UNCO Social media marketing BAMK 478 Spring 2015

1. MEAGAN GARCIA,
AMANDA MEYERS,
JEREMIAH HAYNES,
JOSEPH MONDRAGON
Social Media Marketing:
Pinterest

2. What is Pinterest
• “Pinterest is a place to discover ideas for all your projects and interests, hand-picked
by people like you….a visual bookmarking tool that helps you save and discover
creative ideas.” 1
• Pinterest is a website (and mobile application) that acts as a photo sharing social
network enabling users, called Pinners, to bookmark or “pin” content (pictures, videos,
comments, and links) to their followers,or to themselves, from other Pinners, around
the web, or from Pinterest suggestions.
• When a Pinner shares their own material it becomes “User Content” where it can be
shared and viewed by others, the user retains all rights to their own content, but by
uploading a user agrees to allow others to use license free and give up all royalties
from posts.
• Called an Aspirational Social Network or a Social Network of Intentions because a
large portion of Pinners use it for creative ideas or inspirations on a variety of topics.

3. Overview of Pinterest
— Statistics: Size
— 70 million active Pinners
worldwide
— 47.1 million in the U.S
— 68% Female
— 32% Male
— 42% of women online use
Pinterest with 12% male
— 56% range in age from 26-44
yrs
— Over 5 million pins/day
¡ 80% are repins
Will Pinterest Reach Its
Potential 2015

4. Overview of Pinterest
— Statistics:
Growth
— In 2014, Pinterest was
the fastest growing
network
— Expected to grow to
over 60 million U.S.
users by 2019
pinterest and tumblr
outgrowing facebook social-
media 2014 report

5. Key Terms and Definitions
— Pin: A visual bookmark that allows a user to place
content on their boards or just to view later. Pins can
come from other “pinners” or from around the web using
the Pin It Button.
— Board: Boards are places in which you save your pins. A
board can contain anything and everything that appeals
to the user. They are broken down by category or topic.
— Repin: Similar to a twitter retweet, repins are used to
share content from other users.
Key terms and definitions

6. Key Terms and Definitions cont.
— Like: A like refers to a pin that a user enjoyed but
felt that it was inappropriate to place on their own
board. A like can also be used to show appreciation
of a post from another “Pinner”.
— Pinner: A user of Pinterest.
— Home feed: A collection of pins from people,
interest, and boards that a user follows.

7. Superior Personal Branding on Pinterest:
LOWE’S
Pinterest Lowes

8. Superior Personal Branding on Pinterest:
MARTHA STEWART
Pinterest Martha Stewart

9. Unusual Facts
— The half life of a pin is 3.5 months
— Lighter images are repinned 20 more times
than dark images
— Mothers are 3 times more likely to use
Pinterest
Pinterest Stats

10. Strengths and Weaknesses
— Strengths:
— Reaches a wide variety of
users
— Boards are crafted to suite
individual needs
— The site is user-friendly
— Visually appealing
— You can follow individual
boards without having to
follow that person
— Weaknesses:
— Female oriented website
— High potential for spam
— Most popular pinned items
are: DIY projects, fashion,
beauty and recipes
SWOT Analysis

11. Top 10 Pinterest Tips
— 1) Create a business Pinterest
— 2) Organize your boards
— 3) Use keywords and hashtags on posts
— 4) Capitalize on the seasons
— 5) Use optimal sizing for posts
tips for your business, tips on using pinterest for business, pinterest tips,
tips and tools to grow your business,

12. Top 10 Pinterest Tips
— 6) Host contest using your company product
or brand
— 7) Include the money sign ($) on posts
— 8) Create infographics
— 9) Add a “Hover Pin It Button” to blogs and
websites
— 10) Don’t just pin it, share it!
10 tips skyrocket pinterest sales, 10 pinterest pros best tools tips

13. Engagement Strategies
— Plan your content
¡ Think visuals: eye-catching, what pops
¡ Have a dedicated board, or two, for products
¡ Consider adding texts to some posts (i.e. infographics)
¡ Ask questions
¡ Encourage sharing and commenting via visuals
social media engagement strategy pinterest marketing
pinterest marketing strategy

14. Engagement Strategies
— Search & Like, Pin & Comment
¡ Search using keywords and hashtags
¡ Like pins that you find attractive or care about
¡ Repin to your board
¡ Comment- engage users that you find interesting or
useful
¡ If you’re a business owner, offer discounts or coupons
¡ Thank Pinners for repinning or commenting on your
post
social media engagement strategy pinterest marketing

