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@j0chy_
jochy-reyes   
Medici Effect: IDEO Mash-up Workshop j0chy_
MEDICI
EFFECTIDEO MASHUP
WORKSHOP
Medici Effect: IDEO Mash-up Workshop j0chy_
But first, why? learn how to run this
ideation process to get
richer ideas & involve
other members of the team
stretch our brains
have fun
Medici Effect: IDEO Mash-up Workshop j0chy_
Regole della Casa
(House Rules)
1. How - Might - We Mindset
2. Yes and ... (a.k.a improv
Thinking, a.k.a lego thinking)
3. Embrace the uncertainty
4. Keep an open mind
Medici Effect: IDEO Mash-up Workshop j0chy_
Warm-up Activity:
"Fat Chance"
Seemingly impossible challenge
Limited time/closing window
Sharpies and stickies
Medici Effect: IDEO Mash-up Workshop j0chy_
Medici Effect: IDEO Mash-up Workshop j0chy_
Warm-up Activity:
"Fat Chance" - 2 minutes
Individually, list down ideas
to answer the challenge.
Remember, there are no
ideas too absurd!
Challenge: How might we
convert the entire state of
NSW to Peter Dutton fans in
the next 24 hours? Challenge
accepted!
Medici Effect: IDEO Mash-up Workshop j0chy_
So, you want
to mash-up?
Medici Effect: IDEO Mash-up Workshop j0chy_
ye old
familiar
idea
ye old
familiar
idea
 new
 idea! 
Medici Effect: IDEO Mash-up Workshop j0chy_
Bringing 2 unexpected
things together to
create new ideas that
push past beyond the
obvious.
"When you step into an
intersection of fields, disciplines,
or cultures, you can combine
existing concepts into a large
number of extraordinary ideas."
Medici Effect: IDEO Mash-up Workshop j0chy_
Medici Effect: IDEO Mash-up Workshop j0chy_
"We create positive impact
through design."
Medici Effect: IDEO Mash-up Workshop j0chy_
Challenge: How might we learn &
understand blockchain technology
in a fun & interesting way?
Medici Effect: IDEO Mash-up Workshop j0chy_
Challenge: How might we learn &
understand blockchain technology
in a fun & interesting way?
Medici Effect: IDEO Mash-up Workshop j0chy_
Result: CryptoCats - http://cryptocats.thetwentysix.io/
Medici Effect: IDEO Mash-up Workshop j0chy_
Medici Effect: IDEO Mash-up Workshop j0chy_
Challenge: How might
we build the biggest
office building in
Zimbabwe minus the
expensive air
conditioning?
Medici Effect: IDEO Mash-up Workshop j0chy_
Result: Bio mimicry - design
innovation through
Architecture & Ecology 
Medici Effect: IDEO Mash-up Workshop j0chy_
Eastgate Centre
by Mike Pearce
in Harare, Zimbabwe
Medici Effect: IDEO Mash-up Workshop j0chy_
City Council House 2,
Melbourne
Medici Effect: IDEO Mash-up Workshop j0chy_
MASH-UP
METHOD
1.Frame
2.Narrow
3.Generate
4.Mash-up
Medici Effect: IDEO Mash-up Workshop j0chy_
  MASH-UP METHOD: THE ENERGY SAVING BUILDING CHALLENGE
1.FRAME
HOW MIGHT WE BUILD A HIGH CAPACITY BUILDING THAT DOES NOT CONSUME A LOT OF
ENERGY FOR COOLING?
2.NARROW
2A BUILDING ARCHITECTURE                       2B ECOLOGY
3.GENERATE
3A                                                        3B
ART DECO                                                 SPIDER WEB
MODERN BUILDING TECHNIQUES                 NEST BUILDING
BUILDING MATERIALS                                TERMITES, TERMITE MOUNDS
4.MASH-UP IDEAS
MODERN BUILDING TECHNIQUES + TERMITES = EASTGATE BUILDING
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
1.FRAME 
Articulate the challenge as
a How Might We statement
"How might we level-up
Agile in Sydney?"
Agile in Sydney
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
2.NARROW
Pick two broad, unrelated
categories.
Think outside your
industry.
Agile in Sydney
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
3.GENERATE (2 minutes)
3A Ideas for Category A
For 3 minutes, write as many
elements, experiences you can
think of for Category A.
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
3.GENERATE (2 minutes)
3B Ideas for Category B
Write as many elements,
experiences you can think of
for Category B.
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
By now, you will
have something
like this,
Agile in Sydney
Agile in Sydney
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
4.Mash-up
4A Mash-up Ideas - Individual Ideation
(2 Minutes)
Individually, combine & mash-up items from
the two lists to ideate as many new
products, services or experiences as you
can. 
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
4.Mash-up
4A Mash-up Ideas - Group Ideation
(2 Minutes)
Stick your ideas on sheet 4A,
discuss, build on top of your team's
existing ideas if you can, pick your
favourites.
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Method:
4.Mash-up
4B Mash-up Sketches & Tagline
(5 minutes)
As a team, pick your favourite idea
and capture a sketch, a title or a
tagline for it. 
Medici Effect: IDEO Mash-up Workshop j0chy_
Mash-up Tips
1. TRIPLE MASH-UP 
2. DIGITAL MASH-UP
3. MASH-UP FACE-OFF 
Check out the digital worksheet on
https://www.slideshare.net/JochyReyes
Medici Effect: IDEO Mash-up Workshop j0chy_
Grazie!
Go forth and mash-up!
