% OF BUYERS LOOK FOR THEIR NEW HOUSE ONLINE Image courtesy: Wix.com
  6. 6. 70% OF BUYERS AND 75% OF SELLERS FOUND THEIR REAL ESTATE AGENT ON THE INTERNET Image courtesy: ViralHeat.com
  7. 7. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT
  8. 8. 60% OF BUYERS GOOGLED THEIR FUTURE AGENT But remember, if your company is not in the top 10 results, your audience probably won’t find you.
  9. 9. #2 USING SOCIAL MEDIA INCREASES BUSINESS
  10. 10. #2 USING SOCIAL MEDIA INCREASES BUSINESS
  11. 11. 74% OF SELLERS USED SOCIAL MEDIA TO FIND THEIR AGENT Image courtesy: CrowCanyon.com
  12. 12. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS Image courtesy: TheJewishDenver.com
  13. 13. THE #1 SOURCE OF BUSINESSFOR REALTORS IS REFERRALS FROM PAST CLIENTS Image courtesy: TheJewishDenver.com 74% OF CLIENTS WILL GIVE YOU A REFERRAL IF YOU STAY IN TOUCH
  14. 14. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
  15. 15. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. Image courtesy: Edstic.com
  16. 16. 96% OF MILLENNIALS USE SOCIAL MEDIA SITES. REALTORS NEED TO REMEMBER THAT MILLENIALS WILL BE THEIR TARGET AUDIENCE IN A FEW YEARS Image courtesy: Edstic.com
  17. 17. #3 YOUR INDUSTRY IS VISUAL - TAKE ADVANTAGE OF IT!
  18. 18. 84% OF BUYERS FIND PHOTOS VERY HELPFUL WHEN LOOKING FOR A HOUSE MULTIMEDIA IS MORE IMPORTANT THAN EVER. Images courtesy: SanclementeRealEstate.com, NebraskaHomeFinder.com, SellMyHouse.com
  19. 19. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
  20. 20. 73% OF HOMEOWNERS SAID THEY’D BE MORE LIKELY TO LIST WITH A REALTOR OFFERING TO DO VIDEO
  21. 21. WHICH PLATFORMS ARE BEST FOR THE REAL ESTATE INDUSTRY?
  22. 22. FACEBOOK • WITHOUT FACEBOOK, YOUR AUDIENCE MAY NOT KNOW YOU EXIST • THIS SHOULD BE A “FAN” OR “BUSINESS” PAGE, NOT A PERSONAL FACEBOOK PAGE • USE FACEBOOK TO ANSWER CUSTOMER QUESTIONS, COMMENTS, AND CONCERNS • USE FACEBOOK FOR MORE CREATIVE POSTS, NOT JUST LISTINGS
  23. 23. GOOGLE + • GOOGLE IS A GREAT WAY TO BOOST SEARCH RANKINGS AND MANAGE CUSTOMER REVIEWS • GOOGLE + PAGES ARE USUALLY THE FIRST SOCIAL MEDIA SITES TO SHOW UP IN ONLINE SEARCHES • GOOGLE HANGOUTS WITH CLIENTS • FAST-GROWING SOCIAL NETWORK
  24. 24. LINKEDIN • ALL BUSINESSES AND PROFESSIONALS SHOULD HAVE A LINKEDIN PAGE • GOOD WAY TO KEEP AN EYE ON COMPETITION, CONNECT WITH OTHERS IN YOUR INDUSTRY • GREAT WAY TO BUILD YOUR REPUTATION AND AUTHORITY
  25. 25. PINTEREST • VISUALLY INTERESTING PLATFORM • GREAT WAY TO GAIN CLIENTS AND EXPOSURE
  26. 26. YOUTUBE • PERFECT WAY TO SHOWCASE NEW HOMES ON THE MARKET • Q&A SESSIONS WITH REALTORS • FEATURES WITH NEW HOMEOWNERS • ANOTHER WONDERFUL VISUAL OPTION THAT BOOSTS INTEREST
  27. 27. LET US KNOW WHAT WE CAN DO FOR YOU. WWW.TCLOUDSOLUTIONS.COM
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If you're not using social media in your real estate business, you could be losing potential customers without even knowing it.

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