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SXSW 2016
De senaste trenderna ifrån
Trender från SXSW 2016
Trender från SXSW 2016
Vanligaste
synen i år
???
6
!!!
2015En tillbakablick
Disruption
Smart data
Digital transformation
9
Upplevelse
i centrum
Millennials
är allas
drömmålgrupp
”Digitalt
är bara
ett medium”
2016 års SXSW bjöd på….
VR: Virtual reality
AI: Artificial Intelligence

Tracking stuff

Marketing to the moments

Gen Z & Millennials
Let’s go!
10
VR: Virtual
Reality
12
IMAGE CRED: http://paleofuture.gizmodo.com/this-is-what-i-see-every-time-you-tell-me-how-cool-ocul-1530587594
13 IMAGE CRED: TheGuardian
14
IMAGE CRED: Samsung
IMAGE CRED: T3.com
?
16
Högupplösta skärmar
IMAGE CRED: SonyMobile
17
IMAGE CRED: Apple
GyroskopAccelerometer
IMAGE CRED: Samsung
Processorerna
Högupplösta skärmar
Accelerometer& Gyroskop
Processor
$
IMAGE CRED: Oculusg
Next big thing.
Immersion VR Presence MR
Mixed reality / Augmented reality
IMAGE CRED: Oculus
Immersion VR
IMAGE CRED: Vrscout.com
IMAGE CRED: Vrscout.comIMAGE CREDPolygon.com
IMAGE CRED: Vrscout.com
IMAGE CREDPolygon.com
IMAGE CRED: Vrscout.com
IMAGE CREDPolygon.com
IMAGE CRED: TheVerge / Microsoft
Presence MR
Presence MR
“the most intuitive access to digital information and direct hand interaction with holograms.”
Swivel
Low-end
Roam
High-end
IMAGE CRED: Vrgeeks.se / Google
IMAGE CRED: HTCVive
Internet of Experiences
IMAGE CRED: blog.harmonicinc.com
First-person
Trender från SXSW 2016
IMAGE CRED: Oculus
Re-directed
touch
Uppfattad ruttVerklig rutt
Re-directed
walking
Trender från SXSW 2016
“Internet of Experiences”
Trender från SXSW 2016
“Virtual reality has the potential
to be the most social platform”
Mark Zuckerberg
Trender från SXSW 2016
Hur är VR applicerbart
på er verksamhet?
NU.
AI: Artificial
Intelligence
46
47
48
49
50
51
52
53
54
55
56
57
58
X + AI
59
“Anything that
can be tracked
will be tracked”
Trender från SXSW 2016
Trender från SXSW 2016
1. Effektivare verksamhet
2. Miljömässiga vinster
3. Disruptiv innovation och
nya affärsmodeller
The Internet of Caring Things
“The challenge is converting a world built byand for the young into a world
that’s supports and engages population that live 100 years and beyond”*
* Laura Carstensen, professor of psychology and director of Stanford Center. Time Magazine February 23 2015.
4. Anpassade tjänster
Privat Transparent
Generell Personaliserad
Vanity trumps privacy
Kreativitet
slår data
“Big data is the new oil”
IMAGE CRED: atlanticsentinel.com
Marketing
to the Moments
Trender från SXSW 2016
Moments that Matter
• On an average day in the US, there are 18 million posts,
comments, likesand sharesabout cooking and baking
• Tuesday and Wednesday have the fewest posts. 52%of the FB
posts about cooking and baking happen on Friday, Saturday
and Sunday
• People are cooks on weekdays, gourmets on weekends
• 83%of the cooking and baking interactions happen on
a mobile device in the US
• Married people interact about cooking and baking than
single people
*Facebook IQ
Be Personal Be Precise Be Persistent
Trender från SXSW 2016
Information Connectivity Sensors
Trender från SXSW 2016
Trender från SXSW 2016
Millennials & Gen Z
IMAGE CRED: Unsplash.com
GEN Z
Men…
Går det ens att prata om dem
som en enda grupp?
83
• Etniskt diversifierade
• Könsöverskridande identiteter
• Har online personas
• Flerakarriärsinriktningaroch ett flexibelt synsätt på yrkesval
• Leveri icke-traditionellahushåll
• Stor köpkraft
84
Vi pratar om
Gen Z & Millennials
som om de vore kloner
IMAGE CRED: Unsplash.com
Trender från SXSW 2016
Mindset
”The power
of the niche”
Syfte
Individualism
Samhörighet
89
#dropthemillennial
IMAGE CRED: Unsplash.com
Defines
me
Fits
me
Tidigare generationerMillennials & Gen Z
”Jag väljer
varumärken och
produkter som stödjer
den jag vill vara!”
The creation of myself
IMAGE CRED: Unsplash.com
Koncentrationsförmåga = noll
Hur påverkar det content?
91
92
Exempel
93
94
95
Uttrycker en känsla
96
Berättar en historia
97
Gärna med en katt
Sammanfattningsvis
Årets heta ämnen var…
VR: Virtual reality
AI: Artificial Intelligence

Tracking stuff

Marketing to the moments

Gen Z & Millennials
98
Just det, vi höll på att
glömma…
99
100

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