My job here
is done
Medici Effect: IDEO Mash-up Workshop j0chy_

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Medici Effect, the IDEO Mashup Creative Ideation technique - LASTCONF Sydney 2018

  • 1.
  • 3. @j0chy_ jochy-reyes    Medici Effect: IDEO Mash-up Workshop j0chy_
  • 5. But first, why? learn how to run this ideation process to get richer ideas & involve other members of the team stretch our brains have fun Medici Effect: IDEO Mash-up Workshop j0chy_
  • 6. Regole della Casa (House Rules) 1. How - Might - We Mindset 2. Yes and ... (a.k.a improv Thinking, a.k.a lego thinking) 3. Embrace the uncertainty 4. Keep an open mind Medici Effect: IDEO Mash-up Workshop j0chy_
  • 7. Warm-up Activity: "Fat Chance" Seemingly impossible challenge Limited time/closing window Sharpies and stickies Medici Effect: IDEO Mash-up Workshop j0chy_
  • 8. Medici Effect: IDEO Mash-up Workshop j0chy_ Warm-up Activity: "Fat Chance" - 2 minutes Individually, list down ideas to answer the challenge. Remember, there are no ideas too absurd! Challenge: How might we convert the entire state of NSW to Peter Dutton fans in the next 24 hours? Challenge accepted!
  • 9. Medici Effect: IDEO Mash-up Workshop j0chy_ So, you want to mash-up?
  • 10. Medici Effect: IDEO Mash-up Workshop j0chy_ ye old familiar idea ye old familiar idea  new  idea! 
  • 11. Medici Effect: IDEO Mash-up Workshop j0chy_ Bringing 2 unexpected things together to create new ideas that push past beyond the obvious.
  • 12. "When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary ideas." Medici Effect: IDEO Mash-up Workshop j0chy_
  • 13. Medici Effect: IDEO Mash-up Workshop j0chy_ "We create positive impact through design."
  • 14. Medici Effect: IDEO Mash-up Workshop j0chy_ Challenge: How might we learn & understand blockchain technology in a fun & interesting way?
  • 15. Medici Effect: IDEO Mash-up Workshop j0chy_ Challenge: How might we learn & understand blockchain technology in a fun & interesting way?
  • 16. Medici Effect: IDEO Mash-up Workshop j0chy_ Result: CryptoCats - http://cryptocats.thetwentysix.io/
  • 17. Medici Effect: IDEO Mash-up Workshop j0chy_
  • 18. Medici Effect: IDEO Mash-up Workshop j0chy_ Challenge: How might we build the biggest office building in Zimbabwe minus the expensive air conditioning?
  • 19. Medici Effect: IDEO Mash-up Workshop j0chy_ Result: Bio mimicry - design innovation through Architecture & Ecology 
  • 20. Medici Effect: IDEO Mash-up Workshop j0chy_ Eastgate Centre by Mike Pearce in Harare, Zimbabwe
  • 21. Medici Effect: IDEO Mash-up Workshop j0chy_ City Council House 2, Melbourne
  • 22. Medici Effect: IDEO Mash-up Workshop j0chy_ MASH-UP METHOD 1.Frame 2.Narrow 3.Generate 4.Mash-up
  • 23. Medici Effect: IDEO Mash-up Workshop j0chy_   MASH-UP METHOD: THE ENERGY SAVING BUILDING CHALLENGE 1.FRAME HOW MIGHT WE BUILD A HIGH CAPACITY BUILDING THAT DOES NOT CONSUME A LOT OF ENERGY FOR COOLING? 2.NARROW 2A BUILDING ARCHITECTURE                       2B ECOLOGY 3.GENERATE 3A                                                        3B ART DECO                                                 SPIDER WEB MODERN BUILDING TECHNIQUES                 NEST BUILDING BUILDING MATERIALS                                TERMITES, TERMITE MOUNDS 4.MASH-UP IDEAS MODERN BUILDING TECHNIQUES + TERMITES = EASTGATE BUILDING
  • 24. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 1.FRAME  Articulate the challenge as a How Might We statement "How might we level-up Agile in Sydney?" Agile in Sydney
  • 25. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 2.NARROW Pick two broad, unrelated categories. Think outside your industry. Agile in Sydney
  • 26. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 3.GENERATE (2 minutes) 3A Ideas for Category A For 3 minutes, write as many elements, experiences you can think of for Category A.
  • 27. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 3.GENERATE (2 minutes) 3B Ideas for Category B Write as many elements, experiences you can think of for Category B.
  • 28. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: By now, you will have something like this, Agile in Sydney Agile in Sydney
  • 29. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 4.Mash-up 4A Mash-up Ideas - Individual Ideation (2 Minutes) Individually, combine & mash-up items from the two lists to ideate as many new products, services or experiences as you can. 
  • 30. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 4.Mash-up 4A Mash-up Ideas - Group Ideation (2 Minutes) Stick your ideas on sheet 4A, discuss, build on top of your team's existing ideas if you can, pick your favourites.
  • 31. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 4.Mash-up 4B Mash-up Sketches & Tagline (5 minutes) As a team, pick your favourite idea and capture a sketch, a title or a tagline for it. 
  • 32. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Tips 1. TRIPLE MASH-UP  2. DIGITAL MASH-UP 3. MASH-UP FACE-OFF  Check out the digital worksheet on https://www.slideshare.net/JochyReyes
  • 33. Medici Effect: IDEO Mash-up Workshop j0chy_ Grazie! Go forth and mash-up! My job here is done
  • 34. Medici Effect: IDEO Mash-up Workshop j0chy_