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Campaign Summary for SuperRugby
March 28, 2015 → July 06, 2015
Campaign started on March 18, 2015March 18, 2015 | 2626 total keywords | 2626 brand keywords | 00 competition keywords
brand mentions
899,657
8,907.5 per day
brand + competition
mentions
899,657
8,907.5 per day
brand share of voice
100%
SuperRugby 387658 (49.36%)
#RWC2015 139198 (17.72%)
The Highlanders 89401 (11.38%)
QRU 84766 (10.79%)
Waratahs 84373 (10.74%)
10000
20000
30000
40000
03/27
04/10
04/24
05/08
05/22
06/05
06/19
07/03
Twitter 720840 (80.12%)
News 118033 (13.12%)
Instagram 26311 (2.92%)
Blogs 11559 (1.28%)
Facebook 9316 (1.04%)
Tumblr 7179 (0.80%)
YouTube 3500 (0.39%)
Flickr 1678 (0.19%)
Google+ 617 (0.07%)
Forums 322 (0.04%)
Reddit 302 (0.03%)
 Listening Activity
Here is a summary of the content we captured for your campaign. The top performing keywords are listed along with
your daily listening activity volume.
 Data Sources
Here is a breakdown of your campaign's data broken down by data source.
March 28, 2015 → July 06, 2015
2
total
207,343
percentage
23.05%
negative
total
276,313
percentage
30.71%
positive
 Sentiments
We have also analyzed sentiments for every piece of content we have collected for your campaign. Check out how
people felt overall about your brand and your competition below.
2000
4000
6000
8000
10000
12000
14000
16000
03/27
04/10
04/24
05/08
05/22
06/05
06/19
07/03
March 28, 2015 → July 06, 2015
3
brand mentions
899,657
8,907.50 per day
share of voice
100.00%
Brand
competition mentions
0
0.00 per day
share of voice
0.00%
Competition
10000
20000
30000
40000
03/27
04/10
04/24
05/08
05/22
06/05
06/19
07/03
5
10
15
20
25
03/27
04/10
04/24
05/08
05/22
06/05
06/19
07/03
Brand Competition
Twitter 720840 (80.12%)
News 118033 (13.12%)
Instagram 26311 (2.92%)
Blogs 11559 (1.28%)
Facebook 9316 (1.04%)
Tumblr 7179 (0.80%)
YouTube 3500 (0.39%)
Flickr 1678 (0.19%)
Google+ 617 (0.07%)
Forums 322 (0.04%)
Reddit 302 (0.03%)
Listening Activity Comparison
Here is how your brand performed in comparison to your competition. The top performing keywords are listed along
with daily listening activity volumes for your brand and the competition.
Data Sources Comparison
Here is the breakdown of your data broken down by data source comparing your brand to the competition.
March 28, 2015 → July 06, 2015
4
March 28, 2015 → July 06, 2015
5
negative
207,343
percentage
23.05%
Brand
negative
0
percentage
0.00%
Competition
1000
2000
3000
4000
5000
03/27
04/10
04/24
05/08
05/22
06/05
06/19
07/03
5
10
15
20
25
positive
276,313
percentage
30.7%
positive
0
percentage
0%
5000
10000
15000
03/27
04/10
04/24
05/08
05/22
06/05
06/19
07/03
5
10
15
20
25
Breakdown By Sentiment Breakdown By Data Source
Sentiments
neutral 179,075 (46.19%)
negative 108,840 (28.08%)
positive 99,743 (25.73%)
Publishers
Twitter 287,452 (74.15%)
News 77,019 (19.87%)
Instagram 6,956 (1.79%)
Blogs 5,211 (1.34%)
Facebook 4,972 (1.28%)
Tumblr 2,980 (0.77%)
YouTube 2,095 (0.54%)
Google+ 435 (0.11%)
Reddit 216 (0.06%)
Forums 172 (0.04%)
Flickr 150 (0.04%)
Sentiments Comparison
Compare how people felt about your brand to the competition.
SuperRugby 387,658 (25.99%)
March 28, 2015 → July 06, 2015
6
Sentiments
neutral 74,283 (53.36%)
positive 50,340 (36.16%)
negative 14,575 (10.47%)
Publishers
Twitter 135,450 (97.31%)
Instagram 3,033 (2.18%)
Tumblr 241 (0.17%)
News 171 (0.12%)
Blogs 99 (0.07%)
Facebook 66 (0.05%)
Flickr 64 (0.05%)
YouTube 53 (0.04%)
Google+ 11 (0.01%)
Reddit 6 (0.00%)
Forums 4 (0.00%)
Sentiments
neutral 36,416 (40.73%)
positive 34,710 (38.83%)
negative 18,275 (20.44%)
Publishers
Twitter 62,364 (69.76%)
News 18,827 (21.06%)
Instagram 3,651 (4.08%)
Blogs 1,339 (1.50%)
Tumblr 992 (1.11%)
Facebook 915 (1.02%)
YouTube 592 (0.66%)
Flickr 542 (0.61%)
Google+ 108 (0.12%)
Forums 51 (0.06%)
Reddit 20 (0.02%)
#RWC2015 139,198 (9.33%)
The Highlanders 89,401 (5.99%)
March 28, 2015 → July 06, 2015
7
Sentiments
neutral 48,481 (57.19%)
positive 21,591 (25.47%)
negative 14,694 (17.33%)
Publishers
Twitter 75,270 (88.80%)
News 6,156 (7.26%)
Instagram 2,662 (3.14%)
Tumblr 209 (0.25%)
YouTube 162 (0.19%)
Blogs 134 (0.16%)
Facebook 100 (0.12%)
Flickr 61 (0.07%)
Reddit 6 (0.01%)
Google+ 4 (0.00%)
Forums 2 (0.00%)
Sentiments
negative 35,888 (42.53%)
positive 24,917 (29.53%)
neutral 23,568 (27.93%)
Publishers
News 41,052 (48.66%)
Twitter 38,248 (45.33%)
Blogs 1,240 (1.47%)
Instagram 1,084 (1.28%)
Tumblr 1,021 (1.21%)
Facebook 881 (1.04%)
YouTube 543 (0.64%)
Flickr 156 (0.18%)
Google+ 94 (0.11%)
Reddit 32 (0.04%)
Forums 22 (0.03%)
QRU 84,766 (5.68%)
Waratahs 84,373 (5.66%)
March 28, 2015 → July 06, 2015
8
Sentiments
neutral 30,798 (37.58%)
positive 26,055 (31.79%)
negative 25,109 (30.63%)
Publishers
Twitter 50,064 (61.08%)
News 25,406 (31.00%)
Instagram 2,263 (2.76%)
Blogs 1,276 (1.56%)
Tumblr 1,271 (1.55%)
Facebook 958 (1.17%)
YouTube 472 (0.58%)
Flickr 95 (0.12%)
Google+ 89 (0.11%)
Forums 51 (0.06%)
Reddit 17 (0.02%)
Sentiments
negative 30,063 (45.15%)
positive 20,018 (30.06%)
neutral 16,505 (24.79%)
Publishers
News 35,882 (53.89%)
Twitter 24,978 (37.51%)
Instagram 1,536 (2.31%)
Blogs 1,398 (2.10%)
Facebook 1,292 (1.94%)
Tumblr 859 (1.29%)
YouTube 440 (0.66%)
Flickr 89 (0.13%)
Google+ 73 (0.11%)
Reddit 27 (0.04%)
Forums 12 (0.02%)
Hurricanes 81,962 (5.49%)
Brumbies 66,586 (4.46%)
March 28, 2015 → July 06, 2015
9
Sentiments
neutral 23,478 (37.86%)
negative 20,072 (32.37%)
positive 18,467 (29.78%)
Publishers
Twitter 38,889 (62.71%)
News 14,919 (24.06%)
Instagram 3,291 (5.31%)
Blogs 2,203 (3.55%)
Facebook 1,513 (2.44%)
Tumblr 737 (1.19%)
YouTube 270 (0.44%)
Flickr 71 (0.11%)
Forums 58 (0.09%)
Google+ 51 (0.08%)
Reddit 15 (0.02%)
Sentiments
negative 21,407 (34.81%)
neutral 21,319 (34.67%)
positive 18,773 (30.53%)
Publishers
