HubSpot's 5th annual INBOUND marketing conference brought global marketing experts together to teach 19,000 attendees the keys to tomorrow's Marketing.

1. Learn About the Future of Marketing at INBOUND 2016 by Jim MacLeod

2. We are more in control of our lives than the media tells us we are.
Gary Vaynerchuk
@GaryVee

3. We have to take ownership of our history.
Ta-Nehisi Coates
@tanehisicoats

4. Upcycling: take something old and create something (content) more valuable
Salma Jafri
@Salmajafri

5. When it comes to global content, tell stories that resonate with that culture.
Rebecca Leib
@lieblink

6. It’s your reputation on the line. Hiring the right freelancers protects that.
Mikaela Tierney
@mikaelatierney

7. Customers want a self-service experience with your company.
Brian Halligan
@bhalligan

8. We build bots for the same reason we build websites, because customers have
questions.
Dharmesh Shah
@dharmesh

9. Think of your website more like an app and less like a brochure.
Jessica Meher
@jessicameher

10. Story gives us soul, makes us believe, and let’s us talk.
JP Kuehlwein
@jpkuehlwein

11. The best way to build and keep an audience: build a community
Amy Vernon
@AmyVernon

12. The key to success is finding ways to leverage those limitations in ways that
nobody else can.
Brian Fanzo
@iSocialFanz

13. The primary reason people use social media is to showcase their own identity.
Shama Hyder
@Shama

14. When you remember the past it’s to pre-experience the future.
Dr. Carmen Simon
@areyoumemorable

15. The future of search is a predictive assistant.
Michael King
@iPullRank

16. Vocal Search will be the primary mode of search moving forward.
Michael King
@iPullRank

17. Marketing, as a business, is impatient.
Ann Handley
@AnnHandley

18. People may stop listening to advice, but everyone leans in for a good story.
Doug Landis
@DougLandis