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KATE TOWSEY | RESEARCH OPS MANAGER | @KATETOWSEY
The State of ResearchOps:
More Than Just Theory
Agenda
What is ResearchOps?
The rise of ResearchOps
People leading the way
What ResearchOps is not
Stuff we’re grappling with
Atlassian ResearchOps team
Agenda
What is ResearchOps?
The rise of ResearchOps
People leading the way
What ResearchOps is not
Stuff we’re grappling with
Atlassian ResearchOps team
Agenda
What is ResearchOps?
The rise of ResearchOps
People leading the way
What ResearchOps is not
Stuff we’re grappling with
Atlassian ResearchOps team
Agenda
What is ResearchOps?
The rise of ResearchOps
People leading the way
What ResearchOps is not
Stuff we’re grappling with
Atlassian ResearchOps team
Agenda
What is ResearchOps?
The rise of ResearchOps
People leading the way
What ResearchOps is not
Stuff we’re grappling with
Atlassian ResearchOps team
Agenda
What is ResearchOps?
The rise of ResearchOps
People leading the way
What ResearchOps is not
Stuff we’re grappling with
Atlassian ResearchOps team
What is ResearchOps?
ResearchOps is the mechanisms and
strategies that set user research in motion. It
provides the roles, tools and processes needed
to support researchers in delivering and scaling
the impact of the craft across an organisation.
RESEARCHOPS COMMUNITY
ResearchOps is the mechanisms and
strategies that set user research in motion. It
provides the roles, tools and processes needed
to support researchers in delivering and scaling
the impact of the craft across an organisation.
RESEARCHOPS COMMUNITY
Research participant recruitment
Recruitment panel management
Procurement
Research spaces
Data governance (GDPR, consent,
ethics)
Travel bookings
Budget management
Event coordination
Research knowledge management
Internal communications
Expenses
Space bookings
Celebrations and condolences
Conferences
Vendor management
Service Desk management
Thank you gifts AKA incentives
Research technology and tooling
(integrations, APIs, migrations,
sunsetting)
Manuals and guidelines
Team communications and branding
Onboarding new staff
Programme management
Misc. logistics
Ops service design
… and more.
The rise of ResearchOps
RESEARCH TEAMS ARE
GETTING
BIGGER AND MORE
SOPHISTICATED.
#WhatisResearchOps
34 / 17
34 cities and 17 countries and a survey
People leading the way
10 people
2 years
“(It’s challenging) scaling a team with limited resources to
provide comprehensive coverage to a fast-growing and fast-
paced research function.”
- Tim Toy
Airbnb San Francisco
3 people
1 year
“ResearchOps allows me to indulge my geeky planning,
spreadsheety side as well as my people-loving supportive side: it's
the best of both worlds and it's incredibly fulfilling.”
- Saskia Liebenberg
Deliveroo London
10 people
6 years
“The spark behind scaling research operations is recognising and
communicating the need as soon as possible. The longer you take
to do that, the harder it becomes to amplify the value of your
research investment.”


- Kari Peters
booking.com Amsterdam
1 person
1 year
“The potential scope of Research Ops is vast, and therefore
requires working closely with the team to understand their needs,
and to develop and communicate a plan of attack that is both
realistic to existing ops bandwidth, and flexible enough to evolve
with the needs of an organization.”


- Lucy Walsh
Spotify New York
5 people
2 years
“Don’t underestimate the resources you need to get the
job done.”
- Kate Towsey
Atlassian Sydney
Microsoft
Salesforce
LinkedIn
Facebook
Google
Stripe
Mailchimp
Dropbox
Monzo
Shopify
Gusto
Seek
HMRC (UK
Government)
Home Office (UK
Government)
Australian Government

