2. A DEFINITION
Logo Design distills your brand’s essence to a single image,
setting you apart from competitors with a single glance. Through
meticulous refinement, we hone in on the essential elements of
your business, resulting in a logo that conveys your brand’s
character clearly and concisely.
3. REVIEW CLIENT
STARTING FROM THE GROUND UP
Step 01 By referring to the Big Idea we established for your brand
and the research used to create it, we are able to garner a better
idea of how to approach the creation of a logo.
SHAREHOLDER
RESEARCH
CLIENT
DISCOVERY FOCUSGROUP
RESEARCH
COMPETITIVE
AUDIT
The Big Idea
4. SET MOOD
AT A GLANCE
Step 02 Deciding what mood the logo should convey is an important
step that should be determined before pen ever touches paper. A potential
customer who sees your logo at a glance should be able to get an idea of
your brand’s personality and tone of voice.
5. Gather Inspection
FINDING SOMETHING SPECIAL
Step 03 Gathering influences is the next step in developing your logo. By researching
a wide array of existing logos, type treatments and other design elements, we begin to
hone in on what will make your logo unique and specific to you.
logo
LOGO
LOGO
LOGO
LOGO
6. Create
Step 04 Now we’re ready to create the actual logo. By using the results of the
previous steps, we’re able to draft various logo options, which we then narrow
down until a design that represents your brand has been completed.
FIRST STAGE Variations FINAL Variation
SECOND STAGE Variations
THIRD STAGE Variations
CASE STUDY | Veenstra’s Garage
7. Finishing Touches
HERE COMES THE FUN PART! / CASE STUDY Flavor 616
Step 05 After submitting the logo to you for critiquing, we make any revisions or last-minute tweaks deemed
necessary in order to complete the design. These finishing touches can make a good logo truly great.
After a conversation with the client,
an idea was devised that produced
this series of handrawn logos to be
used in thier branding
ORIGINAL Logo Submitted
8. Present
CASE STUDY | Premier Jewelers
Step 06 The logo now completed, we will present you
with the final version, ready for use on billboards,
banner ads online or for printing on a t-shirt.
PMS COOL GRAY 11 BACKGROUND / PMS 551 LOGOMARK / WHITE LOGOTYPE
PHOTO BACKGROUND / ALL WHITE LOGO
PMS 551 BACKGROUND / ALL WHITE LOGO
WHITE BACKGROUND / PMS COOL GRAY 11 LOGOTYPE / PMS 551 LOGOMARK