Twitter 36,956 (60.09%)
News 20,274 (32.97%)
Blogs 1,456 (2.37%)
Facebook 1,045 (1.70%)
Instagram 846 (1.38%)
Tumblr 458 (0.74%)
YouTube 364 (0.59%)
Google+ 68 (0.11%)
Reddit 14 (0.02%)
Forums 12 (0.02%)
Flickr 6 (0.01%)
The Bulls 62,017 (4.16%)
The Stormers 61,499 (4.12%)
March 28, 2015 → July 06, 2015
10
Sentiments
positive 22,322 (39.50%)
negative 19,162 (33.91%)
neutral 15,022 (26.58%)
Publishers
Twitter 34,691 (61.39%)
News 17,663 (31.26%)
Blogs 1,977 (3.50%)
Facebook 873 (1.54%)
Tumblr 619 (1.10%)
YouTube 396 (0.70%)
Flickr 99 (0.18%)
Instagram 77 (0.14%)
Google+ 53 (0.09%)
Reddit 30 (0.05%)
Forums 28 (0.05%)
Sentiments
negative 23,606 (44.38%)
positive 18,819 (35.38%)
neutral 10,769 (20.24%)
Publishers
News 34,262 (64.41%)
Twitter 14,431 (27.13%)
Instagram 2,334 (4.39%)
Blogs 748 (1.41%)
Tumblr 726 (1.36%)
Facebook 344 (0.65%)
Flickr 238 (0.45%)
YouTube 55 (0.10%)
Google+ 43 (0.08%)
Forums 8 (0.02%)
Reddit 5 (0.01%)
The Sharks 56,506 (3.79%)
Wallabies 53,194 (3.57%)
March 28, 2015 → July 06, 2015
11
Sentiments
positive 18,816 (37.49%)
negative 16,946 (33.77%)
neutral 14,424 (28.74%)
Publishers
Twitter 25,018 (49.85%)
News 20,617 (41.08%)
Blogs 1,873 (3.73%)
Facebook 808 (1.61%)
Tumblr 721 (1.44%)
Instagram 682 (1.36%)
YouTube 350 (0.70%)
Flickr 55 (0.11%)
Google+ 43 (0.09%)
Forums 15 (0.03%)
Reddit 4 (0.01%)
Sentiments
negative 20,174 (40.79%)
positive 16,706 (33.78%)
neutral 12,575 (25.43%)
Publishers
News 24,435 (49.41%)
Twitter 21,115 (42.70%)
Blogs 1,109 (2.24%)
Facebook 869 (1.76%)
Tumblr 701 (1.42%)
Instagram 483 (0.98%)
YouTube 385 (0.78%)
Flickr 280 (0.57%)
Google+ 55 (0.11%)
Forums 15 (0.03%)
Reddit 8 (0.02%)
The Lions 50,186 (3.36%)
The Crusaders 49,455 (3.32%)
March 28, 2015 → July 06, 2015
12
Sentiments
negative 18,826 (40.48%)
positive 15,088 (32.44%)
neutral 12,593 (27.08%)
Publishers
News 21,556 (46.35%)
Twitter 20,508 (44.10%)
Blogs 1,765 (3.80%)
Facebook 1,043 (2.24%)
Tumblr 936 (2.01%)
YouTube 386 (0.83%)
Instagram 132 (0.28%)
Google+ 71 (0.15%)
Reddit 40 (0.09%)
Forums 36 (0.08%)
Flickr 34 (0.07%)
Sentiments
neutral 16,901 (36.73%)
negative 15,940 (34.64%)
positive 13,176 (28.63%)
Publishers
Twitter 25,081 (54.50%)
News 16,330 (35.49%)
Instagram 1,462 (3.18%)
Blogs 1,185 (2.58%)
Facebook 849 (1.84%)
Tumblr 600 (1.30%)
YouTube 413 (0.90%)
Google+ 58 (0.13%)
Reddit 16 (0.03%)
Flickr 15 (0.03%)
Forums 8 (0.02%)
The Blues 46,507 (3.12%)
The Chiefs 46,017 (3.08%)
March 28, 2015 → July 06, 2015
13
Sentiments
negative 24,060 (56.53%)
neutral 9,600 (22.55%)
positive 8,903 (20.92%)
Publishers
Twitter 22,897 (53.80%)
News 15,426 (36.24%)
Instagram 1,411 (3.32%)
Blogs 890 (2.09%)
Facebook 832 (1.95%)
Tumblr 604 (1.42%)
YouTube 378 (0.89%)
Google+ 61 (0.14%)
Flickr 41 (0.10%)
Reddit 14 (0.03%)
Forums 9 (0.02%)
Sentiments
negative 11,789 (38.67%)
neutral 10,971 (35.99%)
positive 7,726 (25.34%)
Publishers
Twitter 16,391 (53.77%)
News 11,065 (36.30%)
Instagram 1,445 (4.74%)
Tumblr 536 (1.76%)
Facebook 439 (1.44%)
YouTube 282 (0.93%)
Blogs 281 (0.92%)
Google+ 33 (0.11%)
Reddit 8 (0.03%)
Forums 5 (0.02%)
Flickr 1 (0.00%)
Melbourne Rebels 42,563 (2.85%)
Queensland Reds 30,486 (2.04%)
March 28, 2015 → July 06, 2015
14
Sentiments
negative 12,292 (48.29%)
positive 7,009 (27.54%)
neutral 6,153 (24.17%)
Publishers
News 12,984 (51.01%)
Twitter 10,901 (42.83%)
Facebook 428 (1.68%)
Blogs 387 (1.52%)
Tumblr 380 (1.49%)
YouTube 225 (0.88%)
Instagram 95 (0.37%)
Google+ 45 (0.18%)
Forums 4 (0.02%)
Reddit 3 (0.01%)
Flickr 2 (0.01%)
Sentiments
negative 7,867 (35.31%)
neutral 7,736 (34.72%)
positive 6,679 (29.97%)
Publishers
Twitter 10,340 (46.41%)
News 9,457 (42.44%)
Facebook 868 (3.90%)
Blogs 850 (3.81%)
Tumblr 314 (1.41%)
YouTube 256 (1.15%)
Instagram 131 (0.59%)
Google+ 51 (0.23%)
Reddit 8 (0.04%)
Forums 5 (0.02%)
Flickr 2 (0.01%)
Sentiments
neutral 1,427 (52.68%)
negative 646 (23.85%)
positive 636 (23.48%)
Publishers
Twitter 2,657 (98.08%)
Instagram 52 (1.92%)
Western Force 25,454 (1.71%)
The Cheetahs 22,282 (1.49%)
Game1: BLUvBRU 2,709 (0.18%)
March 28, 2015 → July 06, 2015
15
Sentiments
neutral 1,359 (53.44%)
positive 655 (25.76%)
negative 529 (20.80%)
Publishers
Twitter 2,481 (97.56%)
Instagram 59 (2.32%)
Tumblr 3 (0.12%)
Sentiments
neutral 1,379 (55.16%)
positive 660 (26.40%)
negative 461 (18.44%)
Publishers
Twitter 2,464 (98.56%)
Instagram 36 (1.44%)
Sentiments
neutral 884 (53.54%)
positive 388 (23.50%)
negative 379 (22.96%)
Publishers
Twitter 1,628 (98.61%)
Instagram 23 (1.39%)
Sentiments
neutral 629 (63.99%)
positive 197 (20.04%)
negative 157 (15.97%)
Publishers
Twitter 955 (97.15%)
Instagram 28 (2.85%)
Sentiments
neutral 366 (55.45%)
positive 173 (26.21%)
negative 121 (18.33%)
Publishers
Twitter 607 (91.97%)
Instagram 50 (7.58%)
Tumblr 3 (0.45%)
Game3: WARvSTO 2,543 (0.17%)
Game2: CRUvHIG 2,500 (0.17%)
Game6: LIOvSHA 1,651 (0.11%)
Game5: BULvRED 983 (0.07%)
TestGame: #Warv#Blu 660 (0.04%)
March 28, 2015 → July 06, 2015
16
Sentiments
neutral 389 (80.71%)
positive 84 (17.43%)
negative 9 (1.87%)
Publishers
Twitter 444 (92.12%)
Facebook 18 (3.73%)
Google+ 9 (1.87%)
YouTube 4 (0.83%)
Blogs 4 (0.83%)
News 3 (0.62%)
RugbyBizNetwork 482 (0.03%)
March 28, 2015 → July 06, 2015
17
fans change
316,549
as of Jul 05
+46,632
total change
+471
rate (per day)
talking about change
37,765
as of Jul 05
+13,490
total change
+136
rate (per day)
page updates
435
44 per day
fan updates
3
0.00.0 per day
total updates
438
44 per day
total comments
22,202
220220 per day
total likes
625,355
6,1926,192 per day
fans change
194,156
as of Jul 05
+40,727
total change
+411
rate (per day)
talking about change
54,147
as of Jul 05
+39,301
total change
+397
rate (per day)
page updates
118
11 per day
fan updates
1,040
1010 per day
total updates
1,158
1111 per day
total comments
18,428
182182 per day
total likes
392,045
