2. What is Social Media Marketing?
“Social media marketing refers to the process of gaining website traffic or
attention through social media sites. Social media marketing programs
usually center on efforts to create content that attracts attention and
encourages readers to share it with their social networks.” -
mashable.com/category/social-media-marketing/
4. Social Media Audit
Identifying what’s working and what
isn’t. The assessment of social media
channels is a good indicator of the
current performance of various social
media initiatives.
5. Social Media
Strategy
A detailed plan defining a series of end
goals an organization seeks to achieve
through performing various social
media campaigns and initiatives.
7. Social Media
Influencer Marketing
Social Media marketing focused to
which businesses work with social
media influencers to promote their
product, service, or overall brand.