Congratulations and thanks to BCA clients whose marketing excellence has been recognized by the American Advertising Federation. Take a look at some of the pieces that were recognized this year.
2. BCA produced Cal Poly, San Luis Obispo’s biennial Sustainability Report to
benchmark progress during the campus’ continued commitment to improve
environmental sustainability.
CP SUSTAINABILITY
3. ANNUAL COMMUNITY REPORT
CELEBR ATING 50 YEARS IN 2014
San Luis Coastal School District needed an overt communication piece to
educate the community about the current state of its schools and programs.
The 12-page annual report was distributed through the local newspaper
to more than 10,000 households in the district and the report will now be
produced annually.
SLCUSD ANNUAL REPORT
4. BCA worked with the government and community relations staff at PG&E to
produce a 12-page booklet in magazine format to provide readers with an up-
close look at the plant’s leadership, biological protection, security measures,
community involvement and more in an easy-to-digest presentation.
PGE ILLUMINATION
5. The Laetitia website takes an artistic approach to marketing a development
project that is still in its early phase. Large photography and bold colors make
for a website almost as beautiful as the Laetitia property itself.
LAETITIA WEBSITE
6. BCA, in partnership with digital marketing agency StudioGood and the San
Luis Obispo Tourism Improvement District, developed a stand-out tourism
campaign to promote the city in a way that uses imagery and homonyms to
compare SLO to the hustle and bustle of everyday life.
SLO TOURISM CAMPAIGN
7. Fillmore Works in Fillmore, CA is the site of an active superfund cleanup on
property that was home to a bustling oil refinery in the early 20th century. BCA
partnered with Chevron (currently managing the cleanup) and the Fillmore
Historical Museum to develop a campaign for the city’s Centennial Celebration
that celebrated the community’s deep historical roots in the oil industry.
FILLMORE CENTENNIAL
Fillmore’s Oil HistoryFillmore’s Oil History
1860
1860: First oil tunnels dug at
Sulphur Mountain reveal rare green
oil; Santa Paula Oil Field discovered
1903: California becomes the
leading producer of oil in the U.S.
1864: Yale professor
Benjamin Silliman
Jr. reports excellent
commercial
possibilities available
in the oil seepages in
Ventura County
“The oil is usually struck in thin strata
of sandstone, or oozes from between
laminae of slaty shale; it is usually
accompanied by sulphureted water. For
the most part, the oil is green, but heavy
black, brown, and heavy and light green
oils are found at no great distance from
one another. Some strata penetrated by
these tunnels yield much gas.”
- W. L. Watts, 1897
“Oil is struggling to the
surface at every available
point, and running down the
rivers for miles and miles.”
- Prof. Benjamin Silliman Jr.
Yale University, 1863
“The first thing that attracts attention
is the ‘villainous smell’ of oil, the
enormous deposits of asphaltum, and
the oozing, bubbling, black, sluggish
rivulets of petroleum. These mineral
tar springs break forth from the base
[of Sulphur Mountain] almost to the
summit in a hundred places.”
- Mining and Scientific Press, 1872
1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
1860 1864
1863 1872 1897
1903 1911
1916
1924
1925 1928
1931
1941
1944
1950
1951 19891983
1992
20011998
2002
2004 2011
2011-2014
1925: California Petroleum
Corp. operates the Ventura
Refinery Fillmore, producing
lubricating oil and paraffin
1928: Discovery and
development of Ellwood
Oil Field
1941: The Japanese
attack on Pearl Harbor
and subsequent attack on
Ellwood Oil Field launches
the U.S. into World War II
1950: Fillmore Works
Refinery shut down
1983: Texaco completes
environmental study and
finds contaminated soil and
groundwater at former Fillmore
Works, now PCPL, site
1989: EPA
places the site
on superfund list
1998: Union
Oil ceases
operation
at Sulphur
Mountain
oil tunnels
2002: Fillmore Works
Pumping Station closed
down. Most of the remaining
facilities are removed
2011-2014: Chevron
completes restoration
activities for the former
Fillmore Works / PCPL site
to revitalize the land for
future beneficial use
1924: Ventura Refinery
Fillmore continues
operation, producing up
to 4,725 barrels per day
1928: Texaco acquires
California Petroleum Corp.
and renames refinery
Fillmore Works
1944: Fillmore Works Refinery
is pushed to new levels of
production for aviation fuel
needed for the war effort
1951: Refinery infrastructure dismantled,
leaving eight above-ground storage
tanks. Fillmore Works is renamed the
Pacific Coast Pipeline (PCPL) crude oil
pumping station
1992: EPA directs
groundwater
cleanup plan for
PCPL site
2001: Chevron
Corporation merges
with Texaco
2004: Last
storage tank
removed 2011: EPA directs final soil
and groundwater remedies
for the PCPL site
1911: Supreme Court rules
that John D. Rockefeller’s
Standard Oil has an illegal
monopoly, and it disbands
into 33 smaller companies,
including what is now known
today as Chevron
1916: Ventura Refinery
Fillmore constructed;
South Mountain Oil Field
discovered
2014: City of Fillmore
celebrates its centennial on
July 10, 2014
20141914
1914: City of Fillmore
incorporated July 10, 1914
8. IDLER’S HOME CAMPAIGN
Idler’s wanted to rebrand the company to show customers that they were
more than just an appliance store. BCA worked with the longstanding
company to not only rebrand the stores, but also rename the company to
reflect its diverse product offering. The logo for Idler’s Home now includes
the company’s four departments while keeping their iconic red and san serif
type treatment.
INTRODUCING
APPLIANCE CENTER SLEEP CENTER
CABINETRY & KITCHEN DESIGN
OUTDOOR LIVING
SAN LUIS OBISPO 122 Cross St. | (805) 543-6600
SAN LUIS OBISPO SLEEP CENTER 189 Cross St. | (805) 269-6600
PASO ROBLES 2361 Theatre Dr. | (805) 238-6020
IDLERSHOME.COM
STORE HOURS: Mon.–Fri. 9 a.m.–7 p.m. | Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m.SLEEP CENTER HOURS: Mon.–Sat. 9 a.m.–6 p.m. | Sun. 11 a.m.–5 p.m.
/IDLERSHOME
NOW OPEN 7 DAYS A WEEK!