3,8823,882 per day
 Facebook Page Stats
Brand Facebook Pages
Super Rugby
Hurricanes
March 28, 2015 → July 06, 2015
18
fans change
131,664
as of Jul 05
+14,624
total change
+148
rate (per day)
talking about change
15,949
as of Jul 05
+3,926
total change
+40
rate (per day)
page updates
340
33 per day
fan updates
0
00 per day
total updates
340
33 per day
total comments
5,975
5959 per day
total likes
129,347
1,2811,281 per day
fans change
88,374
as of Jul 05
+14,202
total change
+143
rate (per day)
talking about change
9,633
as of Jul 05
+3,777
total change
+38
rate (per day)
page updates
495
55 per day
fan updates
346
33 per day
total updates
841
88 per day
total comments
7,577
7575 per day
total likes
158,087
1,5651,565 per day
Waratahs
Brumbies Rugby
March 28, 2015 → July 06, 2015
19
fans change
472,736
as of Jul 05
+21,863
total change
+221
rate (per day)
talking about change
21,956
as of Jul 05
+8,380
total change
+85
rate (per day)
page updates
255
33 per day
fan updates
260
33 per day
total updates
515
55 per day
total comments
12,598
125125 per day
total likes
259,382
2,5682,568 per day
fans change
145,085
as of Jul 05
+30,906
total change
+312
rate (per day)
talking about change
53,053
as of Jul 05
+43,115
total change
+436
rate (per day)
page updates
243
22 per day
fan updates
943
99 per day
total updates
1,186
1212 per day
total comments
17,101
169169 per day
total likes
368,130
3,6453,645 per day
Qantas Wallabies
THE HIGHLANDERS
March 28, 2015 → July 06, 2015
20
fans change
321,637
as of Jul 05
+22,300
total change
+225
rate (per day)
talking about change
2,530
as of Jul 05
-21,083
total change
-213
rate (per day)
page updates
210
22 per day
fan updates
503
55 per day
total updates
713
77 per day
total comments
13,860
137137 per day
total likes
315,454
3,1233,123 per day
fans change
240,265
as of Jul 05
+21,122
total change
+213
rate (per day)
talking about change
4,411
as of Jul 05
-8,269
total change
-84
rate (per day)
page updates
276
33 per day
fan updates
534
55 per day
total updates
810
88 per day
total comments
12,108
120120 per day
total likes
254,969
2,5242,524 per day
Crusaders
Chiefs Rugby
March 28, 2015 → July 06, 2015
21
fans change
179,528
as of Jul 05
+13,475
total change
+136
rate (per day)
talking about change
5,364
as of Jul 05
+343
total change
+3
rate (per day)
page updates
217
22 per day
fan updates
424
44 per day
total updates
641
66 per day
total comments
7,794
7777 per day
total likes
151,958
1,5051,505 per day
fans change
68,448
as of Jul 05
+6,960
total change
+70
rate (per day)
talking about change
1,867
as of Jul 05
-730
total change
-7
rate (per day)
page updates
313
33 per day
fan updates
0
00 per day
total updates
313
33 per day
total comments
4,653
4646 per day
total likes
44,121
437437 per day
The Blues
Western Force
March 28, 2015 → July 06, 2015
22
fans change
57,631
as of Jul 05
+7,254
total change
+73
rate (per day)
talking about change
2,705
as of Jul 05
-765
total change
-8
rate (per day)
page updates
305
33 per day
fan updates
212
22 per day
total updates
517
55 per day
total comments
3,250
3232 per day
total likes
59,728
591591 per day
fans change
156,024
as of Jul 05
+11,762
total change
+119
rate (per day)
talking about change
7,671
as of Jul 05
-3,921
total change
-40
rate (per day)
page updates
524
55 per day
fan updates
356
44 per day
total updates
880
99 per day
total comments
10,116
100100 per day
total likes
148,335
1,4691,469 per day
Melbourne Rebels
Queensland Reds
March 28, 2015 → July 06, 2015
23
fans change
197,610
as of Jul 05
+7,493
total change
+76
rate (per day)
talking about change
3,723
as of Jul 05
-1,247
total change
-13
rate (per day)
page updates
488
55 per day
fan updates
0
00 per day
total updates
488
55 per day
total comments
14,587
144144 per day
total likes
101,962
1,0101,010 per day
fans change
62,248
as of Jul 05
+3,773
total change
+38
rate (per day)
talking about change
2,359
as of Jul 05
-1,320
total change
-13
rate (per day)
page updates
210
22 per day
fan updates
534
55 per day
total updates
744
77 per day
total comments
4,635
4646 per day
total likes
32,051
317317 per day
Blue Bulls
Cheetahs Rugby
March 28, 2015 → July 06, 2015
24
fans change
47,259
as of Jul 05
+6,381
total change
+64
rate (per day)
talking about change
2,910
as of Jul 05
-6,589
total change
-67
rate (per day)
page updates
174
22 per day
fan updates
725
77 per day
total updates
899
99 per day
total comments
7,906
7878 per day
total likes
62,100
615615 per day
fans change
443,527
as of Jul 05
+5,632
total change
+57
rate (per day)
talking about change
6,247
as of Jul 05
-9,662
total change
-98
rate (per day)
page updates
229
22 per day
fan updates
0
00 per day
total updates
229
22 per day
total comments
16,940
168168 per day
total likes
115,075
1,1391,139 per day
Golden Lions Rugby Union
The Sharks
March 28, 2015 → July 06, 2015
25
fans change
294,881
as of Jul 05
+13,602
total change
+137
rate (per day)
talking about change
2,682
as of Jul 05
-6,636
total change
-67
rate (per day)
page updates
447
44 per day
fan updates
1,007
1010 per day
total updates
1,454
1414 per day
total comments
12,162
120120 per day
total likes
154,497
1,5301,530 per day
Stormers
March 28, 2015 → July 06, 2015
26
followers change
31,260
as of Jul 06
+2,669
total change
+27
rate (per day)
channel Tweets
1,143
1111 per day
mentions
14,063
139139 per day
Retweets
7,059
7070 per day
followers change
33,665
as of Jul 06
+2,704
total change
+27
rate (per day)
channel Tweets
2,161
2121 per day
mentions
17,177
170170 per day
Retweets
7,552
7575 per day
 Twitter Account Stats
Brand Twitter Accounts
BrumbiesRugby
NSWWaratahs
March 28, 2015 → July 06, 2015
27
followers change
21,610
as of Jul 06
+4,043
total change
+40
rate (per day)
channel Tweets
140
11 per day
