4. OUR ORGANIZATION
Search & Social Group
• 6 Team Members - SSG
• Authorship Organizational Coordination
• Content Strategy Team – ADI
• Technical Services - ADI
• Local Publishers - Papers
• Local Editorial Staff – Papers
• Over 1000 Authors
6. OUR CHALLENGES
• Early Adopters
• Technical Implementation
• Mass Training
• Author Pushback
• Google+ Indifference
• Time and Priorities
7. EARLY ADOPTERS
We love our early adopters !
But they can get caught up in early issues with
products as is the case here.
• Photographers Love Google+
• Reporters not so much
• Email Verification is a problem for us
10. MASS TRAINING
Something we are very familiar with.
• Annual in-person training for each
market
• www.advancessg.com
• Monthly internal newsletters
11. MASS TRAINING
What did we add to training?
• Creating a Google+ account
• Connecting their account to our sites
• Managing their “Contributor to” links
• Using/Optimizing Google+ overall
• The effectiveness of G+ Communities
• Why this all matters
12. AUTHOR PUSHBACK
Why are we adding one more thing for them
to worry about?
• Too many social accounts to manage
• No one is on Google+
• There are better uses of my time
• I don’t have time
Adoption is slow. I’m happy with 20%.
14. NEGATIVE FACTORS
Selling AuthorRank .. It’s already happening
“ … they have connected their web sites to their
Google+ profiles and all of the content they write
appear in the Google search results along with their
photo that shows their Authorship status.”
This might work for a while .. But not for long.
15. AUTHORSHIP OWNERSHIP
When an author leaves the organization what
happens to their authorship?
• We never change by-lines.
• Policy strongly suggests no “Hybrid” account
names such as “JimDuncanTP”
• Authors that have moved on will continue to
build AuthorRank and improve our site too.
• At some point, Authorship/AuthorRank will
become a hiring consideration