Vrbo (part of Expedia
Group)
Kabbage
Workday

Indeed
… and more.
Atlassian ResearchOps
team
Research participant recruitment
Recruitment panel management
Procurement
Research spaces
Data governance (GDPR, consent,
ethics)
Travel bookings
Budget management
Event coordination
Research knowledge management
Internal communications
Expenses
Space bookings
Celebrations and condolences
Conferences
Vendor management
Service Desk management
Thank you gifts AKA incentives
Research technology and tooling
(integrations, APIs, migrations,
sunsetting)
Manuals and guidelines
Team communications and branding
Onboarding new staff
Programme management
Misc. logistics
Ops service design
… and more.
Research participant recruitment
Recruitment panel management
Procurement
Research spaces
Data governance (GDPR, consent,
ethics)
Travel bookings
Budget management
Event Coordination
Research knowledge management
Internal communications
Expenses
Space bookings
Celebrations and condolences
Conferences
Vendor management
Service Desk management
Thank you gifts AKA incentives
Research technology and tooling
(integrations, APIs, migrations,
sunsetting)
Manuals and guidelines
Team communications and branding
Onboarding new staff
Programme management
Misc. logistics
Ops service design
… and more.
Research participant recruitment
Recruitment panel management
Procurement
Research spaces
Data governance (GDPR, consent,
ethics)
Travel bookings
Budget management
Event Coordination
Research knowledge management
Internal communications
Expenses
Space bookings
Celebrations and condolences
Conferences
Vendor management
Service Desk management
Thank you gifts AKA incentives
Research technology and tooling
(integrations, APIs, migrations,
sunsetting)
Manuals and guidelines
Team communications and branding
Onboarding new staff
Programme management
Misc. logistics
Ops service design
… and more.
Research participant recruitment
Recruitment panel management
Procurement
Research spaces
Data governance (GDPR, consent,
ethics)
Travel bookings
Budget management
Event Coordination
Research knowledge management
Internal communications
Expenses
Space bookings
Celebrations and condolences
Conferences
Vendor management
Service Desk management
Thank you gifts AKA incentives
Research technology and tooling
(integrations, APIs, migrations,
sunsetting)
Manuals and guidelines
Team communications and branding
Onboarding new staff
Programme management
Misc. logistics
Ops service design
… and more.
Research participant recruitment
Recruitment panel management
Procurement
Research spaces
Data governance (GDPR, consent,
ethics)
Travel bookings
Budget management
Event Coordination
Research knowledge management
Internal communications
Expenses
Space bookings
Celebrations and condolences
Conferences
Vendor management
Service Desk management
Thank you gifts AKA incentives
Research technology and tooling
(integrations, APIs, migrations,
sunsetting)
Manuals and guidelines
Team communications and branding
Onboarding new staff
Programme management
Misc. logistics
Ops service design
… and more.
Research participant recruitment
Recruitment panel management
Procurement
Research spaces
Data governance (GDPR, consent,
ethics)
Travel bookings
Budget management
Event Coordination
Research knowledge management
Internal communications
Expenses
Space bookings
Celebrations and condolences
Conferences
Vendor management
Service Desk management
Thank you gifts AKA incentives
Research technology and tooling
(integrations, APIs, migrations,
sunsetting)
Manuals and guidelines
Team communications and branding
Onboarding new staff
Programme management
Misc. logistics
Ops service design
… and more.
What ResearchOps is not
IT IS NOT
RESEARCH LEADERSHIP.
IT IS NOT
RESEARCH STRATEGY.
IT IS NOT
RESEARCHERS BEING
MORE ORGANISED.
IT CANNOT BE DONE
BY ONE PERSON.
The stuff we’re grappling with
We’re building a practice from
scratch
Making our own rules / shaping
our own path
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Making our own rules / shaping
our own path
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Making our own rules / shaping
our own path
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Making our own rules / shaping
our own path
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Making our own rules / shaping
our own path
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Making our own rules / shaping
our own path
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
We’re building a practice from
scratch
Small community means we can
get close and have impact
Explore working with other Ops in
the organisation
We centralise the research effort
and costs
Wildly underestimated


Proving worth with little resource



Confusion as to what Ops is and
what it is not
Heavily reliant on clear and
consistent research leadership
Reliant on close collaboration
across the entire organisation
CHALLENGES OPPORTUNITIES
HELP YOUR
RESEARCHERS FOCUS ON
RESEARCH.
1 OPS PERSON PER 5
RESEARCHERS.
Stay
connected
@katetowsey
Office hours with me
ResearchOps Community
Rosenfeld Media DesignOps
Community
KATE TOWSEY | RESEARCH OPS MANAGER | @KATETOWSEY
Thank you

