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S A L E S
M A N A G E M E N T
S T R A T E G Y Q 4 / Q 1 2 0 1 7
@jsanzvelasco
C U S T O M E R & T E A M
C E N T R I C
Every Customer is Important# 1
# 2
# 3
Every Sales Consultant / Colleague is
Important
BOUNCE RATE Killers
# 4
# 5
TECHNOLOGY Partner
Ecommerce Believer
@jsanzvelasco
O B J E C T I V E S Q 4 - 2 0 1 6
@jsanzvelasco
1 . R E V I E W B Y S A L E S
C O N S U L T A N T 1 T O 1 W I T H C R M
# 1
EVERY PROSPECT BY
SALES CONSULTANT:
STATUS, LAST FOLLOW
UP, NEXT FOLLOW UP
# 2
EVERY
OPPORTUNITIES BY
SALES CONSULTANT,
(STATUS, AMOUNT,
CLOSE DATE, % OF
COMMITMENT, LAST
FOLLOW UP, NEXT
FOLLOW UP)
# 3
EVERY ACCOUNT BY
SALES CONSULTANT:
INVOICES, PAYMENTS,
UPSELLS, POSSIBLE
SUCCES CASE
@jsanzvelasco
2 .   R E V I E W O F S A L E S
R E S O U R C E S A N D M A T E R I A L S
# 1
PPT, WHITE PAPPERS,
SUCCESS CASES, DATA
SHEETS, …
# 2
ROLL PLAYS WITH
SALES MANAGER WITH
PPTS
@jsanzvelasco
3 .   M A K E A N E X E C U T I V E R E P O R T
O F S T A T U S I N C L U D E D
# 1
WHERE WE
ARE…
# 2
NEEDS
# 3
SWOT
@jsanzvelasco
4 . T O B U I L D U P A
C U S T O M I Z E D D A S H B O A R D
F O R S A L E S
# 1
# 2
# 3
KPI for Sales (Work in Group)
Public for everyone involved on Sales
process and management
# 4
Forecast
Pipeline
@jsanzvelasco
5 .   R E D I S I G N O R N O T S A L E S
P R O C E S S A N D M O D E L
# 1
SALES FOR
INDUSTRIES,
GEOGRAPHICAL
AREA, KEY
ACCOUNTS,
IBEX 35…
# 2
CHANNEL
# 3
PARTNERS
@jsanzvelasco
6 .   M A K E A T E A M B U I L D I N G
A C T I V I T E
# 1
CANOEING,
SKYING,
HORSES,
VISIT A
WINERY 
# 2
DRINKS
AFTER
WORK
# 3
LUNCHS 
@jsanzvelasco
O B J E C T I V E S Q 1   - 2 0 1 7
@jsanzvelasco
Close the Year 2016
# 1
# 2
# 3
Performance Appraisal Q4 2016
# 4
# 5
Define Sales objetives (Growth,
Team, Invoicing  Monthly, Quarterly
and Annualy)
Review with MD and Marketing “PR
and Marketing Plann for 2017”
Review prospects, opportunities
and Accounts
@jsanzvelasco
Build up an Incentive Programm# 6
# 7
# 8
Define Team Building  activites
# 9
Sales Team Publishing Schedule and
Subjects Sales, Sales and Sales
Others...
@jsanzvelasco
C O N T A C T
Madrid
jsanz.velasco@gmail.com
skype:jsanzvelasco
M A N Y
T H A N K S
@jsanzvelasco

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Sales Management Strategy Q4 2016 - Q1 2017

  • 1. S A L E S M A N A G E M E N T S T R A T E G Y Q 4 / Q 1 2 0 1 7 @jsanzvelasco
  • 2. C U S T O M E R & T E A M C E N T R I C Every Customer is Important# 1 # 2 # 3 Every Sales Consultant / Colleague is Important BOUNCE RATE Killers # 4 # 5 TECHNOLOGY Partner Ecommerce Believer @jsanzvelasco
  • 3. O B J E C T I V E S Q 4 - 2 0 1 6 @jsanzvelasco
  • 4. 1 . R E V I E W B Y S A L E S C O N S U L T A N T 1 T O 1 W I T H C R M # 1 EVERY PROSPECT BY SALES CONSULTANT: STATUS, LAST FOLLOW UP, NEXT FOLLOW UP # 2 EVERY OPPORTUNITIES BY SALES CONSULTANT, (STATUS, AMOUNT, CLOSE DATE, % OF COMMITMENT, LAST FOLLOW UP, NEXT FOLLOW UP) # 3 EVERY ACCOUNT BY SALES CONSULTANT: INVOICES, PAYMENTS, UPSELLS, POSSIBLE SUCCES CASE @jsanzvelasco
  • 5. 2 .   R E V I E W O F S A L E S R E S O U R C E S A N D M A T E R I A L S # 1 PPT, WHITE PAPPERS, SUCCESS CASES, DATA SHEETS, … # 2 ROLL PLAYS WITH SALES MANAGER WITH PPTS @jsanzvelasco
  • 6. 3 .   M A K E A N E X E C U T I V E R E P O R T O F S T A T U S I N C L U D E D # 1 WHERE WE ARE… # 2 NEEDS # 3 SWOT @jsanzvelasco
  • 7. 4 . T O B U I L D U P A C U S T O M I Z E D D A S H B O A R D F O R S A L E S # 1 # 2 # 3 KPI for Sales (Work in Group) Public for everyone involved on Sales process and management # 4 Forecast Pipeline @jsanzvelasco
  • 8. 5 .   R E D I S I G N O R N O T S A L E S P R O C E S S A N D M O D E L # 1 SALES FOR INDUSTRIES, GEOGRAPHICAL AREA, KEY ACCOUNTS, IBEX 35… # 2 CHANNEL # 3 PARTNERS @jsanzvelasco
  • 9. 6 .   M A K E A T E A M B U I L D I N G A C T I V I T E # 1 CANOEING, SKYING, HORSES, VISIT A WINERY  # 2 DRINKS AFTER WORK # 3 LUNCHS  @jsanzvelasco
  • 10. O B J E C T I V E S Q 1   - 2 0 1 7 @jsanzvelasco
  • 11. Close the Year 2016 # 1 # 2 # 3 Performance Appraisal Q4 2016 # 4 # 5 Define Sales objetives (Growth, Team, Invoicing  Monthly, Quarterly and Annualy) Review with MD and Marketing “PR and Marketing Plann for 2017” Review prospects, opportunities and Accounts @jsanzvelasco
  • 12. Build up an Incentive Programm# 6 # 7 # 8 Define Team Building  activites # 9 Sales Team Publishing Schedule and Subjects Sales, Sales and Sales Others... @jsanzvelasco
  • 13. C O N T A C T Madrid jsanz.velasco@gmail.com skype:jsanzvelasco
  • 14. M A N Y T H A N K S @jsanzvelasco