mentions
35,081
347347 per day
Retweets
20,051
199199 per day
followers change
115,149
as of Jul 06
+20,658
total change
+207
rate (per day)
channel Tweets
1,724
1717 per day
mentions
49,776
493493 per day
Retweets
35,843
355355 per day
Hurricanesrugby
SuperRugby
March 28, 2015 → July 06, 2015
28
followers change
139,965
as of Jul 06
+4,496
total change
+45
rate (per day)
channel Tweets
682
77 per day
mentions
9,940
9898 per day
Retweets
7,111
7070 per day
followers change
3,104
as of Jul 06
+221
total change
+2
rate (per day)
channel Tweets
111
11 per day
mentions
669
77 per day
Retweets
439
44 per day
QantasWallabies
ARU_Community
March 28, 2015 → July 06, 2015
29
followers change
27,224
as of Jul 06
+4,745
total change
+47
rate (per day)
channel Tweets
1,301
1313 per day
mentions
33,466
331331 per day
Retweets
18,763
186186 per day
followers change
58,459
as of Jul 06
+5,796
total change
+58
rate (per day)
channel Tweets
261
33 per day
mentions
11,565
115115 per day
Retweets
6,392
6363 per day
Highlanders
crusadersrugby
March 28, 2015 → July 06, 2015
30
followers change
49,649
as of Jul 06
+4,740
total change
+47
rate (per day)
channel Tweets
236
22 per day
mentions
11,779
117117 per day
Retweets
6,620
6666 per day
followers change
41,652
as of Jul 06
+2,588
total change
+26
rate (per day)
channel Tweets
359
44 per day
mentions
10,410
103103 per day
Retweets
5,287
5252 per day
ChiefsRugby
BluesRugbyTeam
March 28, 2015 → July 06, 2015
31
followers change
19,537
as of Jul 06
+1,115
total change
+11
rate (per day)
channel Tweets
425
44 per day
mentions
4,895
4848 per day
Retweets
2,066
2020 per day
followers change
46,409
as of Jul 06
+3,274
total change
+33
rate (per day)
channel Tweets
1,028
1010 per day
mentions
8,794
8787 per day
Retweets
3,872
3838 per day
westernforce
Reds_Rugby
March 28, 2015 → July 06, 2015
32
followers change
22,700
as of Jul 06
+1,526
total change
+15
rate (per day)
channel Tweets
2,036
2020 per day
mentions
9,373
9393 per day
Retweets
4,700
4747 per day
followers change
69,887
as of Jul 06
+7,372
total change
+74
rate (per day)
channel Tweets
331
33 per day
mentions
12,527
124124 per day
Retweets
4,166
4141 per day
MelbourneRebels
BlueBullsRugby
March 28, 2015 → July 06, 2015
33
followers change
22,473
as of Jul 06
+1,611
total change
+16
rate (per day)
channel Tweets
356
44 per day
mentions
5,320
5353 per day
Retweets
2,130
2121 per day
followers change
23,924
as of Jul 06
+2,351
total change
+24
rate (per day)
channel Tweets
509
55 per day
mentions
14,555
144144 per day
Retweets
7,629
7676 per day
CheetahsRugby
LionsRugbyUnion
March 28, 2015 → July 06, 2015
34
followers change
85,653
as of Jul 06
+8,731
total change
+87
rate (per day)
channel Tweets
481
55 per day
mentions
21,077
209209 per day
Retweets
7,898
7878 per day
followers change
130,304
as of Jul 06
+15,274
total change
+153
rate (per day)
channel Tweets
1,092
1111 per day
mentions
25,540
253253 per day
Retweets
13,417
133133 per day
TheSharksZA
THESTORMERS
March 28, 2015 → July 06, 2015
35
channel videos
102
11 per day
views
25,304,692
250,542250,542 per day
total comments
3,143
3131 per day
total favorites
0
00 per day
channel videos
160
22 per day
views
25,422,786
251,711251,711 per day
total comments
3,192
3232 per day
total favorites
0
00 per day
 YouTube Channel Stats
Brand YouTube Channels
queenslandreds
brumbiesmediacentre
March 28, 2015 → July 06, 2015
36
channel videos
25
0.20.2 per day
views
25,265,998
250,158250,158 per day
total comments
3,092
3131 per day
total favorites
0
00 per day
channel videos
140
11 per day
views
25,341,821
250,909250,909 per day
total comments
3,144
3131 per day
total favorites
0
00 per day
tahtv
myrugbytv
March 28, 2015 → July 06, 2015
37
channel videos
11
0.10.1 per day
views
25,265,163
250,150250,150 per day
total comments
3,106
3131 per day
total favorites
0
00 per day
channel videos
4
0.00.0 per day
views
25,262,186
250,121250,121 per day
total comments
3,084
3131 per day
total favorites
0
00 per day
bluesrugbyteam
chiefsnz
March 28, 2015 → July 06, 2015
38
channel videos
17
0.20.2 per day
views
25,302,258
250,517250,517 per day
total comments
3,132
3131 per day
total favorites
0
00 per day
channel videos
6
0.10.1 per day
views
25,266,431
250,163250,163 per day
total comments
3,095
3131 per day
total favorites
0
00 per day
crusaderssuperrugby
thehighlandersrugby
March 28, 2015 → July 06, 2015
39
channel videos
7
0.10.1 per day
views
25,265,523
250,154250,154 per day
total comments
3,088
3131 per day
total favorites
0
00 per day
channel videos
56
0.60.6 per day
views
25,615,898
253,623253,623 per day
total comments
3,127
3131 per day
total favorites
0
00 per day
hurricanesnz
westernforcetv
March 28, 2015 → July 06, 2015
40
channel videos
27
0.30.3 per day
views
25,264,729
250,146250,146 per day
total comments
3,084
3131 per day
total favorites
0
00 per day
channel videos
1
0.00.0 per day
views
25,261,513
250,114250,114 per day
total comments
3,083
3131 per day
total favorites
0
00 per day
melbournerebels
vodacombulls
March 28, 2015 → July 06, 2015
41
channel videos
2
0.00.0 per day
views
25,261,518
250,114250,114 per day
total comments
3,084
3131 per day
total favorites
0
00 per day
channel videos
3
0.00.0 per day
views
25,262,219
250,121250,121 per day
total comments
3,083
3131 per day
total favorites
0
00 per day
lions4lifejozi
thesharksza
March 28, 2015 → July 06, 2015
42
channel videos
9
0.10.1 per day
views
25,266,689
250,165250,165 per day
total comments
3,086
3131 per day
total favorites
0
00 per day
stormerstv
March 28, 2015 → July 06, 2015
43
 
game-on-mag
MATCH REPORT: David Pocock scored his second
hat-trick of the #SuperRugby season as the
Brumbies overpowered the... http://t.co/
EdMEmwp3Fd
Keywords matched: SuperRugby QRU
06/05/2015 1:57 p.m.
