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Google My Business - What you need to know

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Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.

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Google My Business - What you need to know

  1. 1. •What Google My Business Is •What this change means to you •What you need to do on your end •Updated strategies & techniques for getting ranked in the Map Listing in your Area You’re About To Discover....
  2. 2. What is Google My Business •Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. •Google Places now redirects to Google My Business
  3. 3. What is Google My Business
  4. 4. What’s New •One Stop Shop for updating business information, adding photos, reading / responding to reviews & using Google+ • Integrated information from Insights, Reviews, Google Anaytics & Hangouts
  5. 5. ♦ Login  to  your  Google  My  Business  Listing  at  www.google.com/business o Use  the  Username  /  Password  that  was  used  to  claim  your  initial  Google  Places  or   Google+  Local  Listing o You  will  want  to  request  this  from  your  current  provider  if  they  did  this  for  you.  It’s   your  business  and  Google  is  a  major  marketing  source  for  your  company.  You  need   access  to  this  for  your  own  protection  and  reference. ♦ Do  a  quick  scan  to  see  if  Google  has  any  issues  with  your  listing  (E.G.  Duplicate  Listing,   Listing  Not  Approved,  etc) ♦ If  there  is  a  true  duplicate  listing,  follow  the  process  to  delete  it ♦ On  your  active  business  page,  click  the  “edit”  button  and  review  the  information  to  ensure   everything  is  correct  and  properly  optimized o Name  showing  correctly  and  exactly  (no  extra  keywords  other  than  the  company   name.  E.G.  If  your  company  is  “Bills  Plumbing,  Heating  &  Air”  make  sure  it  does  not   read  “Bills  Plumbing,  Heating  &  Air  San  Francisco  for  example) o Make  sure  it’s  a  local  area  code  phone  number  rather  than  a  toll  free  number o Review  the  categories  to  ensure  the  correct  category(s)  are  selected o Hour  of  operation  set  correctly o Upload  as  many  quality,  authentic  photos  as  possible ♦ Connect  your  external  resources o Google  Analytics o YouTube  Channel ♦ Start  to  focus  on  building  up  your  followers  (real  followers,  don’t  try  to  game  the  system) ♦ Start  to  pust  updates  on  a  consistent  basis  to  your  Google+  listing  via  Google  My  Business ♦ Work  on  developing  references  of  your  company  name,  address  &  phone  number  across  the   web  by  getting  added  to  online  directory  listings  (Top  list  here) ♦ Put  a  system  in  place  for  getting  online  reviews  from  your  real  customers  in  your  TRUE   service  are.  See  our  ultimate  strategy  here. What you need to do
  6. 6. Download your Cheat Sheet www.PlumberSEO.net/Cheat-­‐Sheet
  7. 7. How Do I Get Ranked On The Map?
  8. 8. Optimize For Google Maps HOW DO I GET RANKED ON THE GOOGLE MAP?
  9. 9. Go to www.google.com/Business Optimize Your Google My Business Listing
  10. 10. Optimize Your Google My Business Listing
  11. 11. Optimize Your Google My Business Listing
  12. 12. Update  Your  Company  Name  to  Read  “Company  Name”)  –   E.G.  Don’t  Add  any  keywords  here   Add  your  Website  Address  –  This  will  create  an  important   inbound  link   USE  a  LOCAL  NUMBER  (800#’s  Won’t  Do  The  Trick)   Use  a  Local  Address  (NO  PO  BOX  or  UPS  Store).  Worst   Case  Virtual  Office   Upload  PHOTOS  –  AS  MANY  AS  POSSIBLE  –  Use  personal   Photos  –  Pictures  of  yourself  (the  owner),  Pictures  of   Your  Staff,  Pictures  of  the  Office,  Pictures  of  Your  Trucks,   Your  Equipment,  Your  Logo,  Coupons,  Pictures  of  your   work.  People  Connect  &  Resonate  With  People.   Leverage  that  in  your  Map  Lis:ng   Upload  a  Video  if  you  have  one  (If  you  don’t  –  Get  one   made!)   List  your  hours  of  opera^on  &  services  offered   Optimize Your Google Maps
  13. 13. Optimize Your Google My Business Clean  Up  any  Duplicate  Lis1ngs Once you have Optimized your listing using the best practices referenced above, you want to be sure that you don’t have any duplicate listings listed on Google Maps. We have found that even just one or two duplicate listings can prevent your listing from ranking on page one. In order to identify and merge duplicate listings run a search on Google for “Company Name, City”.
  14. 14. Number  of  Followers   Frequency  of  Posts     Engagement  of  followers   Number  of  Online  Reviews   NEW Ranking Factors?
  15. 15.  Claimed  &  Op^mized  Google   My  Business  Lis^ng      Many  cita^ons  (Web   references  of  Name,  Address   &  Phone  Number)    Online  Reviews   Tried & True Ranking Factors?
  16. 16. Establish your NAP & Citations •  Cita^on  is  a  web  Reference  of  Name  /  Address  /  Phone  Number   •  You  MUST  isolate  the  most  accurate  Name,  Address  &  Phone  Number   •  You  need  to  be  listed  online  on  all  the  major  online  directory  sites
  17. 17. Establish your NAP & Citations Top  Cita1on  Sources:   •  Bing  Local   •  City  Search   •  Yahoo  Local   •  CitySearch   •  Angies  List   •  Judy’s  Book   •  Local.com   •  Merchant  Circle   •  YellowPages.com  /  YP.com   •  DexKnows.com
  18. 18. Get Online Reviews

