Four Steps to a Tantalizing 'About' Page: The Perfect Recipe to Build Credibility and Ooze Personality
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About pages are important to help your reader know and trust you. But writing them can feel awkward. You don’t want to sound, you know, snooty. Learn the 4 easy steps to writing an About page that interests your readers and gets them to contact you.
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Four Steps to a Tantalizing 'About' Page: The Perfect Recipe to Build Credibility and Ooze Personality
- 2. What’s so delicious about About pages?
- 3. You can tell your readers how you can help them…
- 5. so you gain their trust…
- 6. …and they want to do business with you.
- 8. …so they like you.
- 9. (Likeability is not just a fluffy concept for hippies.)
- 10. You can tell them what to do next…
- 11. …so they do it.
- 12. How do you do this?
- 13. There are 4 steps…
- 14. Step 1: Tell your readers what’s in it for them.
- 15. How?
- 16. By answering these questions: 1. How do you help your clients? 2. What is your mission? 3. What are your super powers?
- 17. Step 2: Build your credibility.
- 18. How?
- 19. By answering these questions: 1. Have you been through your reader’s problems? 2. What shows your expertise? 3. Do you have quotes or testimonials?
- 20. Add a dash of personality. Step 3:
- 21. How?
- 22. Try these techniques: 1. Share your mission 2. Tell a mini-story about yourself 3. Share your hobbies
- 23. Step 4: Tell them what to do next.
- 24. What should you tell them?
- 25. 1. Call you 2. Download your report 3. Come to your store You can tell them to:
- 26. The 4 ingredients to a savory About page: •What’s in it for your customers? •Credibility •A dash of personality •A clear call-to-action
- 27. Need help writing your About Page?
- 28. Find it awkward to write about yourself?
- 29. Find it awkward to write about yourself? …without sounding like a windbag?
- 30. Learn more about writing delicious About pages: BOOST YOUR CREDIBILITY AND OOZE PERSONALITY FOR WRITING YOUR ‘ABOUT’ PAGE A PROCESS http://www.enchantingmarketing.com/about-us-guide/
- 31. Learn more about writing delicious About pages: BOOST YOUR CREDIBILITY AND OOZE PERSONALITY FOR WRITING YOUR ‘ABOUT’ PAGE A PROCESS http://www.enchantingmarketing.com/about-us-guide/
- 32. Slide Image Source Slide 3 Helping Hand by Tomas Sobek / CC BY Slide 4 Love and Trust by Mike Baird / CC BY Slide 5 Morgan Van Pelt Australian Shepherd Puppy "red merle" by Ted Van Pelt / CC BY Slide 6 Handshake by blu-news.org / CC BY Slide 7 Happy New Year! by Wade / CC BY Slide 8 puppy love by Porsche Brosseau / CC BY Slide 9 Hippy at Phoenix Gay Pride Parade by Kevin Dooley / CC BY Slide 10 Coach Bill Grier and Patrick McCollum by SD Dirk / CC BY Slide 11 Call by Filip Pticek / CC BY Slide 13 where does these footsteps lead to ? by Vinoth Chandar / CC BY Slide 14 Handmade gift wrap by erika g / CC BY Slide 17 150306-D-AF077-067 by Ash Carter / CC BY Slide 20 Somewhere in Tennessee by DewFrame ДьюФрейм / CC BY Slide 23 accomplished (344/365) by Tim Pierce / CC BY Slide 26 25760003 by Marc Cavalier-Smith / CC BY Photo Attributions (Thank you!)
- 33. Now go spiff up your About page!
- 34. Now go spiff up your About page! Stop dilly-dallying - just do it!