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The State of Research Ops - More Than Just Theory

  • 1.
  • 2. KATE TOWSEY | RESEARCH OPS MANAGER | @KATETOWSEY The State of ResearchOps: More Than Just Theory
  • 3. Agenda What is ResearchOps? The rise of ResearchOps People leading the way What ResearchOps is not Stuff we’re grappling with Atlassian ResearchOps team
  • 4. Agenda What is ResearchOps? The rise of ResearchOps People leading the way What ResearchOps is not Stuff we’re grappling with Atlassian ResearchOps team
  • 5. Agenda What is ResearchOps? The rise of ResearchOps People leading the way What ResearchOps is not Stuff we’re grappling with Atlassian ResearchOps team
  • 6. Agenda What is ResearchOps? The rise of ResearchOps People leading the way What ResearchOps is not Stuff we’re grappling with Atlassian ResearchOps team
  • 7. Agenda What is ResearchOps? The rise of ResearchOps People leading the way What ResearchOps is not Stuff we’re grappling with Atlassian ResearchOps team
  • 8. Agenda What is ResearchOps? The rise of ResearchOps People leading the way What ResearchOps is not Stuff we’re grappling with Atlassian ResearchOps team
  • 10. ResearchOps is the mechanisms and strategies that set user research in motion. It provides the roles, tools and processes needed to support researchers in delivering and scaling the impact of the craft across an organisation. RESEARCHOPS COMMUNITY
  • 11. ResearchOps is the mechanisms and strategies that set user research in motion. It provides the roles, tools and processes needed to support researchers in delivering and scaling the impact of the craft across an organisation. RESEARCHOPS COMMUNITY
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  • 13. Research participant recruitment Recruitment panel management Procurement Research spaces Data governance (GDPR, consent, ethics) Travel bookings Budget management Event coordination Research knowledge management Internal communications Expenses Space bookings Celebrations and condolences Conferences Vendor management Service Desk management Thank you gifts AKA incentives Research technology and tooling (integrations, APIs, migrations, sunsetting) Manuals and guidelines Team communications and branding Onboarding new staff Programme management Misc. logistics Ops service design … and more.
  • 14. The rise of ResearchOps
  • 15. RESEARCH TEAMS ARE GETTING BIGGER AND MORE SOPHISTICATED.
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  • 19. 34 / 17 34 cities and 17 countries and a survey
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  • 22. 10 people 2 years “(It’s challenging) scaling a team with limited resources to provide comprehensive coverage to a fast-growing and fast- paced research function.” - Tim Toy Airbnb San Francisco
  • 23. 3 people 1 year “ResearchOps allows me to indulge my geeky planning, spreadsheety side as well as my people-loving supportive side: it's the best of both worlds and it's incredibly fulfilling.” - Saskia Liebenberg Deliveroo London
  • 24. 10 people 6 years “The spark behind scaling research operations is recognising and communicating the need as soon as possible. The longer you take to do that, the harder it becomes to amplify the value of your research investment.” 
 - Kari Peters booking.com Amsterdam
  • 25. 1 person 1 year “The potential scope of Research Ops is vast, and therefore requires working closely with the team to understand their needs, and to develop and communicate a plan of attack that is both realistic to existing ops bandwidth, and flexible enough to evolve with the needs of an organization.” 
 - Lucy Walsh Spotify New York
  • 26. 5 people 2 years “Don’t underestimate the resources you need to get the job done.” - Kate Towsey Atlassian Sydney
  • 27. Microsoft Salesforce LinkedIn Facebook Google Stripe Mailchimp Dropbox Monzo Shopify Gusto Seek HMRC (UK Government) Home Office (UK Government) Australian Government
 Vrbo (part of Expedia Group) Kabbage Workday
 Indeed … and more.
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  • 30. Research participant recruitment Recruitment panel management Procurement Research spaces Data governance (GDPR, consent, ethics) Travel bookings Budget management Event coordination Research knowledge management Internal communications Expenses Space bookings Celebrations and condolences Conferences Vendor management Service Desk management Thank you gifts AKA incentives Research technology and tooling (integrations, APIs, migrations, sunsetting) Manuals and guidelines Team communications and branding Onboarding new staff Programme management Misc. logistics Ops service design … and more.