 
Diego Floriano®
GALLERY: Jerry Collins' magnificent #SuperRugby
and Test career in photos http://t.co/yivgHLZIrq
#RIPJC http://t.co/kp5aEHczj9
Keywords matched: SuperRugby QRU
06/05/2015 1:59 p.m.
 
William
MATCH REPORT: Brumbies prevail as David
Pocock scores second hat-trick this #SuperRugby
season http://t.co/jPUMJLVxlG http://t.co/
liGXyYKLHa
Keywords matched: SuperRugby QRU
06/05/2015 1:58 p.m.
 
ieuanleverr
A huge inspiration to us and many more of the
rugby community. Jerry Collins, you will be
remembered fondly. RIP http://t.co/uGkzzhXfdt
Keywords matched: QRU
06/05/2015 1:59 p.m.
Flagged Content
March 28, 2015 → July 06, 2015
44

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SuperRugby - 100 day Social Media Insights

  • 1. Campaign Summary for SuperRugby March 28, 2015 → July 06, 2015 Campaign started on March 18, 2015March 18, 2015 | 2626 total keywords | 2626 brand keywords | 00 competition keywords
  • 2. brand mentions 899,657 8,907.5 per day brand + competition mentions 899,657 8,907.5 per day brand share of voice 100% SuperRugby 387658 (49.36%) #RWC2015 139198 (17.72%) The Highlanders 89401 (11.38%) QRU 84766 (10.79%) Waratahs 84373 (10.74%) 10000 20000 30000 40000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 Twitter 720840 (80.12%) News 118033 (13.12%) Instagram 26311 (2.92%) Blogs 11559 (1.28%) Facebook 9316 (1.04%) Tumblr 7179 (0.80%) YouTube 3500 (0.39%) Flickr 1678 (0.19%) Google+ 617 (0.07%) Forums 322 (0.04%) Reddit 302 (0.03%)  Listening Activity Here is a summary of the content we captured for your campaign. The top performing keywords are listed along with your daily listening activity volume.  Data Sources Here is a breakdown of your campaign's data broken down by data source. March 28, 2015 → July 06, 2015 2
  • 3. total 207,343 percentage 23.05% negative total 276,313 percentage 30.71% positive  Sentiments We have also analyzed sentiments for every piece of content we have collected for your campaign. Check out how people felt overall about your brand and your competition below. 2000 4000 6000 8000 10000 12000 14000 16000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 March 28, 2015 → July 06, 2015 3
  • 4. brand mentions 899,657 8,907.50 per day share of voice 100.00% Brand competition mentions 0 0.00 per day share of voice 0.00% Competition 10000 20000 30000 40000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 5 10 15 20 25 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 Brand Competition Twitter 720840 (80.12%) News 118033 (13.12%) Instagram 26311 (2.92%) Blogs 11559 (1.28%) Facebook 9316 (1.04%) Tumblr 7179 (0.80%) YouTube 3500 (0.39%) Flickr 1678 (0.19%) Google+ 617 (0.07%) Forums 322 (0.04%) Reddit 302 (0.03%) Listening Activity Comparison Here is how your brand performed in comparison to your competition. The top performing keywords are listed along with daily listening activity volumes for your brand and the competition. Data Sources Comparison Here is the breakdown of your data broken down by data source comparing your brand to the competition. March 28, 2015 → July 06, 2015 4
  • 5. March 28, 2015 → July 06, 2015 5
  • 6. negative 207,343 percentage 23.05% Brand negative 0 percentage 0.00% Competition 1000 2000 3000 4000 5000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 5 10 15 20 25 positive 276,313 percentage 30.7% positive 0 percentage 0% 5000 10000 15000 03/27 04/10 04/24 05/08 05/22 06/05 06/19 07/03 5 10 15 20 25 Breakdown By Sentiment Breakdown By Data Source Sentiments neutral 179,075 (46.19%) negative 108,840 (28.08%) positive 99,743 (25.73%) Publishers Twitter 287,452 (74.15%) News 77,019 (19.87%) Instagram 6,956 (1.79%) Blogs 5,211 (1.34%) Facebook 4,972 (1.28%) Tumblr 2,980 (0.77%) YouTube 2,095 (0.54%) Google+ 435 (0.11%) Reddit 216 (0.06%) Forums 172 (0.04%) Flickr 150 (0.04%) Sentiments Comparison Compare how people felt about your brand to the competition. SuperRugby 387,658 (25.99%) March 28, 2015 → July 06, 2015 6
  • 7. Sentiments neutral 74,283 (53.36%) positive 50,340 (36.16%) negative 14,575 (10.47%) Publishers Twitter 135,450 (97.31%) Instagram 3,033 (2.18%) Tumblr 241 (0.17%) News 171 (0.12%) Blogs 99 (0.07%) Facebook 66 (0.05%) Flickr 64 (0.05%) YouTube 53 (0.04%) Google+ 11 (0.01%) Reddit 6 (0.00%) Forums 4 (0.00%) Sentiments neutral 36,416 (40.73%) positive 34,710 (38.83%) negative 18,275 (20.44%) Publishers Twitter 62,364 (69.76%) News 18,827 (21.06%) Instagram 3,651 (4.08%) Blogs 1,339 (1.50%) Tumblr 992 (1.11%) Facebook 915 (1.02%) YouTube 592 (0.66%) Flickr 542 (0.61%) Google+ 108 (0.12%) Forums 51 (0.06%) Reddit 20 (0.02%) #RWC2015 139,198 (9.33%) The Highlanders 89,401 (5.99%) March 28, 2015 → July 06, 2015 7
  • 8. Sentiments neutral 48,481 (57.19%) positive 21,591 (25.47%) negative 14,694 (17.33%) Publishers Twitter 75,270 (88.80%) News 6,156 (7.26%) Instagram 2,662 (3.14%) Tumblr 209 (0.25%) YouTube 162 (0.19%) Blogs 134 (0.16%) Facebook 100 (0.12%) Flickr 61 (0.07%) Reddit 6 (0.01%) Google+ 4 (0.00%) Forums 2 (0.00%) Sentiments negative 35,888 (42.53%) positive 24,917 (29.53%) neutral 23,568 (27.93%) Publishers News 41,052 (48.66%) Twitter 38,248 (45.33%) Blogs 1,240 (1.47%) Instagram 1,084 (1.28%) Tumblr 1,021 (1.21%) Facebook 881 (1.04%) YouTube 543 (0.64%) Flickr 156 (0.18%) Google+ 94 (0.11%) Reddit 32 (0.04%) Forums 22 (0.03%) QRU 84,766 (5.68%) Waratahs 84,373 (5.66%) March 28, 2015 → July 06, 2015 8
  • 9. Sentiments neutral 30,798 (37.58%) positive 26,055 (31.79%) negative 25,109 (30.63%) Publishers Twitter 50,064 (61.08%) News 25,406 (31.00%) Instagram 2,263 (2.76%) Blogs 1,276 (1.56%) Tumblr 1,271 (1.55%) Facebook 958 (1.17%) YouTube 472 (0.58%) Flickr 95 (0.12%) Google+ 89 (0.11%) Forums 51 (0.06%) Reddit 17 (0.02%) Sentiments negative 30,063 (45.15%) positive 20,018 (30.06%) neutral 16,505 (24.79%) Publishers News 35,882 (53.89%) Twitter 24,978 (37.51%) Instagram 1,536 (2.31%) Blogs 1,398 (2.10%) Facebook 1,292 (1.94%) Tumblr 859 (1.29%) YouTube 440 (0.66%) Flickr 89 (0.13%) Google+ 73 (0.11%) Reddit 27 (0.04%) Forums 12 (0.02%) Hurricanes 81,962 (5.49%) Brumbies 66,586 (4.46%) March 28, 2015 → July 06, 2015 9
