This chart will help you do the math. First, determine your annual revenue target and divide it by your average sale, in order to discover the number of wins you need. The work from the bottom up to learn how many top-of-the-funnel leads you need. The number of top-of-the-funnel leads that you need to generate may surprise you. But if you know that target number, then you can focus on getting the leads you need and not have to wonder if it's enough. But, without a lead generation agency you can't achieve the goal of your targeted sales or leads. So, you will need a marketing lead generation agency and with the help of KeepUpTheWork you can easily find the right lead generation agency for your business.