Virtual Reality, Artificial Intelligence, Generation Z, Internet of Things, giffar och millennials. Allt detta och lite till snackades det om under SXSW 2016. Här är spaningar från KAN-teamet.
66. The Internet of Caring Things
“The challenge is converting a world built byand for the young into a world
that’s supports and engages population that live 100 years and beyond”*
* Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.
74. Moments that Matter
• On an average day in the US, there are 18 million posts,
comments, likesand sharesabout cooking and baking
• Tuesday and Wednesday have the fewest posts. 52%of the FB
posts about cooking and baking happen on Friday, Saturday
and Sunday
• People are cooks on weekdays, gourmets on weekends
• 83%of the cooking and baking interactions happen on
a mobile device in the US
• Married people interact about cooking and baking than
single people
*Facebook IQ
84. • Etniskt diversifierade
• Könsöverskridande identiteter
• Har online personas
• Flerakarriärsinriktningaroch ett flexibelt synsätt på yrkesval
• Leveri icke-traditionellahushåll
• Stor köpkraft
84
85. Vi pratar om
Gen Z & Millennials
som om de vore kloner
IMAGE CRED: Unsplash.com
98. Sammanfattningsvis
Årets heta ämnen var…
VR: Virtual reality
AI: Artificial Intelligence
Tracking stuff
Marketing to the moments
Gen Z & Millennials
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