The document discusses the role of content strategy in software development and how it is similar to firefighting. Content strategists are like "pump operators" who ensure the right content gets to the right users. The document outlines the skills and knowledge needed for a content strategy role, including an understanding of software development, information architecture, user experience, and localization. It emphasizes the importance of collaborating with other teams and using data and analytics to continually improve content strategies.
20. Content Strategy defined
The analysis and planning to
develop a repeatable system that
governs the management of
content throughout the entire
content lifecycle.
— Rahel Anne Bailie,
The Language of Content Strategy
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21. Content Strategy defined
We define content strategy as:
getting the right content to the
right user at the right time.
— Kevin P. Nichols,
SapientNitro
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22. Content Strategy defined
Planning for the
creation, delivery, and
governance
of useful, usable content.
— Kristina Halvorson,
Brain Traffic
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23. Content Strategy defined
[Content strategy means you
deliver] the right information, to
the right people, at the right time,
on the right device, in the right
format and language.
— Scott Abel,
The Content Wrangler
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49. User experience
• Move to the beginning of the
software development process.
How?
– Positive relationships with UX team
– Learn (and use) the lingo of UX
– Learn (and use) the tools of UX
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50. User experience
• Move to the beginning of the
software development process.
How?
– Constructive suggestions to user flows
or interactions that could be improved
– Volunteer to write UI text
– Help with user testing
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52. Localization
• Remember that not all of your
users will speak English.
• Advocate for non-English users.
– In content structure
– In interface design
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53. Freebie: Analytics and data
• Get analytics in place and start
quantifying your work.
• Be ready to change once the data
starts coming in.
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54. Freebie: SEO and ASO
• Search engine optimization (SEO)
– You care about your content. Make
sure others can find it.
• App store optimization (ASO)
– ASO is hot like SEO once was. Give
your app a fighting chance in a
tough marketplace.
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