An $13 billion engineering company needed to monitor social media for competitive insights but required augmentation for special events and expanding divisions globally. They partnered with Kinship, who initially focused on European brand issues and activism reporting. Kinship then provided monthly social media insights for the company's distributor division worldwide. Kinship also reports on specific technology lines and supports business events. The company has been able to cost-effectively obtain rapid monitoring of special events and long-term social data analysis for business units and technologies through Kinship.

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Case Study: Engineering Company
Background
Client is a $13b multi-national engineering company, specialising in components and systems that facilitate motion and the controlled flow of liquids and gasses. This can typically be seen in large machinery and aircrafts, where oil, fuel and gas flow through tubes and hoses to pumps and hydraulic systems.
Client identified the need to monitor certain aspects of their business on social media channels, in order to gain competitive insights and market intelligence.
Challenge
Client uses in-house social media monitoring, but needed augmentation for special events and also for expanding capabilities into various divisions and technology areas across the world.
In particular, Client was looking for a responsive provider who could act quickly – and more cost-effectively – than some of their current providers.
Strategy
Initially, the KINSHIP service focused on European market activism and brand issues. The service later expanded to global social media analytics for all the Client social sites worldwide.
Having responded to an urgent need for brand protection and activism reporting for Client in France, KINSHIP was then asked to provide monthly social data insights for the Distributor division of Client, a key part of the global Client business model. These insights are provided in the form of a monthly report.
KINSHIP also provides insights and regular reporting on specific lines of Client technologies, along with support of business events such as key conferences and product launches.
Results
Client has been able to cost-effectively obtain rapid monitoring of special events; as well as longer-term social data analysis for specific lines of business and technologies.
Client Testimonial
“The KINSHIP services provide a platform for discussion between executives and decision-makers about the role and benefits of social media monitoring; and how it might be used more widely to support various functions and capabilities.”
Global Social Media Director
Client