The Email Design Conference is the premiere event for email designers and developers.

1. #TEDC15
Key Takeaways from
@JimMacLeod
THE
2015
EMAIL DESIGN
CONFERENCE
22

2. #TEDC15
“Emails aren’t
websites, but email
design is web design.
FABIO CARNEIRO
MailChimp | @flcarneiro

3. #TEDC15
“Every year is the
“year of mobile” in
email design.
MIKE RAGAN
ActionRocket | @mike_ragan

4. #TEDC15
Be VIOLENT and
ORIGINAL in your
emails.
DAN DENNEY
Code School | @dandenney
“

5. #TEDC15
“Scrolling behavior
on mobile is
natural.
JUSTINE JORDAN
Litmus | @meladorri

6. #TEDC15
“If you get it right on
mobile, it will look
great everywhere
else.
CINDY WHITE
Plow and Hearth

7. #TEDC15
“Label your classes
clearly. Keep your
code clean.
FAITH ALBERS
Whereoware | @FaithAlbers

8. #TEDC15
“Don’t code like it’s
1999.
BRIAN GRAVES
DEG | @briangraves
Photo by @krieger33

9. #TEDC15
“Step behind the
click. Who is the
human behind
the click.
VICKY GE
Amazon | @vickymakesstuff

10. #TEDC15
“Email is a part of
your software, treat
it as such.
ALEX MOHR
sendwithus | @alexophile

11. #TEDC15
“A growth mindset
means empathy
for clients.
KRISTINA HUFFMAN
Salesforce | @krudz

12. #TEDC15
“No such thing as
pixel-perfect design
in email.
FABIO CARNEIRO
MailChimp | @flcarneiro

13. #TEDC15
Clicks are
important to track,
but an email that
isn’t opened
doesn’t matter.
MATT LAUDATO
Constant Contact | @MattOnData
“

14. #TEDC15
“BSI: Big Sexy
Images
are great.
MIKE NELSON
Really Good Emails | @mevlow

15. #TEDC15
Transaction emails
reduce anxiety!
TOM BUCHOK
CARL SEDNAOUI
MailCharts
@tbuchok @CarlSednaoui
“

16. #TEDC15
“We need to treat emails
as what they are:
individual issues of a
single publication.
RYAN MERRILL
Food52 | @procload

17. #TEDC15
“Have an elevator
pitch for yourself.
ANALISA CAPOTE
Gulfstream | @analisacapote

18. #TEDC15
“
SHAIMOOM NEWAZ
ExakTime | @shaimoomn
Create curiosity
through emotion.

19. #TEDC15
The power of
segmentation:
It improves your email
performance: 13% higher
opens, 52% more clicks,
-28% unsubscribe rates,
JENN RHEE
Udemy | @juniorhee
“

20. #TEDC15
“Interactive emails
need to remain
goal-driven.
BRIAN GRAVES
DEG | @briangraves

21. #TEDC15
“The lines between
email and web are
blurring; invest
time in both.
TED GOAS
Canfield Scientific | @tedgoas

22. #TEDC15
“Be willing to scrap it
all and start again if
it doesn’t work out.
MARK ROBBINS
RebelMail | @M_J_Robbins

23. #TEDC15
“Outlook and Gmail
aren’t changing anytime
soon. We have to adapt
to them.
FABIO CARNEIRO
MailChimp | @flcarneiro

24. #TEDC15
Key Takeaways from
@JimMacLeod
THE
2015
EMAIL DESIGN
CONFERENCE
Thank you to Litmus for
putting on this great event.