  19. 19. Get$Reviews–"Reviews"are"a"key"determinant"of"placement"within" the"Map"Lis9ngs."The"number"of"reviews"of"your"local"lis9ng"is"a"key" determinant"in"placement." As"a"prac9ce,"you"need"to"request"reviews"from"your"customers"in" order"to"get"them."A"strategy"that"we"use"takes"a"three"pronged" approach:"" •  Send"an"ini9al"email"to"your"client"database"asking"them"to" write"a"review"of"your"company"on"Google"and"provide"them" with"the"URL"to"your"Google"Places"page." •  Keep"an"open"ear"for"Happy"Customers"and"ask"them"if"they" would"be"willing"to"write"a"review."If"so,"get"their"email"at" that"moment"and"let"them"know"that"you"will"be"sending" them"an"email"with"the"link"to"write"the"review." Get Online Reviews

  20. 20. Get Online Reviews
 Secret  Weapon
  21. 21. Showcase Online Reviews
  22. 22. Google  Maps  Checklist ♦ Login  to  your  Google  My  Business  Listing  at  www.google.com/business o Use  the  Username  /  Password  that  was  used  to  claim  your  initial  Google  Places  or  Google+  Local  Listing o You  will  want  to  request  this  from  your  current  provider  if  they  did  this  for  you.  It’s  your  business  and  Google   is  a  major  marketing  source  for  your  company.  You  need  access  to  this  for  your  own  protection  and  reference. ♦ Do  a  quick  scan  to  see  if  Google  has  any  issues  with  your  listing  (E.G.  Duplicate  Listing,  Listing  Not  Approved,  etc) ♦ If  there  is  a  true  duplicate  listing,  follow  the  process  to  delete  it ♦ On  your  active  business  page,  click  the  “edit”  button  and  review  the  information  to  ensure  everything  is  correct  and   properly  optimized o Name  showing  correctly  and  exactly  (no  extra  keywords  other  than  the  company  name.  E.G.  If  your  company  is   “Bills  Plumbing,  Heating  &  Air”  make  sure  it  does  not  read  “Bills  Plumbing,  Heating  &  Air  San  Francisco  for   example) o Make  sure  it’s  a  local  area  code  phone  number  rather  than  a  toll  free  number o Review  the  categories  to  ensure  the  correct  category(s)  are  selected o Hour  of  operation  set  correctly o Upload  as  many  quality,  authentic  photos  as  possible ♦ Connect  your  external  resources o Google  Analytics o YouTube  Channel ♦ Start  to  focus  on  building  up  your  followers  (real  followers,  don’t  try  to  game  the  system) ♦ Start  to  pust  updates  on  a  consistent  basis  to  your  Google+  listing  via  Google  My  Business ♦ Work  on  developing  references  of  your  company  name,  address  &  phone  number  across  the  web  by  getting  added  to   online  directory  listings  (Top  list  here) ♦ Put  a  system  in  place  for  getting  online  reviews  from  your  real  customers  in  your  TRUE  service  are.  See  our  ultimate   strategy  here.
  23. 23. Download your Cheat Sheet www.PlumberSEO.net/Cheat-­‐Sheet
  24. 24. Optimize For Google Maps
  25. 25. Started  in  1998 Hull Plumbing Case Study
  26. 26. The Result…
  27. 27. The Result… I’ve  been  with  Plumber  SEO  for  just  about  2  years  now  and  can  tell  you  that  it  has  had  a   noticeable  impact  on  the  growth  of  my  business.  Since  getting  started  with  them  my   revenue  has  doubled  from  $450K  to  $1.1M  and  my  staff  has  grown  from  5  guys  to  13   guys.  Prior  to  connecting  with  them  I  had  tried  a  number  of  other  companies  &   approaches.  I  spent  a  lot  of  what  I  call  “stupid  money”  trying  to  find  the  right  company   or  the  right  strategy  with  virtually  nothing  to  show  for  it.  When  Josh  showed  me  their   plan  and  laid  out  exactly  what  they  were  going  to  be  doing  for  me  I  felt  confident  I’d   found  the  right  company  to  partner  with.  They  did  exactly  what  they  said,  the  service   has  been  professional  and  the  results  speak  for  themselves.  I  could  not  be  happier  that  I   secured  an  exclusive  relationship  with  the  Plumber  SEO  team  before  one  of  my   competitors  did.  
  28. 28. Would  you  like  our  help?
  29. 29. Strategy  Session • Develop  your  keyword  list   • Determine  your  current  rankings   • Review  your  conversion  elements   • Assess  links,  citations  &  reviews   • Recommend  your  course  of  action Call  866-­‐610-­‐4647   www.PlumberSEO.net/Apply-­‐Now
  • SabrinaKirby1

    Dec. 16, 2020
  • GroveErasmus

    Aug. 2, 2019
  • RobertaMathias

    Mar. 21, 2017
  • kurtseljeseth

    Jan. 22, 2016

Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.

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