  • 31. Research participant recruitment Recruitment panel management Procurement Research spaces Data governance (GDPR, consent, ethics) Travel bookings Budget management Event Coordination Research knowledge management Internal communications Expenses Space bookings Celebrations and condolences Conferences Vendor management Service Desk management Thank you gifts AKA incentives Research technology and tooling (integrations, APIs, migrations, sunsetting) Manuals and guidelines Team communications and branding Onboarding new staff Programme management Misc. logistics Ops service design … and more.
  • 32. Research participant recruitment Recruitment panel management Procurement Research spaces Data governance (GDPR, consent, ethics) Travel bookings Budget management Event Coordination Research knowledge management Internal communications Expenses Space bookings Celebrations and condolences Conferences Vendor management Service Desk management Thank you gifts AKA incentives Research technology and tooling (integrations, APIs, migrations, sunsetting) Manuals and guidelines Team communications and branding Onboarding new staff Programme management Misc. logistics Ops service design … and more.
  • 33. Research participant recruitment Recruitment panel management Procurement Research spaces Data governance (GDPR, consent, ethics) Travel bookings Budget management Event Coordination Research knowledge management Internal communications Expenses Space bookings Celebrations and condolences Conferences Vendor management Service Desk management Thank you gifts AKA incentives Research technology and tooling (integrations, APIs, migrations, sunsetting) Manuals and guidelines Team communications and branding Onboarding new staff Programme management Misc. logistics Ops service design … and more.
  • 34. Research participant recruitment Recruitment panel management Procurement Research spaces Data governance (GDPR, consent, ethics) Travel bookings Budget management Event Coordination Research knowledge management Internal communications Expenses Space bookings Celebrations and condolences Conferences Vendor management Service Desk management Thank you gifts AKA incentives Research technology and tooling (integrations, APIs, migrations, sunsetting) Manuals and guidelines Team communications and branding Onboarding new staff Programme management Misc. logistics Ops service design … and more.
  • 35. Research participant recruitment Recruitment panel management Procurement Research spaces Data governance (GDPR, consent, ethics) Travel bookings Budget management Event Coordination Research knowledge management Internal communications Expenses Space bookings Celebrations and condolences Conferences Vendor management Service Desk management Thank you gifts AKA incentives Research technology and tooling (integrations, APIs, migrations, sunsetting) Manuals and guidelines Team communications and branding Onboarding new staff Programme management Misc. logistics Ops service design … and more.
  • 37. IT IS NOT RESEARCH LEADERSHIP.
  • 38. IT IS NOT RESEARCH STRATEGY.
  • 39. IT IS NOT RESEARCHERS BEING MORE ORGANISED.
  • 40. IT CANNOT BE DONE BY ONE PERSON.
  • 41. The stuff we’re grappling with
  • 42. We’re building a practice from scratch Making our own rules / shaping our own path Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 43. We’re building a practice from scratch Making our own rules / shaping our own path Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 44. We’re building a practice from scratch Making our own rules / shaping our own path Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 45. We’re building a practice from scratch Making our own rules / shaping our own path Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 46. We’re building a practice from scratch Making our own rules / shaping our own path Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 47. We’re building a practice from scratch Making our own rules / shaping our own path Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 48. We’re building a practice from scratch Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 49. We’re building a practice from scratch Small community means we can get close and have impact Explore working with other Ops in the organisation Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 50. We’re building a practice from scratch Small community means we can get close and have impact Explore working with other Ops in the organisation We centralise the research effort and costs Wildly underestimated 
 Proving worth with little resource
 
 Confusion as to what Ops is and what it is not Heavily reliant on clear and consistent research leadership Reliant on close collaboration across the entire organisation CHALLENGES OPPORTUNITIES
  • 51. HELP YOUR RESEARCHERS FOCUS ON RESEARCH. 1 OPS PERSON PER 5 RESEARCHERS.
  • 52. Stay connected @katetowsey Office hours with me ResearchOps Community Rosenfeld Media DesignOps Community
  • 53. KATE TOWSEY | RESEARCH OPS MANAGER | @KATETOWSEY Thank you