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coffey@grandecom.net 4488 Druid Hills Drive  Frisco, Texas 75034  214.618.5385  John CoffeyAn introduction of professional qualifications
2 Contents Mission statements Career goals Skill inventory Career map Position summary  Dates of employment
3 Mission Statements Professional Mission Statement “To be a part of a team of dynamic individuals in an organization dedicating to making a difference for customers.  To provide my employer with keen market insights that will make a positive impact on the bottom line - thus increasing the value of the company, its employees and its shareholders.” Personal Mission Statement “Be a supportive husband and father.  Help my  family, friends and colleagues achieve their goals.  Be a provider, counselor and confidant.  Be available and honest.  Never settle for less - always reaching for more.”
4 Career Goals Turn passion for communications and technology into a deeply satisfying and rewarding career Coach and manage a team of dynamic and diverse individuals towards a common goal Take total ownership over a product, service, or function and make it a benchmark for all others Do something with measurable results; be able to quantify  my value  Use my superior written and verbal communication skills to promote my company, product, service, or function Become intimately knowledgeable about the consumer and business market
5 Skill Inventory – Self Assessment KEY: CM = Control & Maintain; CI = Control & Improve; B = Breakthrough
6 Depth of Experience
7 Birkman Career Map What is a career map? ,[object Object]
An objective assessment of my interests, behaviors, motivations and needs
Helps me and others understand the “fit” between my strengths and select job environments
Areas of interest:
Career orientation - how I relate to people, processes, functions and different organizational structures
Management styles - how I like to lead, communicate, solve problems, make decisions
Job strengths - how I interact with others, persuade, negotiate
Developed by Birkman International, Inc.
Administered in 2Q03,[object Object]
9 Career Timeline ~ 6 years Sprint ~ 5 years Verizon
10 Work Experience ,[object Object]
Competitive and Market Intelligence
Product design, development, and usability
Sprint
Solutions Development & Management
Market Development Manager
Group Manager - Marketing Communications
Small Business Marketing Manager

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Coffey Linked In 2009

  • 1. coffey@grandecom.net 4488 Druid Hills Drive  Frisco, Texas 75034  214.618.5385 John CoffeyAn introduction of professional qualifications
  • 2. 2 Contents Mission statements Career goals Skill inventory Career map Position summary Dates of employment
  • 3. 3 Mission Statements Professional Mission Statement “To be a part of a team of dynamic individuals in an organization dedicating to making a difference for customers. To provide my employer with keen market insights that will make a positive impact on the bottom line - thus increasing the value of the company, its employees and its shareholders.” Personal Mission Statement “Be a supportive husband and father. Help my family, friends and colleagues achieve their goals. Be a provider, counselor and confidant. Be available and honest. Never settle for less - always reaching for more.”
  • 4. 4 Career Goals Turn passion for communications and technology into a deeply satisfying and rewarding career Coach and manage a team of dynamic and diverse individuals towards a common goal Take total ownership over a product, service, or function and make it a benchmark for all others Do something with measurable results; be able to quantify my value Use my superior written and verbal communication skills to promote my company, product, service, or function Become intimately knowledgeable about the consumer and business market
  • 5. 5 Skill Inventory – Self Assessment KEY: CM = Control & Maintain; CI = Control & Improve; B = Breakthrough
  • 6. 6 Depth of Experience
  • 7.
  • 8. An objective assessment of my interests, behaviors, motivations and needs
  • 9. Helps me and others understand the “fit” between my strengths and select job environments
  • 11. Career orientation - how I relate to people, processes, functions and different organizational structures
  • 12. Management styles - how I like to lead, communicate, solve problems, make decisions
  • 13. Job strengths - how I interact with others, persuade, negotiate
  • 14. Developed by Birkman International, Inc.
  • 15.
  • 16. 9 Career Timeline ~ 6 years Sprint ~ 5 years Verizon
  • 17.
  • 18. Competitive and Market Intelligence
  • 23. Group Manager - Marketing Communications
  • 28. Director of Business Development
  • 30. Director of Marketing Communications
  • 32.
  • 33. Fortune 100 experience grounded in a start-up mentality
  • 34. Experienced in consumer and business markets
  • 35. Proven people and budgetary management expertise
  • 36. Proven ability to generate revenue
  • 37. Oversaw $5.5 million program and generated revenue of $18.6 million
  • 38. Generated revenue of $7.3 million at a cost of $389,000 ($19 earned for every $1 spent) via online marketing
  • 41. Fluent in digital video, photos, music, and social networking technologies Summary
  • 42. 12 Competitive and Market Intelligence Led the incorporation of competitive, market, and segmentation findings into product offerings. Founded the competitive intelligence group; authored all processes and analytical tools Directed numerous projects evaluating over 30 competitors including Apple, Microsoft, AT&T, Sprint, Comcast, Time-Warner, Cablevision, Google, Yahoo!, T-Mobile, and others Matrix-managed international staff in developing competitive reports Created lab through the procurement and installation of competitive technology Fed recommendations into the product design group for implementation
  • 43.
  • 44.
  • 45. 15 Market Development Manager Oversaw marketing programs for Audio Conferencing, Video Conferencing and Web Conferencing product lines. Designed $22.5 million acquisition plan forecasted to produce $2.6 million in conferencing revenues over 8-month period Conceived and implemented $350K sales incentive program impacting 500+ sales associates nationwide Conducted sales force training on new product introductions and feature enhancements Segmented the CSP (Conferencing Service Provider) market, conducted competitive analysis and go to market programs
  • 46.
  • 47. Increased consideration scores for Sprint data products across all target segments – from +12%(low) to +80% (high)
  • 48.
  • 49. Built strategy consensus and leveraged resources across Sprint PCS to make offers more attractive and maximize resources
  • 50.
  • 51. Created Sprint ION launch plan through Central Office demand forecasting
  • 52. Oversaw $3.6 million market research budget to within 1% – input research findings into marketing strategies/positioning
  • 53.
  • 54.
  • 55. Chief liaison to press - served as company spokesperson and led media training effort for all senior executives
  • 56.
  • 57. Directed trade show and tutorial effort through an aggressive 25-show/yr. schedule with a budget of over $1.6 million
  • 58. Re-designed company logo and all collateral
  • 59.
  • 60. Managed Field Trail budget of $70K to beta test interactive television system within project objectives
  • 61. Created functional requirements specifications for operational software – led software engineers to completion
  • 62.