Joel Martin Swiftmile interview with Geopath DOOH Advertising Industry

1. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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Ge a h Membe
S ligh : S if mile
A c n e a i n i h J el Ma in, Vice P e iden f DOOH a
S if mile
b Sco Fia che i
(h ://blog.geo a h.o g/inde . h /a ho / co /) / 27. Ma
2021 / Unca ego i ed
(h ://blog.geo a h.o g/inde . h /ca ego / nca ego i ed/) /
0
W ld c llidi g
H did j i S if ile?
Fo me, S if mile i 20 ea of ind e e ience con e ging. I
a ed m ca ee in an o a ion. In college, I ha ened o mee
he in e na ional e o manage fo an I alian bic cle and mo ed
man fac e called Malag i, hich had been in b ine ince
1930. I a ed a an in e n and ad anced o a ole a an im o e ,
GEOPATH MEMBER
SPOTLIGHT: SWIFTMILE
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/05/27/GEOPATH
MEMBER-SPOTLIGHT-
SWIFTMILE/)
GEOPATH ANNOUNCEMENT
RELEASE NOTES 05/17/21
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/05/17/GEOPATH
ANNOUNCEMENT-RELEASE-
NOTES-051721/)
GEOPATH ANNOUNCES
MIDYEAR ANNUAL FORECAST
RELEASE AND CONTINUED
REFINEMENTS TO REACH
AND FREQUENCY
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/04/28/GEOPATH
ANNOUNCES-MIDYEAR-
ANNUAL-FORECAST-RELEASE-
AND-CONTINUED-
REFINEMENTS-TO-REACH-
AND-FREQUENCY/)
TOP OOH SPENDERSBY
DMA: DALLAS FT. WORTH
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/04/23/TOP-
OOH-
RECENT POSTS

2. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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com e ing i h he like of Ve a, he mo iconic mo ed b and in
he o ld. S a ing a Malag i, I ended ending 12 ea in he
o e o and an o a ion ind .
J el Ma i , Vice P e ide f DOOH a S if ile
Ne , I en in o echnolog and ad e i ing, joining a NYC-ba ed,
VC-backed echnolog com an called B igh bo . We hone
cha ging a ion in blic lace like mall , ho el , mo ie hea e ,
heme a k , and adi m . A VP of E e ien ial, I hel ed he
com an i o o an ad-ba ed model, elling e en on o hi
and ing digi al c een o allo c ome o cha ge hei
hone fo f ee. Tha led o e e al in in laced-ba ed
ad e i ing, b I al a ke an e e on ha a ha ening in he
an o a ion ec o .
In 2018, ha c io i led me o hi inno a i e echnolog a
called S if mile. The e e b ilding cha ging a ion fo he
booming mic omobili eld, incl ding he elec ic coo e and
elec ic bike ha e e o ing in ci ie o ld ide. Be een
2017 and 2019, he n mbe of ann al US ha ed mic omobili
SPENDERS%E2%80%AFBY-
DMA-DALLAS-FT-WORTH/)
WORKSPACE CLASSIC TO
BE DECOMMISSIONED
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/04/23/WORKSPA
CLASSIC-TO-BE-
DECOMMISSIONED/)
MAY 2021
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/05/)
APRIL 2021
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/04/)
MARCH 2021
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/03/)
FEBRUARY 2021
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/02/)
JANUARY 2021
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2021/01/)
DECEMBER 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/12/)
NOVEMBER 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/11/)
OCTOBER 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/10/)
SEPTEMBER 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/09/)
ARCHIVES

3. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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i inc ea ed b mo e han 100 million, f om 35 million o o e
136 million, d i en la gel b an e lo ion in dockle o ion . I
eached o o Colin Roche, a S if mile co-fo nde and i CEO,
and e hi i off. I ho gh he had he mo ama ing i ion fo he
g o ing inf a c e need of mic omobili .
D ing o hone call i h Colin, I old him: I lo e o ol ion,
b o e mi ing a ke com onen : digi al ad e i ing. Colin aid
he had been hinking abo he ame hing and in i ed me o come
i i hei boo h a he Mic omobili Ame ica mmi in
Jan a 2019. I me a e a iona e o ng eam ha incl ded a
fo me NFL a e back, a leading elec onic de igne , and a
fo me Califo nia ma o . I a be ond im e ed and immedia el
igned on a an ad i o . I en m a e ime hel ing S if mile
b ing he OOH com onen o life o e he ne ea .
A ea la e , I had j joined S if mile f ll ime o head he DOOH
di i ion hen he andemic hi . We had j cha ed o icke
o e hibi a SXSW hen e e hing a ed o h do n. B
b ine didn lo do n he a I e ec ed i o ddenl he
hone a ed inging a ci ie and en e no iced an inc ea e in e-
bike and e- coo e ide hi a eo le looked fo ociall -di anced
a o mo e. The momen m ha a ed in he ha ed ma ke
had ca ied o e o e onall -o ned LEV , i h man fac e
ggling o kee i h booming ide demand.
I f a c e? Check. Me ic Back i U ? D ble-check
I en f om an end-of- he- o ld momen o S if mile being in a
e fec o i ion o hel ci ie and comme cial a ne emb ace
ne mean of a el. O e he a ea e e e anded he eam,
AUGUST 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/08/)
JULY 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/07/)
JUNE 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/06/)
MAY 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/05/)
APRIL 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/04/)
MARCH 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/03/)
FEBRUARY 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/02/)
JANUARY 2020
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2020/01/)
DECEMBER 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/12/)
NOVEMBER 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/11/)
OCTOBER 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/10/)
SEPTEMBER 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/09/)
AUGUST 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/08/)
JULY 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/07/)

4. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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g o n o blic cha ging de lo men o 250+ h b , and a e
h illed o no be membe of Geo a h.
Geo a h i e emel al able o S if mile; hen I m alking o
ci ie and choo ing loca ion o de lo h b , e can ee ha
im e ion e can e ec each mon h b elec ing one co ne
e ano he . When o e lain ha o ci o cial ho don
come f om an ad e i ing backg o nd, he ge i . The can ee he
al e of he co ne and ha e l he can e ec . Tha b ing
ee f ni e o an en i el ne le el.
Thi i an ind ha h i e on da a. We ha e he abili o
gene a e anon mi ed came a anal ic fo he n mbe of ehicle
d i ing b , im e ion , age, gende , and mo e. We can e o
H b a mo e han j mic omobili inf a c e, b a a
com onen of he Sma Ci ha bene all ci i en , like b
o iding f ee blic Wi nea o a ion . Ve i on ha been one of
o bigge o e and in e o , and b embedding ignal
e ea e in o a ion e can hel hem boo hei 5G Ul a-
Wideband e ice.
JUNE 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/06/)
MAY 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/05/)
APRIL 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/04/)
MARCH 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/03/)
FEBRUARY 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/02/)
JANUARY 2019
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2019/01/)
DECEMBER 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/12/)
NOVEMBER 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/11/)
OCTOBER 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/10/)
AUGUST 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/08/)
JULY 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/07/)
JUNE 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/06/)
MAY 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/05/)
APRIL 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/04/)

5. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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We al o e o i da a o he ci an o a ion o cial o a i
i h inf a c e lanning and ainabili effo . B offe ing a
blic cha ging o en o an one i h an e- coo e o an e-bike, e
hel ad ance an o e i and e and bene be ond ha ed
mic omobili o e a o .
The be e f ic bili
S if mile i hel ing mee hif ing a el efe ence and
deca boni e ban an o a ion. E en a e an i ion o of he
andemic, he e a e ill going o be eo le ho on an o ide
in he back of ide- ha e ehicle , on he ain o on he b he ll
be j m ing on an e-bike o e- coo e . We need o adj o ee
and en e o mee he e changing mobili habi .
S if mile i mee ing ha inf a c e need. We e like a bike ha e
a ion, b e o all ligh elec ic ehicle , ha ed and
e onall -o ned e-bike , e- coo e , e-mo ed , and e en
e onal deli e d one . O digi al c een hel ci ie a fo hi
im o an inf a c e, and he can di la blic e ice
anno ncemen , d namic con en , and e en ambe ale in eal-
ime.
S if mile doe n j hel e onal an o ; o a ion hel
o e la -mile ame-da deli e ie f om local ho . We hel
e a an deli e food fa e and mo e e cien l i ho he
need fo a ca . And b hel ing do n- i e an o , e e c ing
do n he CO2 emi ion f om ca i and he g o ing n mbe of
MARCH 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/03/)
FEBRUARY 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/02/)
JANUARY 2018
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2018/01/)
DECEMBER 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/12/)
NOVEMBER 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/11/)
OCTOBER 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/10/)
AUGUST 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/08/)
JULY 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/07/)
JUNE 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/06/)
MAY 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/05/)
MARCH 2017
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2017/03/)
DECEMBER 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/12/)
NOVEMBER 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/11/)
OCTOBER 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/10/)

6. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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deli e ie all enabled b OOH ad e i ing. If en e an o
com e e i h Ama on, he need o hink abo he ca abili ie
ha he e ne o k of c een can b ing.
E e e l i g a egie
D e o Co id, LEV inf a c e and OOH ad e i ing no ha a
mo e im o an ole han e e in he highl changing land ca e of
e a an . The en i e ind i i o ing o c b- ide ick and
e cien la -mile deli e ie . Thi ha gi en an ad an age o food
deli e a ne hi ha a e emb acing echnolog . S if mile can
hel each ma a dience a idl and con i en l h o gho he
da in n ed a king ace hich no become highl -effec i e
OOH in e ac i e billboa d .
O cha ging a ion a e highl -c omi able, ideal fo b and
engagemen , and ickl become a mee ing o fo ne
demog a hic ha a e emb acing mic omobili a e e da
an o a ion ol ion . O e ea ch ho ha Mic omobili
a ac he ha d- o- each 18 25- ea -old c o d and he highl
mobile 25-35 ea l ech ado e , coho ha Mobile Ma ke ing
and Ad Agenc e e a e con an l ggling o engage i h.
Ad e i e can achie e ha h o gh o digi al c een j a
he can hel inc ea e foo a c and enhance loca ion ale ia
Poin of P cha e engagemen .
SEPTEMBER 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/09/)
AUGUST 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/08/)
JULY 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/07/)
JUNE 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/06/)
APRIL 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/04/)
MARCH 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/03/)
FEBRUARY 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/02/)
JANUARY 2016
(HTTP://BLOG.GEOPATH.ORG/INDEX.PHP/2016/01/)

7. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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S if mile al o c ea e job . In he o - andemic o ld SMB a e
mo e im o an han e e . O S if mile a ion a e ba icall f ee
ga fo deli e and gig o ke . Fo local la -mile deli e ie , do
o kee mo e in o ocke i h an eBike o an SUV? Mo mall
b ine o ne can affo d o hi e omeone and gi e hem an
eBike, b a ca and ga ice go , he canno ain he
i ing co of a omobile fo deli e ie .
Mi c ce i ab OOH
The bigge mi conce ion i he di c l of managing a global
ne o k. The backbone of DOOH ha e ol ioni ed he amo n of
ime i ake o manage a em. We ha e b il a fan a ic
coali ion of ind lie . S if mile i in eg a ed i h he be -
in-cla clo d-ba ed digi al ignage of a e B oad ign. We a e
al o f ll in eg a ed i h Reach, hei S l -Side Pla fo m. Thi
allo all he Demand-Side a ne in he ind (incl ding he
B oad ign DSP) o b lo /ad on o c een . I eall minimi e
he amo n of effo needed and hel manage he ne o k

8. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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mo e e cien l i h a f ll ech ack fo lanning, di co e ,
e a ge ing, o imi igge ing, and a ib ion ool , o iding
b e i h a ni e og amma ic DOOH ale la fo m.
The in eg a ion i h o he leading la fo m ch a Place
E change and Ve i on Media ha al o been inc edibl ea
com a ed o ho di c l hi migh ha e been o o h ee ea
ago.
The f e f S if ile
Thi i b fa one of he mo e ci ing com anie I ha e e e been
in ol ed i h. We a e ha d a o k on hel ing e he global
anda d fo cha ging. O Chief Technolog O ce and co-
fo nde Kei h Mo a ick a ecen l a oin ed he ina g al chai
of he SAE Mic omobili Ba e S anda d Commi ee o hel
anda di e ho coo e , e-bike , e-mo ed , mobili coo e ,
and e en e onal deli e d one cha ge.
We j on a m l i ea ag eemen in a o -10 US me o oli an
egion, o be anno nced oon i ill incl de a ide ead
do n o n ne o k of cha ging a ion , la nching b Q3 2021. We
ha e anno ncemen coming o i h ome of he la ge gho
ki chen, gho con enience, and a king com anie on he ma ke .
We a e al o o king i h a majo m l ina ional ene g com an o
de lo di ec l a ga a ion . Thi i a game-change in he en e
ha e en i ho nali ed ba e and cha ging anda d , e e
b il o Mobili H b o be in e o e able i h mo of he
mic omobili ehicle . No , he e becoming a of ga a ion

9. 5/27/2021 Geopa h Membe Spo ligh : S if mile Geopa h Blog
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hem el e , o iding clean, of en ene able o e o LEV . I al o
allo o be an addi ional POS di la and OOH oin a o
a oach he ga a ion of he f e.
The a ion a e he l ima e con e gence of ad e i ing fo a eal
e e da need. O a ion o ide a blic good ia blic e ice
anno ncemen , Ambe ale , a c info ma ion ia o
T an i Sc een in eg a ion, and a be -in-cla digi al billboa d
em fo media b e .
S if mile i a he fo ef on of ne -gene a ion DOOH Sma Ci
echnolog . We a e e emel e ci ed abo being an ac i e
membe of he OOH comm ni and look fo a d o o king i h
man of he a ne e ha e me in he a ea .