Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Beruf
Director Product Marketing at ThinkHR
Branche
Technology / Software / Internet
Webseite
http://www.taprootfoundation.org/
Info
15 years of experience in product marketing, partner/channel development, demand generation and go-to-market strategy in B2B enterprise software and Cloud SaaS solutions.
Product Marketing & Branding
• Inbound and outbound marketing strategy, execution
• Go-to-market planning, development and rollout including localization, licensing, pricing, docs
• Top-tier analyst relations (Gartner, Forrester, IDC)
• Industry thought leadership, public speaking
• Tradeshows, conferences, corporate events
Demand Generation
• Integrated multichannel marketing programs
• Lead generation and nurturing programs
• Social media, content marketing, email campaigns, marketing analytics, KPI monitoring
Sal...
Tags
customer communication management
ccm
customer experience management
analytics
customer engagement management
voice of the customer
enterprise data hub
cem
cxm
next best action
cloud
campaign management
cloud ccm
document composition
print production
saas
marketing campaigns
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(2)Gefällt mir
(27)Growth Hacking: The Human Operating System for Martech (Marketing Technology)
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Casey Armstrong
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The SoDA Report (Volume 1, 2015)
Society of Digital Agencies
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Rand Fishkin
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Customer Journey FAQs - answers to the most common customer journey questions -
Martin Wright
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12 Lessons from the B2B Marketing Manifesto Campaign
Velocity Partners
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Successful Customer Communications Strategies in 8 Steps and 2 Case Studies
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Kyle Lacy
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#CNX14 - 7 Technology Trends Transforming Customer Communication
Salesforce Marketing Cloud
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Why & How to Design a Deck: Transform Slides into Remarkable Presentations
Onkaro
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Email Design for the Non-Designer
Litmus
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Crap. The Content Marketing Deluge.
Velocity Partners
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Social Superheroes - Behind the Scenes of a Massive Marketing Campaign
HubSpot
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Digital strategy for Netflix: Narcos
Clément Simon
•
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How Aetna Built a Marketing Technology Focused Office
MarTech Conference
•
Vor 9 Jahren
How to Scale your Analytics in a Maturing Organization
Kissmetrics on SlideShare
•
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10 Startup Business Puzzles Visualized and Explained
Sangeet Paul Choudary
•
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The Power of Integrated Search: Why SEO & SEM Are Better Together
DemandWave
•
Vor 9 Jahren
5 Winning Lead Gen Tactics You Haven't Tried, Yet
DemandWave
•
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Content Marketing For Beginners
MWI Hong Kong
•
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Advanced Brand and Marketing for Early Stage Companies
Tomas Puig
•
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Usability Conversion Optimization for the Eye
Angie Schottmuller
•
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Defining product marketing
Gerardo A Dada
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Doxee - Xplor webinar: An introduction to Self-Serve Customer Communication Management
Kashif Mahbub
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Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Beruf
Director Product Marketing at ThinkHR
Branche
Technology / Software / Internet
Webseite
http://www.taprootfoundation.org/
Info
15 years of experience in product marketing, partner/channel development, demand generation and go-to-market strategy in B2B enterprise software and Cloud SaaS solutions.
Product Marketing & Branding
• Inbound and outbound marketing strategy, execution
• Go-to-market planning, development and rollout including localization, licensing, pricing, docs
• Top-tier analyst relations (Gartner, Forrester, IDC)
• Industry thought leadership, public speaking
• Tradeshows, conferences, corporate events
Demand Generation
• Integrated multichannel marketing programs
• Lead generation and nurturing programs
• Social media, content marketing, email campaigns, marketing analytics, KPI monitoring
Sal...
Tags
customer communication management
ccm
customer experience management
analytics
customer engagement management
voice of the customer
enterprise data hub
cem
cxm
next best action
cloud
campaign management
cloud ccm
document composition
print production
saas
marketing campaigns
Mehr anzeigen