This is a short and sweet presentation, with some ideas about making the most of the tough times and making sure your marketing survives the global economic meltdown.

1. 5 Tips For Marketing In
An Economic Crisis
Created By Karim Gargum www.KarimGargum.com
Copyright © 2008 Karim Gargum. All rights reserved.

2. 1. Change Your Perspective
Copyright © 2008 Karim Gargum. All rights reserved.

3. Ok, so youʼre
budget has been
cut, but stop looking
at the glass as half
empty
Copyright © 2008 Karim Gargum. All rights reserved.

4. Shift your point of
view, picture
yourself as a lean,
mean marketing-
machine
Copyright © 2008 Karim Gargum. All rights reserved.

5. Sure itʼs a
challenge, but you
can handle it. It
might even be
fun!
Copyright © 2008 Karim Gargum. All rights reserved.

6. And remember...
Copyright © 2008 Karim Gargum. All rights reserved.

7. Your own resolution to
succeed is more
important than any one
thing
- Abraham Lincoln
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8. 2. Cut The Fat
Copyright © 2008 Karim Gargum. All rights reserved.

9. A significant
proportion of our
marketing budget is
spent on ʻego
marketingʼ
Copyright © 2008 Karim Gargum. All rights reserved.

10. TV ads, outdoor
advertising and
extravagant print
campaigns
Copyright © 2008 Karim Gargum. All rights reserved.

11. This is great if you
can afford it, but a
huge proportion of
it is wasted
Copyright © 2008 Karim Gargum. All rights reserved.

12. Cut these wasteful
campaigns and
spend that money
elsewhere
Copyright © 2008 Karim Gargum. All rights reserved.

13. Search and online
advertising is a lot
more accountable
for instance
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14. 3. Experiment
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15. Launch that blog
youʼve always
wanted to, join the
online conversation
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16. Social media opens
100s of channels to
reach your potential
customers
Copyright © 2008 Karim Gargum. All rights reserved.

17. Warning!
Copyright © 2008 Karim Gargum. All rights reserved.

18. Social media costs
less than other
types of marketing
Copyright © 2008 Karim Gargum. All rights reserved.

19. But it costs a lot in
patience, openness
& authenticity
Copyright © 2008 Karim Gargum. All rights reserved.

20. Thatʼs ok though,
they didnʼt cut your
authenticity budget
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21. 4. Take A Closer Look
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22. Get passionate
about analytics and
your online activity
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23. Thereʼs bound to
be areas you can
fix and tweak
Copyright © 2008 Karim Gargum. All rights reserved.

24. Thorough analysis of
this information can
uncover treasures
Copyright © 2008 Karim Gargum. All rights reserved.

25. 5. Grow From Within
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26. Talk to your clients
as if they were
normal people like
you and me
Copyright © 2008 Karim Gargum. All rights reserved.

27. Listen, hear their
problems, then
help and delight
them
Copyright © 2008 Karim Gargum. All rights reserved.

28. Repeat till they
start bragging to
their friends
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29. Nothing is more
powerful than a
recommendation
from a friend
Copyright © 2008 Karim Gargum. All rights reserved.

30. No matter what the
economy is doing
clients are your most
powerful asset
Copyright © 2008 Karim Gargum. All rights reserved.

31. - Thatʼs It. Thanks for your
attention -

32. Find out more at
KarimGargum.com
Follow me on twitter
Twitter.com/Kazimor
Copyright © 2008 Karim Gargum. All rights reserved.