15. Engagement Strategies
— Pin smarter and piggyback
¡ Having a call-to-action increases clicks by 80%
¡ Add a link to where you want users to go (blog, website etc.)
¡ Maxamize SEO by having keywords and hashtags on posts
¡ Pin between 2-4 P.M. EST and 8 P.M.-1 A.M. EST
¡ Use dominant colors such as red, orange, and brown to
increase repins by 200%
¡ Pay attention to what is trending, piggyback on those trends
(seasons or events)
how to increase your pinterest engagement by 275
how to use pinterest marketing to increase customer engagement
3 tips to increase customer engagement on pinterest

16. Engagement Strategies
— Maximize your findability
— Utilize your about description, include relevant keywords
for your industry or brand and include business location
— Be consistent with other social media accounts
— Share Pinterest on other social media accounts
— Post original content on social media, primarily Google+
using pinterest for your small business,

17. Essential Tools/Apps

18. Essential Tools/Apps
— PinAlerts- Allows you to track repins from your website!
Sends you notifications via email when someone has pinned
directly from your website. It allows you to find out which of
your articles or images on your website are popular on
Pinterest, and are being pinned. Rather than tell you what
content were pinned, it tells you WHO pinned it.
— Pin Groupie- Allows you to search for group boards
more efficiently. You can search by category, description
and number of followers. This tool also gives you a brief
description of the board before clicking on it, and it
allows you to search over 32,000 group boards.

19. Essential Tools/Apps
— Tailwind App- Pinterest’s web analytics tool. This app
lets you identify your most popular pins, discover influential
followers, track the growth of your profile and provides you
with an engagement score. The app ranges from free to $300
depending on how much analysis you want. The basic version
of the app if free while a version that gives you more features
costs $149 (best suited for small businesses, social media
consultants and bloggers). The pro version is $399/month.
— ViralTag- Scheduling tool for Pinterest. Lets you
schedule the time of your pins and re-pins and view basic
analytics. ViralTag recently joined forces with Hootsuite!
Essential pinterest tools power pinterest marketing

20. Essential Tools/Apps
— PicMonkey- Free online image editor that allows you to
create and edit images without having to use Photoshop.
You can resize images, overlay pictures with text and
create collages. It is very easy to use.
— ShareAsImage- Create pictures quotes from any
webpage. ShareAsImage lets you highlight text from
anywhere and easily converts it into and image.
— Pin It extension- The Pinterest browser button
makes it easy to save creative ideas from around the web
—like a recipe from your favorite food blog or a photo
from a travel site.

21. Essential Tools/Apps
— Reachli- Similar to Hootsuite, Reachli is a
multiplatform visual content that allows you to create
and promote content simultaneously from a unified
dashboard. Reachli allows you to connect your Pinterest,
Facebook, Twitter and Tumblr accounts.
— Piqora- This tool is a marketing and analytics dashboard
for Pinterest, Instagram and Tumblr. It permits you to host
and track contests and promotions, manage content,
schedule pins, identify and connect with influential pinners,
and measure engagement.

22. Branding Success Stories on Pinterest
— Nordstrom: Pinterest Nordstrom

23. Branding Success Stories on Pinterest
— Buzzfeed: Pinterest Buzzfeed

24. Branding Success Stories on Pinterest
— Etsy: Pinterest Etsy

25. Branding Success Stories on Pinterest
— Sony: Pinterest sony Electronics

26. Branding Success Stories on Pinterest
— ArchDaily: Pinterest Archdaily

27. Essential Readings
— Six ways businesses should be using Pinterest to drive revenue
Business Pinterest Social Media Revenue
— Pinterest marketing for your business
Pinterest Marketing
— 26 tips for using Pinterest for business
26 Tips for using Pinterest for Business
— Pinterest marketing tips: what you can learn from 20 big brands
20 Big Brands Tips for Pinterest
— How to use Pinterest Analytics to change the way you Pin
How Using Pinterest Analytics Can Change the Way You Pin

28. Pinterest Tutorial
— 101 Beginners Guide How to Easily Navigate
Pinterest

29. Analytics
— Pins from your website
— Repins from your website
— Determine your reach
¡ Daily average number of people seeing your pins
— Visitors and visits to your website
— Most repinned content
— Most clicked content
Pinterest Analytics