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No More Mass Marketing
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Karim Gargum
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Shift your marketing focus from the masses to individuals.
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No More Mass Marketing
1.
No More Mass Marketing A
presentation by Karim Gargum, inspired by a Seth Godin post.
2.
The Masses
4.
Most businesses are seeking
the masses
5.
They want the
big launch
6.
The PR whirlwind
7.
The aggressive advertising campaign
8.
They’re preparing the
‘big bang’
10.
So What Happens
Next?
11.
They start strong,
they ‘shock and awe’ the masses....
12.
And they spend
a lot of $$$
13.
They make a
lot of money....for a while
14.
100 75 50
25 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Thousands of Sales
15.
But they’ve built
a sand castle
17.
After the fan-fare, people
stop paying attention
18.
They didn’t have
a solid foundation
19.
What could they
have done?
20.
Don’t Target The Masses
22.
Start Small
24.
Can you find
a small group of people, and create something they fall in love with?
25.
If you can,
start like that, start with them, give them your full attention
26.
If you create something
they really enjoy, they’ll talk about it
28.
Start a virtuous
circle for your product
29.
You can always
do the ‘big bang’ later
31.
More about me
- www.KarimGargum.com The post that inspired me: http://sethgodin.typepad.com/seths_blog/ 2009/04/first-ten-.html
32.
Photos sourced from
these flickr profiles: •http://www.flickr.com/photos/stignygaard/ • http://www.flickr.com/photos/clickclickclickclick/
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