  • 10. Sentiments neutral 23,478 (37.86%) negative 20,072 (32.37%) positive 18,467 (29.78%) Publishers Twitter 38,889 (62.71%) News 14,919 (24.06%) Instagram 3,291 (5.31%) Blogs 2,203 (3.55%) Facebook 1,513 (2.44%) Tumblr 737 (1.19%) YouTube 270 (0.44%) Flickr 71 (0.11%) Forums 58 (0.09%) Google+ 51 (0.08%) Reddit 15 (0.02%) Sentiments negative 21,407 (34.81%) neutral 21,319 (34.67%) positive 18,773 (30.53%) Publishers Twitter 36,956 (60.09%) News 20,274 (32.97%) Blogs 1,456 (2.37%) Facebook 1,045 (1.70%) Instagram 846 (1.38%) Tumblr 458 (0.74%) YouTube 364 (0.59%) Google+ 68 (0.11%) Reddit 14 (0.02%) Forums 12 (0.02%) Flickr 6 (0.01%) The Bulls 62,017 (4.16%) The Stormers 61,499 (4.12%) March 28, 2015 → July 06, 2015 10
  • 11. Sentiments positive 22,322 (39.50%) negative 19,162 (33.91%) neutral 15,022 (26.58%) Publishers Twitter 34,691 (61.39%) News 17,663 (31.26%) Blogs 1,977 (3.50%) Facebook 873 (1.54%) Tumblr 619 (1.10%) YouTube 396 (0.70%) Flickr 99 (0.18%) Instagram 77 (0.14%) Google+ 53 (0.09%) Reddit 30 (0.05%) Forums 28 (0.05%) Sentiments negative 23,606 (44.38%) positive 18,819 (35.38%) neutral 10,769 (20.24%) Publishers News 34,262 (64.41%) Twitter 14,431 (27.13%) Instagram 2,334 (4.39%) Blogs 748 (1.41%) Tumblr 726 (1.36%) Facebook 344 (0.65%) Flickr 238 (0.45%) YouTube 55 (0.10%) Google+ 43 (0.08%) Forums 8 (0.02%) Reddit 5 (0.01%) The Sharks 56,506 (3.79%) Wallabies 53,194 (3.57%) March 28, 2015 → July 06, 2015 11
  • 12. Sentiments positive 18,816 (37.49%) negative 16,946 (33.77%) neutral 14,424 (28.74%) Publishers Twitter 25,018 (49.85%) News 20,617 (41.08%) Blogs 1,873 (3.73%) Facebook 808 (1.61%) Tumblr 721 (1.44%) Instagram 682 (1.36%) YouTube 350 (0.70%) Flickr 55 (0.11%) Google+ 43 (0.09%) Forums 15 (0.03%) Reddit 4 (0.01%) Sentiments negative 20,174 (40.79%) positive 16,706 (33.78%) neutral 12,575 (25.43%) Publishers News 24,435 (49.41%) Twitter 21,115 (42.70%) Blogs 1,109 (2.24%) Facebook 869 (1.76%) Tumblr 701 (1.42%) Instagram 483 (0.98%) YouTube 385 (0.78%) Flickr 280 (0.57%) Google+ 55 (0.11%) Forums 15 (0.03%) Reddit 8 (0.02%) The Lions 50,186 (3.36%) The Crusaders 49,455 (3.32%) March 28, 2015 → July 06, 2015 12
  • 13. Sentiments negative 18,826 (40.48%) positive 15,088 (32.44%) neutral 12,593 (27.08%) Publishers News 21,556 (46.35%) Twitter 20,508 (44.10%) Blogs 1,765 (3.80%) Facebook 1,043 (2.24%) Tumblr 936 (2.01%) YouTube 386 (0.83%) Instagram 132 (0.28%) Google+ 71 (0.15%) Reddit 40 (0.09%) Forums 36 (0.08%) Flickr 34 (0.07%) Sentiments neutral 16,901 (36.73%) negative 15,940 (34.64%) positive 13,176 (28.63%) Publishers Twitter 25,081 (54.50%) News 16,330 (35.49%) Instagram 1,462 (3.18%) Blogs 1,185 (2.58%) Facebook 849 (1.84%) Tumblr 600 (1.30%) YouTube 413 (0.90%) Google+ 58 (0.13%) Reddit 16 (0.03%) Flickr 15 (0.03%) Forums 8 (0.02%) The Blues 46,507 (3.12%) The Chiefs 46,017 (3.08%) March 28, 2015 → July 06, 2015 13
  • 14. Sentiments negative 24,060 (56.53%) neutral 9,600 (22.55%) positive 8,903 (20.92%) Publishers Twitter 22,897 (53.80%) News 15,426 (36.24%) Instagram 1,411 (3.32%) Blogs 890 (2.09%) Facebook 832 (1.95%) Tumblr 604 (1.42%) YouTube 378 (0.89%) Google+ 61 (0.14%) Flickr 41 (0.10%) Reddit 14 (0.03%) Forums 9 (0.02%) Sentiments negative 11,789 (38.67%) neutral 10,971 (35.99%) positive 7,726 (25.34%) Publishers Twitter 16,391 (53.77%) News 11,065 (36.30%) Instagram 1,445 (4.74%) Tumblr 536 (1.76%) Facebook 439 (1.44%) YouTube 282 (0.93%) Blogs 281 (0.92%) Google+ 33 (0.11%) Reddit 8 (0.03%) Forums 5 (0.02%) Flickr 1 (0.00%) Melbourne Rebels 42,563 (2.85%) Queensland Reds 30,486 (2.04%) March 28, 2015 → July 06, 2015 14
  • 15. Sentiments negative 12,292 (48.29%) positive 7,009 (27.54%) neutral 6,153 (24.17%) Publishers News 12,984 (51.01%) Twitter 10,901 (42.83%) Facebook 428 (1.68%) Blogs 387 (1.52%) Tumblr 380 (1.49%) YouTube 225 (0.88%) Instagram 95 (0.37%) Google+ 45 (0.18%) Forums 4 (0.02%) Reddit 3 (0.01%) Flickr 2 (0.01%) Sentiments negative 7,867 (35.31%) neutral 7,736 (34.72%) positive 6,679 (29.97%) Publishers Twitter 10,340 (46.41%) News 9,457 (42.44%) Facebook 868 (3.90%) Blogs 850 (3.81%) Tumblr 314 (1.41%) YouTube 256 (1.15%) Instagram 131 (0.59%) Google+ 51 (0.23%) Reddit 8 (0.04%) Forums 5 (0.02%) Flickr 2 (0.01%) Sentiments neutral 1,427 (52.68%) negative 646 (23.85%) positive 636 (23.48%) Publishers Twitter 2,657 (98.08%) Instagram 52 (1.92%) Western Force 25,454 (1.71%) The Cheetahs 22,282 (1.49%) Game1: BLUvBRU 2,709 (0.18%) March 28, 2015 → July 06, 2015 15
  • 16. Sentiments neutral 1,359 (53.44%) positive 655 (25.76%) negative 529 (20.80%) Publishers Twitter 2,481 (97.56%) Instagram 59 (2.32%) Tumblr 3 (0.12%) Sentiments neutral 1,379 (55.16%) positive 660 (26.40%) negative 461 (18.44%) Publishers Twitter 2,464 (98.56%) Instagram 36 (1.44%) Sentiments neutral 884 (53.54%) positive 388 (23.50%) negative 379 (22.96%) Publishers Twitter 1,628 (98.61%) Instagram 23 (1.39%) Sentiments neutral 629 (63.99%) positive 197 (20.04%) negative 157 (15.97%) Publishers Twitter 955 (97.15%) Instagram 28 (2.85%) Sentiments neutral 366 (55.45%) positive 173 (26.21%) negative 121 (18.33%) Publishers Twitter 607 (91.97%) Instagram 50 (7.58%) Tumblr 3 (0.45%) Game3: WARvSTO 2,543 (0.17%) Game2: CRUvHIG 2,500 (0.17%) Game6: LIOvSHA 1,651 (0.11%) Game5: BULvRED 983 (0.07%) TestGame: #Warv#Blu 660 (0.04%) March 28, 2015 → July 06, 2015 16
  • 17. Sentiments neutral 389 (80.71%) positive 84 (17.43%) negative 9 (1.87%) Publishers Twitter 444 (92.12%) Facebook 18 (3.73%) Google+ 9 (1.87%) YouTube 4 (0.83%) Blogs 4 (0.83%) News 3 (0.62%) RugbyBizNetwork 482 (0.03%) March 28, 2015 → July 06, 2015 17
  • 18. fans change 316,549 as of Jul 05 +46,632 total change +471 rate (per day) talking about change 37,765 as of Jul 05 +13,490 total change +136 rate (per day) page updates 435 44 per day fan updates 3 0.00.0 per day total updates 438 44 per day total comments 22,202 220220 per day total likes 625,355 6,1926,192 per day fans change 194,156 as of Jul 05 +40,727 total change +411 rate (per day) talking about change 54,147 as of Jul 05 +39,301 total change +397 rate (per day) page updates 118 11 per day fan updates 1,040 1010 per day total updates 1,158 1111 per day total comments 18,428 182182 per day total likes 392,045 3,8823,882 per day  Facebook Page Stats Brand Facebook Pages Super Rugby Hurricanes March 28, 2015 → July 06, 2015 18
