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Creating Compelling Content
Creating Compelling Content
Creating Compelling Content
Creating Compelling Content
Creating Compelling Content
1. Add value
2. Be responsive, authentic & open
3. Build trust -- do what you say you’ll do
4. Build relationships & community (online &
in person)
5. Be Professional & Tranparent (work vs.
personal)
6. Be a Safe Risk Taker
Creating Compelling Content
Creating Compelling Content
Review What’s Working
Creating Compelling Content
Tools: Canva
Creating Compelling Content
Using Our Power for Good
Use Instagram Contests for Multiple Objectives
◼Build Relationships
◼Encourage Engagement
◼Create Buzz
◼User-Generated Content
◼Opportunity for Collaboration
◼Reward Fans
◼Because It’s Fun
It’s not about the Winner …
A Snapshot of Dominion GardenFest of Lights via Fans
Tool: PicMonkey
Contests: A Few Ideas
◼ Partner with other nonprofits for prizes, tag them &
cross-promote on social media.
◼ Choose a short & memorable hashtag; vet it.
◼ Make sure you have a “rules” page with a
disclaimer allowing use of images for promotional
purposes.
◼Use onsite signage to promote contest with
Instagram logo & hashtag .
◼Search for relevant photos that might be good
entries & tell them about the contest. Despite all the
signs, and promotion, some don’t know about it.
Creating Compelling Content
Creating Compelling Content
Pinterest
◼Rule No. 1: Add Value
◼Rule No. 2. Drive Traffic (to your own
webpage & to other reputable pages.)
◼Don’t pin any photo without checking it
out.
◼Create new content on your blog (for the
purpose of pinning)
◼Highly visual (photos and infographics)
Pinterest Analytics
Pinterest Analytics
Pinterest Analytics
Creating Compelling Content
Creating Compelling Content
Creating Compelling Content
http://www.shoutmeloud.com/5-reasons-why-readers-unsubscribe-from-blogs-rss-feed.html
Blogs are
alive!
• Use Wordpress
• Link to partners & like-
minded organizations
• Build ambassadors for
your brand
• Support your
Nonprofit’s mission
• Use tagging to help SEO
• Recycle & Cross-post
Content
• Use Categories to make
a microblog
• Allow people to subscribe
via email
• Tell your story
• Create “Pinable” content
that drives traffic to your
website
• Share blog posts on other
social media or recycle
content
• Share your legacy (Acts as
a history of your nonprofit)
• Content re-appears is
reusable (unlike Facebook)
Your Blog
How Do You Create Compelling Content?
◼Write to your Best Friend
◼Tie into Current Events & Hot Topics
◼Image or Infographic Heavy. Light Text.
◼Ask your Readers What They Want to Know
◼Ask your Front-line Staff What Questions They Get
◼Q&A or Take 5 (New staff, Board Members, Volunteers, Etc.)
◼Do a “Top10” Post
*Recapping your best posts
*Featuring the best blogs or posts in your industry
◼Guest Bloggers (Clients, Volunteers, Constituents, Donors)
◼Be an Expert!
◼Recap (Year in Review, Community Kitchen Garden Recap)
◼Tell Your Personal Story
◼Share the <3
Wordpress Stats
1986
Thank You!
Questions?

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Creating Compelling Content

  • 6. 1. Add value 2. Be responsive, authentic & open 3. Build trust -- do what you say you’ll do 4. Build relationships & community (online & in person) 5. Be Professional & Tranparent (work vs. personal) 6. Be a Safe Risk Taker
  • 13. Using Our Power for Good
  • 14. Use Instagram Contests for Multiple Objectives ◼Build Relationships ◼Encourage Engagement ◼Create Buzz ◼User-Generated Content ◼Opportunity for Collaboration ◼Reward Fans ◼Because It’s Fun
  • 15. It’s not about the Winner …
  • 16. A Snapshot of Dominion GardenFest of Lights via Fans Tool: PicMonkey
  • 17. Contests: A Few Ideas ◼ Partner with other nonprofits for prizes, tag them & cross-promote on social media. ◼ Choose a short & memorable hashtag; vet it. ◼ Make sure you have a “rules” page with a disclaimer allowing use of images for promotional purposes. ◼Use onsite signage to promote contest with Instagram logo & hashtag . ◼Search for relevant photos that might be good entries & tell them about the contest. Despite all the signs, and promotion, some don’t know about it.
  • 20. Pinterest ◼Rule No. 1: Add Value ◼Rule No. 2. Drive Traffic (to your own webpage & to other reputable pages.) ◼Don’t pin any photo without checking it out. ◼Create new content on your blog (for the purpose of pinning) ◼Highly visual (photos and infographics)
  • 26. http://www.shoutmeloud.com/5-reasons-why-readers-unsubscribe-from-blogs-rss-feed.html Blogs are alive! • Use Wordpress • Link to partners & like- minded organizations • Build ambassadors for your brand • Support your Nonprofit’s mission • Use tagging to help SEO • Recycle & Cross-post Content • Use Categories to make a microblog
  • 27. • Allow people to subscribe via email • Tell your story • Create “Pinable” content that drives traffic to your website • Share blog posts on other social media or recycle content • Share your legacy (Acts as a history of your nonprofit) • Content re-appears is reusable (unlike Facebook) Your Blog
  • 28. How Do You Create Compelling Content? ◼Write to your Best Friend ◼Tie into Current Events & Hot Topics ◼Image or Infographic Heavy. Light Text. ◼Ask your Readers What They Want to Know ◼Ask your Front-line Staff What Questions They Get ◼Q&A or Take 5 (New staff, Board Members, Volunteers, Etc.) ◼Do a “Top10” Post *Recapping your best posts *Featuring the best blogs or posts in your industry ◼Guest Bloggers (Clients, Volunteers, Constituents, Donors) ◼Be an Expert! ◼Recap (Year in Review, Community Kitchen Garden Recap) ◼Tell Your Personal Story ◼Share the <3