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No More
Mass Marketing
A presentation by Karim Gargum, inspired by a Seth Godin post.
The Masses
No More Mass Marketing
Most businesses are
seeking the masses
They want the
  big launch
The PR whirlwind
The aggressive
advertising campaign
They’re preparing the
      ‘big bang’
No More Mass Marketing
So What Happens
     Next?
They start strong, they
 ‘shock and awe’ the
      masses....
And they spend a lot
      of $$$
They make a lot of
money....for a while
100




 75




 50




 25




  0
 Month 1   Month 2   Month 3        Month 4   Month 5   Month 6


                        Thousands of Sales
But they’ve built a
   sand castle
No More Mass Marketing
After the fan-fare,
people stop paying
     attention
They didn’t have a
 solid foundation
What could they
 have done?
Don’t Target
The Masses
No More Mass Marketing
Start Small
No More Mass Marketing
Can you find a small
 group of people, and
create something they
   fall in love with?
If you can, start like
that, start with them,
 give them your full
       attention
If you create
something they really
  enjoy, they’ll talk
       about it
No More Mass Marketing
Start a virtuous circle
  for your product
You can always do the
   ‘big bang’ later
No More Mass Marketing
More about me - www.KarimGargum.com

        The post that inspired me:
http://sethgodin.typepad.com/seths_blog/
           2009/04/first-ten-.html
Photos sourced from these flickr profiles:

•http://www.flickr.com/photos/stignygaard/
• http://www.flickr.com/photos/clickclickclickclick/

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No More Mass Marketing