  • 19. fans change 131,664 as of Jul 05 +14,624 total change +148 rate (per day) talking about change 15,949 as of Jul 05 +3,926 total change +40 rate (per day) page updates 340 33 per day fan updates 0 00 per day total updates 340 33 per day total comments 5,975 5959 per day total likes 129,347 1,2811,281 per day fans change 88,374 as of Jul 05 +14,202 total change +143 rate (per day) talking about change 9,633 as of Jul 05 +3,777 total change +38 rate (per day) page updates 495 55 per day fan updates 346 33 per day total updates 841 88 per day total comments 7,577 7575 per day total likes 158,087 1,5651,565 per day Waratahs Brumbies Rugby March 28, 2015 → July 06, 2015 19
  • 20. fans change 472,736 as of Jul 05 +21,863 total change +221 rate (per day) talking about change 21,956 as of Jul 05 +8,380 total change +85 rate (per day) page updates 255 33 per day fan updates 260 33 per day total updates 515 55 per day total comments 12,598 125125 per day total likes 259,382 2,5682,568 per day fans change 145,085 as of Jul 05 +30,906 total change +312 rate (per day) talking about change 53,053 as of Jul 05 +43,115 total change +436 rate (per day) page updates 243 22 per day fan updates 943 99 per day total updates 1,186 1212 per day total comments 17,101 169169 per day total likes 368,130 3,6453,645 per day Qantas Wallabies THE HIGHLANDERS March 28, 2015 → July 06, 2015 20
  • 21. fans change 321,637 as of Jul 05 +22,300 total change +225 rate (per day) talking about change 2,530 as of Jul 05 -21,083 total change -213 rate (per day) page updates 210 22 per day fan updates 503 55 per day total updates 713 77 per day total comments 13,860 137137 per day total likes 315,454 3,1233,123 per day fans change 240,265 as of Jul 05 +21,122 total change +213 rate (per day) talking about change 4,411 as of Jul 05 -8,269 total change -84 rate (per day) page updates 276 33 per day fan updates 534 55 per day total updates 810 88 per day total comments 12,108 120120 per day total likes 254,969 2,5242,524 per day Crusaders Chiefs Rugby March 28, 2015 → July 06, 2015 21
  • 22. fans change 179,528 as of Jul 05 +13,475 total change +136 rate (per day) talking about change 5,364 as of Jul 05 +343 total change +3 rate (per day) page updates 217 22 per day fan updates 424 44 per day total updates 641 66 per day total comments 7,794 7777 per day total likes 151,958 1,5051,505 per day fans change 68,448 as of Jul 05 +6,960 total change +70 rate (per day) talking about change 1,867 as of Jul 05 -730 total change -7 rate (per day) page updates 313 33 per day fan updates 0 00 per day total updates 313 33 per day total comments 4,653 4646 per day total likes 44,121 437437 per day The Blues Western Force March 28, 2015 → July 06, 2015 22
  • 23. fans change 57,631 as of Jul 05 +7,254 total change +73 rate (per day) talking about change 2,705 as of Jul 05 -765 total change -8 rate (per day) page updates 305 33 per day fan updates 212 22 per day total updates 517 55 per day total comments 3,250 3232 per day total likes 59,728 591591 per day fans change 156,024 as of Jul 05 +11,762 total change +119 rate (per day) talking about change 7,671 as of Jul 05 -3,921 total change -40 rate (per day) page updates 524 55 per day fan updates 356 44 per day total updates 880 99 per day total comments 10,116 100100 per day total likes 148,335 1,4691,469 per day Melbourne Rebels Queensland Reds March 28, 2015 → July 06, 2015 23
  • 24. fans change 197,610 as of Jul 05 +7,493 total change +76 rate (per day) talking about change 3,723 as of Jul 05 -1,247 total change -13 rate (per day) page updates 488 55 per day fan updates 0 00 per day total updates 488 55 per day total comments 14,587 144144 per day total likes 101,962 1,0101,010 per day fans change 62,248 as of Jul 05 +3,773 total change +38 rate (per day) talking about change 2,359 as of Jul 05 -1,320 total change -13 rate (per day) page updates 210 22 per day fan updates 534 55 per day total updates 744 77 per day total comments 4,635 4646 per day total likes 32,051 317317 per day Blue Bulls Cheetahs Rugby March 28, 2015 → July 06, 2015 24
  • 25. fans change 47,259 as of Jul 05 +6,381 total change +64 rate (per day) talking about change 2,910 as of Jul 05 -6,589 total change -67 rate (per day) page updates 174 22 per day fan updates 725 77 per day total updates 899 99 per day total comments 7,906 7878 per day total likes 62,100 615615 per day fans change 443,527 as of Jul 05 +5,632 total change +57 rate (per day) talking about change 6,247 as of Jul 05 -9,662 total change -98 rate (per day) page updates 229 22 per day fan updates 0 00 per day total updates 229 22 per day total comments 16,940 168168 per day total likes 115,075 1,1391,139 per day Golden Lions Rugby Union The Sharks March 28, 2015 → July 06, 2015 25
  • 26. fans change 294,881 as of Jul 05 +13,602 total change +137 rate (per day) talking about change 2,682 as of Jul 05 -6,636 total change -67 rate (per day) page updates 447 44 per day fan updates 1,007 1010 per day total updates 1,454 1414 per day total comments 12,162 120120 per day total likes 154,497 1,5301,530 per day Stormers March 28, 2015 → July 06, 2015 26
  • 27. followers change 31,260 as of Jul 06 +2,669 total change +27 rate (per day) channel Tweets 1,143 1111 per day mentions 14,063 139139 per day Retweets 7,059 7070 per day followers change 33,665 as of Jul 06 +2,704 total change +27 rate (per day) channel Tweets 2,161 2121 per day mentions 17,177 170170 per day Retweets 7,552 7575 per day  Twitter Account Stats Brand Twitter Accounts BrumbiesRugby NSWWaratahs March 28, 2015 → July 06, 2015 27
  • 28. followers change 21,610 as of Jul 06 +4,043 total change +40 rate (per day) channel Tweets 140 11 per day mentions 35,081 347347 per day Retweets 20,051 199199 per day followers change 115,149 as of Jul 06 +20,658 total change +207 rate (per day) channel Tweets 1,724 1717 per day mentions 49,776 493493 per day Retweets 35,843 355355 per day Hurricanesrugby SuperRugby March 28, 2015 → July 06, 2015 28
