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Communicate?
Engage?
Persuade?
Failure to…
Why use storytelling?
Stories make ideas sticky.
EleMENTS of a good
story
Image: Philip Lawson 2011
The Hero
Situation
Conflict
Climax
Resolution
Executed Movement Imagined Movement
SocialTimes
Kathryn Parkes
UX Sofia 2014
TED: Mary Lou Jepsen: Could future devices read images from our brains?
Classic Storyline
Classic Storyline
Personas?
Characters
Your story characters shouldn’t be static - take them out
for a bit of exercise and see how they behave.
The Cast
The Storyline
Scenarios
Explain
Inspire
Motivate
Persuade
Daddyo Story
Who is the user? Where is their pain? What are their needs?
Future without
our solution
Future with
our solut...
iQ Content
“Design is really an act of communication, which
means having a deep understanding of the person
with whom the designer is...
How do you want
to make your
audience feel?
Explain
Inspire
Motivate
Persuade
Product
Managers?
Senior
Managers? Dev team?
Clients?
Your job as a UX Professional
Find the happy marriage between user needs and business goals.
Adapt
Fast, Simple, Clear
The simpler a story the more likely it is to stick.
Leave room for the imagination
The human brain has an amazing ability to fill in the gaps.
http://xkcd.com/1354/
Heartbleed Explanation
Show your work…early
Storytelling Hackathon - Popathon - Darklight Festival
Be willing to share ownership
!
Collaboration
Practice
Storytelling
Verbal/Visual
‘It’s all in
the
telling.’
‘My work
speaks for
itself.’
Extract from Scott McCloud - Understanding Comics
Building Stories - Chris Ware
Experience Maps
http://bridgeable.com/dog-sledding-experience-design/
Experience Maps
Adaptive Path
User Journey Maps
Google Maps
You
The loudest voice in the room
doesn’t always have the best idea
What makes a good UX Designer?
Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain
Begin with the end in mind
A Twist
The End
kathryn.parkes@gmail.com
@kathrynparkes
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
Communicating UX Design through Storytelling - Refresh Dublin
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This talk looks at how you can use storytelling in your communication to your team, colleagues and clients to explain, inspire, motivate and persuade your audience. The examples are based in the world of UX Design but the general themes are applicable to anyone who just needs to get their ideas across.

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Communicating UX Design through Storytelling - Refresh Dublin

  1. Communicate? Engage? Persuade? Failure to…
  2. Why use storytelling? Stories make ideas sticky.
  3. EleMENTS of a good story Image: Philip Lawson 2011
  4. The Hero
  5. Situation
  6. Conflict
  7. Climax
  8. Resolution
  9. Executed Movement Imagined Movement
  10. SocialTimes
  11. Kathryn Parkes UX Sofia 2014 TED: Mary Lou Jepsen: Could future devices read images from our brains?
  12. Classic Storyline
  13. Classic Storyline
  14. Personas?
  15. Characters Your story characters shouldn’t be static - take them out for a bit of exercise and see how they behave.
  16. The Cast The Storyline Scenarios
  17. Explain Inspire Motivate Persuade
  18. Daddyo Story Who is the user? Where is their pain? What are their needs? Future without our solution Future with our solution
  19. iQ Content
  20. “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.” ! Don Norman
  21. How do you want to make your audience feel?
  22. Explain Inspire Motivate Persuade
  23. Product Managers? Senior Managers? Dev team? Clients?
  24. Your job as a UX Professional Find the happy marriage between user needs and business goals.
  25. Adapt
  26. Fast, Simple, Clear The simpler a story the more likely it is to stick.
  27. Leave room for the imagination The human brain has an amazing ability to fill in the gaps.
  28. http://xkcd.com/1354/ Heartbleed Explanation
  29. Show your work…early
  30. Storytelling Hackathon - Popathon - Darklight Festival
  31. Be willing to share ownership ! Collaboration
  32. Practice
  33. Storytelling
  34. Verbal/Visual ‘It’s all in the telling.’ ‘My work speaks for itself.’
  35. Extract from Scott McCloud - Understanding Comics
  36. Building Stories - Chris Ware
  37. Experience Maps http://bridgeable.com/dog-sledding-experience-design/
  38. Experience Maps Adaptive Path
  39. User Journey Maps
  40. Google Maps
  41. You
  42. The loudest voice in the room doesn’t always have the best idea
  43. What makes a good UX Designer?
  44. Quiet: The Power of Introverts in a World That Can't Stop Talking - Susan Cain
  45. Begin with the end in mind
  46. A Twist
  47. The End kathryn.parkes@gmail.com @kathrynparkes
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This talk looks at how you can use storytelling in your communication to your team, colleagues and clients to explain, inspire, motivate and persuade your audience. The examples are based in the world of UX Design but the general themes are applicable to anyone who just needs to get their ideas across.

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