This is an introductory presentation for those who are new to the world of social media and online marketing. Doing online marketing well is a lot of work - this is a big picture overview of how online marketing has changed and how all the pieces of the puzzle fit together. For more information or to learn more about JUHLi SELBy please visit: www.juhliselby.com

1. Introduction
to Social
Media &
Online
Marketing

2. f
☆
☆
☆
☆

3. Global Web Index, Q4, 2014

4. Global Web Index, Q4, 2014

5. Canadian social media use…
We Are Social Report www.wearesocial.sg via Global Web Index

6. 



8. Take a strategic
approach

11. Top 5 Internet
Use Motivations

12. We use social
media to…

24. ❶
❷

25. ☆
☆
☆

35. What is content
marketing?

41. ☆
☆
☆
☆
☆
☆

42. Infographics

43. What is “good
content”?

44. Understand
your audience

45. Create a
content plan

46. Learn about search
engine optimization

49. Use relevant
keywords on your site

55. “Decentralized” Content
Marketing

57. Does that mean I don’t
need a website?!?!
☆
☆
☆

59. What does a great
online presence include?



60. What does a great
online presence include?



61. What does a great
online presence include?



62. What does a great
online presence include?




63. What does a great
online presence include?



65. Online
Marketing
Checklist

66. Do-It-
Yourself
Social
Media
Strategy

67. ☆
☆
☆

68. Videos to watch…

69. Books I recommend…