  • 29. followers change 139,965 as of Jul 06 +4,496 total change +45 rate (per day) channel Tweets 682 77 per day mentions 9,940 9898 per day Retweets 7,111 7070 per day followers change 3,104 as of Jul 06 +221 total change +2 rate (per day) channel Tweets 111 11 per day mentions 669 77 per day Retweets 439 44 per day QantasWallabies ARU_Community March 28, 2015 → July 06, 2015 29
  • 30. followers change 27,224 as of Jul 06 +4,745 total change +47 rate (per day) channel Tweets 1,301 1313 per day mentions 33,466 331331 per day Retweets 18,763 186186 per day followers change 58,459 as of Jul 06 +5,796 total change +58 rate (per day) channel Tweets 261 33 per day mentions 11,565 115115 per day Retweets 6,392 6363 per day Highlanders crusadersrugby March 28, 2015 → July 06, 2015 30
  • 31. followers change 49,649 as of Jul 06 +4,740 total change +47 rate (per day) channel Tweets 236 22 per day mentions 11,779 117117 per day Retweets 6,620 6666 per day followers change 41,652 as of Jul 06 +2,588 total change +26 rate (per day) channel Tweets 359 44 per day mentions 10,410 103103 per day Retweets 5,287 5252 per day ChiefsRugby BluesRugbyTeam March 28, 2015 → July 06, 2015 31
  • 32. followers change 19,537 as of Jul 06 +1,115 total change +11 rate (per day) channel Tweets 425 44 per day mentions 4,895 4848 per day Retweets 2,066 2020 per day followers change 46,409 as of Jul 06 +3,274 total change +33 rate (per day) channel Tweets 1,028 1010 per day mentions 8,794 8787 per day Retweets 3,872 3838 per day westernforce Reds_Rugby March 28, 2015 → July 06, 2015 32
  • 33. followers change 22,700 as of Jul 06 +1,526 total change +15 rate (per day) channel Tweets 2,036 2020 per day mentions 9,373 9393 per day Retweets 4,700 4747 per day followers change 69,887 as of Jul 06 +7,372 total change +74 rate (per day) channel Tweets 331 33 per day mentions 12,527 124124 per day Retweets 4,166 4141 per day MelbourneRebels BlueBullsRugby March 28, 2015 → July 06, 2015 33
  • 34. followers change 22,473 as of Jul 06 +1,611 total change +16 rate (per day) channel Tweets 356 44 per day mentions 5,320 5353 per day Retweets 2,130 2121 per day followers change 23,924 as of Jul 06 +2,351 total change +24 rate (per day) channel Tweets 509 55 per day mentions 14,555 144144 per day Retweets 7,629 7676 per day CheetahsRugby LionsRugbyUnion March 28, 2015 → July 06, 2015 34
  • 35. followers change 85,653 as of Jul 06 +8,731 total change +87 rate (per day) channel Tweets 481 55 per day mentions 21,077 209209 per day Retweets 7,898 7878 per day followers change 130,304 as of Jul 06 +15,274 total change +153 rate (per day) channel Tweets 1,092 1111 per day mentions 25,540 253253 per day Retweets 13,417 133133 per day TheSharksZA THESTORMERS March 28, 2015 → July 06, 2015 35
  • 36. channel videos 102 11 per day views 25,304,692 250,542250,542 per day total comments 3,143 3131 per day total favorites 0 00 per day channel videos 160 22 per day views 25,422,786 251,711251,711 per day total comments 3,192 3232 per day total favorites 0 00 per day  YouTube Channel Stats Brand YouTube Channels queenslandreds brumbiesmediacentre March 28, 2015 → July 06, 2015 36
  • 37. channel videos 25 0.20.2 per day views 25,265,998 250,158250,158 per day total comments 3,092 3131 per day total favorites 0 00 per day channel videos 140 11 per day views 25,341,821 250,909250,909 per day total comments 3,144 3131 per day total favorites 0 00 per day tahtv myrugbytv March 28, 2015 → July 06, 2015 37
  • 38. channel videos 11 0.10.1 per day views 25,265,163 250,150250,150 per day total comments 3,106 3131 per day total favorites 0 00 per day channel videos 4 0.00.0 per day views 25,262,186 250,121250,121 per day total comments 3,084 3131 per day total favorites 0 00 per day bluesrugbyteam chiefsnz March 28, 2015 → July 06, 2015 38
  • 39. channel videos 17 0.20.2 per day views 25,302,258 250,517250,517 per day total comments 3,132 3131 per day total favorites 0 00 per day channel videos 6 0.10.1 per day views 25,266,431 250,163250,163 per day total comments 3,095 3131 per day total favorites 0 00 per day crusaderssuperrugby thehighlandersrugby March 28, 2015 → July 06, 2015 39
  • 40. channel videos 7 0.10.1 per day views 25,265,523 250,154250,154 per day total comments 3,088 3131 per day total favorites 0 00 per day channel videos 56 0.60.6 per day views 25,615,898 253,623253,623 per day total comments 3,127 3131 per day total favorites 0 00 per day hurricanesnz westernforcetv March 28, 2015 → July 06, 2015 40
  • 41. channel videos 27 0.30.3 per day views 25,264,729 250,146250,146 per day total comments 3,084 3131 per day total favorites 0 00 per day channel videos 1 0.00.0 per day views 25,261,513 250,114250,114 per day total comments 3,083 3131 per day total favorites 0 00 per day melbournerebels vodacombulls March 28, 2015 → July 06, 2015 41
  • 42. channel videos 2 0.00.0 per day views 25,261,518 250,114250,114 per day total comments 3,084 3131 per day total favorites 0 00 per day channel videos 3 0.00.0 per day views 25,262,219 250,121250,121 per day total comments 3,083 3131 per day total favorites 0 00 per day lions4lifejozi thesharksza March 28, 2015 → July 06, 2015 42
  • 43. channel videos 9 0.10.1 per day views 25,266,689 250,165250,165 per day total comments 3,086 3131 per day total favorites 0 00 per day stormerstv March 28, 2015 → July 06, 2015 43
  • 44.   game-on-mag MATCH REPORT: David Pocock scored his second hat-trick of the #SuperRugby season as the Brumbies overpowered the... http://t.co/ EdMEmwp3Fd Keywords matched: SuperRugby QRU 06/05/2015 1:57 p.m.   Diego Floriano® GALLERY: Jerry Collins' magnificent #SuperRugby and Test career in photos http://t.co/yivgHLZIrq #RIPJC http://t.co/kp5aEHczj9 Keywords matched: SuperRugby QRU 06/05/2015 1:59 p.m.   William MATCH REPORT: Brumbies prevail as David Pocock scores second hat-trick this #SuperRugby season http://t.co/jPUMJLVxlG http://t.co/ liGXyYKLHa Keywords matched: SuperRugby QRU 06/05/2015 1:58 p.m.   ieuanleverr A huge inspiration to us and many more of the rugby community. Jerry Collins, you will be remembered fondly. RIP http://t.co/uGkzzhXfdt Keywords matched: QRU 06/05/2015 1:59 p.m. Flagged Content March 28, 2015 → July 06, 2015 44