Is website traffic really the most important thing?

1. I Want
More Traffic
Now!

2. More Visitors!

3. More Sign-ups!

4. More Followers!

5. More Views!

6. More Traffic!

7. We Just Want
More, More, More

9. But what’s the
point of more?

10. Impressions, clicks,
hits, downloads,
visits, page views

11. These units of
measurement
contain no inherent
value

12. We need to
focus on the
important stuff...

13. Usage Rates

14. Usage Rates
Are people actually using
our websites and online
services?

15. Conversion
rates

16. Conversion
rates
Are visitors to our site
actually purchasing our
products or registering
their information?

17. Bounce Rates

18. Bounce Rates
How many of our visitors
leave immediately? Are we
attracting the right kind of
traffic? Is our website clear
enough?

19. After All...

20. What’s the point
of all that traffic
and attention
if it goes to waste?

21. - Thatʼs It. Thanks for your
attention -

22. More about the author
KarimGargum.com
Follow me on twitter
Twitter.com/Kazimor
Copyright © 2009 Karim Gargum. All rights reserved.