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THRIVING IN A WORLD OF CHANGE
Future-friendly content with Drupal
@karenmcgrane
Thriving in a world of change: Future-friendly content with Drupal
PRINT
WEB
MOBILE
TABLETS
SMART TV
IN-CAR
GOOGLE GLASS
WATCHES
STADIUM SCOREBOARDS
DIGITAL SIGNAGE
REFRIGERATOR
TOAST
CONTENT
EMAIL
INTRANET
SOCIAL
MEDIA
MICROSITES
MOBILE
WEB
WEBSITE
PRINT
TABLET
APPS
MOBILE
APPS
BLOGS
SMART
TV
IN-CAR
SYSTEMS
GOOGLE
GLASS
DIGITAL
SIGNAGE
DELICIOUS
TOAST
WATCHES
THIS ISN’T JUST A FRONT-END
PROBLEM.
IT’S A CMS PROBLEM.
TRUE SEPARATION OF
CONTENT FROM FORM
The future of content management
systems is in their ability to
capture the content in a clean,
presentation-independent way.
—Daniel Jacobson, Netflix
Thriving in a world of change: Future-friendly content with Drupal
Thriving in a world of change: Future-friendly content with Drupal
Thriving in a world of change: Future-friendly content with Drupal
Thriving in a world of change: Future-friendly content with Drupal
THE WEB IS NOT A LASER PRINTER
Thriving in a world of change: Future-friendly content with Drupal
BLOBS vs. CHUNKS
STRUCTURED CONTENT
SEMANTIC METADATA
CONTENT PACKAGES
AUTHOR EXPERIENCE
STRUCTURED CONTENT
Which content should we include
(or exclude)?
Should long pages be broken into
shorter ones?
Will it work to reuse headings as
links?
Will it work to truncate body copy
for teasers?
What fallbacks can we provide if
our desktop content just won’t
work?
Thriving in a world of change: Future-friendly content with Drupal
RESPONSIVE DESIGN WON’T
FIX YOUR CONTENT PROBLEM.
SEMANTIC METADATA
Thriving in a world of change: Future-friendly content with Drupal
Thriving in a world of change: Future-friendly content with Drupal
Thriving in a world of change: Future-friendly content with Drupal
Ethan Resnick,
@studip101
Metadata is a love
note to the future.
Metadata is the
new art direction.
Jason Scott, @textfiles
CONTENT PACKAGES
COPE: CREATE ONCE,
PUBLISH EVERYWHERE
Thriving in a world of change: Future-friendly content with Drupal
Thriving in a world of change: Future-friendly content with Drupal
AUTHOR EXPERIENCE
They hate
all the fields.
They say they want
Microsoft Word.
WYSIWYG
is what they
understand.
If I had asked people what
they wanted, they would have
said faster horses.
—Not Henry Ford
IN-PLACE EDITING
THE FUTURE OF DRUPAL UX
IS YOU
DRUPAL CORE IS NOT
COMING TO SAVE YOU.
http://www.usapics.net/freemont-bridge-portland-oregon.htmlhttp://www.flickr.com/photos/senexprime/8440161558/
YOU ARE A
CONTENT STRATEGIST.
Thriving in a world of change: Future-friendly content with Drupal
YOU ARE AN
INFORMATION ARCHITECT.
Thriving in a world of change: Future-friendly content with Drupal
Focus on that under-served use case:
the person who is never, ever, ever going
to call themselves an Information
Architect, but sure does need some
basic IA skills to do their jobs.
—Lou Rosenfeld
YOU ARE A
UX DESIGNER.
1.ACCESS TO REAL USERS
2.POWERFUL PROTOTYPING
TOOL
Thriving in a world of change: Future-friendly content with Drupal
THE WEB ISN’T PRINT.
THE WAY PEOPLE CREATE
CONTENT HAS TO CHANGE.
LET’S INVENT THE FUTURE.
WITH DRUPAL.
THANK YOU
@karenmcgrane
bondartscience.com
+1 (917) 887-8149
Thriving in a world of change: Future-friendly content with Drupal

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