SlideShare ist ein Scribd-Unternehmen logo
1 von 18
A
WONDERFUL
  WORLD

Are social media leading to
   a better world?
1st: An experiment
People follow the one they like.

People live peacefully together.


                              People listen when someone is talking.




         A REAL NEW WORLD
         SEEMS TO BE BORN
Brands and businesses
 understood the importance of it.




From people to brands, everybody try to contribute
              to a peaceful world.
REALLY?
IT’S NOT only
  the SOCIAL
MEDIA AS I SEE
IT IN MY DAILY
     LIFE.

And I am sure you don’t
 see it that way too.
My social media is
                            more “trash”




                                  Your boss is following you!
                          But you forgot it with your 500+ friends.*
*www.culture-buzz.com
My social media is
  more “trash”




Who really wanted to be on Duck Face?
My social media is
  more “trash”




   Addicted? You are fired.**
                   **http://www.tradersnarrative.com/facebook-addicted-goldman-sachs-trader-is-fired-769.html
My social media is
  more “trash”




  You made something wrong or fun?
  We wil not let you rest in peace.
My social media is
           more “trash”




                                             An experiment on subliminal
                                                    advertising
Justin Bieber        Cristiano Ronaldo

                  You don’t agree with me?
                The Age of Comments Fights.
My social media is
                  more “trash”
First week of June 2010 Kat Stack (well known to have sex with hip hop singers) became the 10th trending
                   topic because a video of her being slapped was posted on YouTube.




                               You talk too much?
              We wil literally destroy you and let the world know it.
Fight   with “content”
Fight   between people
Fight   against colleagues
Fight   against brands
Fight   to conserve privacy
Fight   with content creators
...
IT’S NOT
only about
 a better
  world
 But although about fight.
some brands and agencies
understood this reality.
1st A classic:
               the whopper sacrifice
                      by CP+B




The concept was simple and clever. The members of Facebook were invited to sacrifice 10
of their on line “friends” via an application especial y created for the occasion. Each time 10
   friends were sacrificed the Facebook users received a coupon for a free Whopper.
           Results: 233906 friends sacrificed by 82771 people in less than one week.
2nd My next bet:
                  the bash machine
                by Fred Farid Group




Internet users are invited to “bash” their friends on Facebook thanks to the Bash Machine
powered by Orangina. They have the opportunity choose between 10 themes that goes from
                             odor problems, to body hair problem.
                                                                         www.orangina.fr/bash-machine/
What must brands do?
Deliver the weapons or preach peace?

Weitere ähnliche Inhalte

Andere mochten auch

áLbum de fotografías
áLbum de fotografíasáLbum de fotografías
áLbum de fotografíasylanda
 
A World of Branded Games
A World of Branded GamesA World of Branded Games
A World of Branded GamesJeremyLopes
 
4rtharla 2014 impuesto_renta2parte21102014
4rtharla 2014 impuesto_renta2parte211020144rtharla 2014 impuesto_renta2parte21102014
4rtharla 2014 impuesto_renta2parte21102014Arturo Farías Ubeda
 
Tennis introduction
Tennis introductionTennis introduction
Tennis introductionBen D
 
Jenis anggaran yang termasuk jaringan kerja anggaran induk
Jenis anggaran yang termasuk jaringan kerja anggaran indukJenis anggaran yang termasuk jaringan kerja anggaran induk
Jenis anggaran yang termasuk jaringan kerja anggaran indukguestef6fd67
 
Black And Whites
Black And WhitesBlack And Whites
Black And Whitesstefanwelsh
 
10 04-14 web-version cal ppt
10 04-14 web-version cal ppt10 04-14 web-version cal ppt
10 04-14 web-version cal pptguestcc1422f
 
Using Internal Communications to Reinforce Your Brand
Using Internal Communications to Reinforce Your BrandUsing Internal Communications to Reinforce Your Brand
Using Internal Communications to Reinforce Your BrandK2 Global Communications
 
Environment Project
Environment ProjectEnvironment Project
Environment ProjectReeMo0
 
Matrix of change_bpr-e_procurement
Matrix of change_bpr-e_procurementMatrix of change_bpr-e_procurement
Matrix of change_bpr-e_procurementabdulbarryk
 
Public Relations in the Age of Social Media
Public Relations in the Age of Social MediaPublic Relations in the Age of Social Media
Public Relations in the Age of Social MediaK2 Global Communications
 
E:\General Motors Company
E:\General Motors CompanyE:\General Motors Company
E:\General Motors Companyimran khan
 

Andere mochten auch (17)

Ben Franklin
Ben FranklinBen Franklin
Ben Franklin
 
áLbum de fotografías
áLbum de fotografíasáLbum de fotografías
áLbum de fotografías
 
A World of Branded Games
A World of Branded GamesA World of Branded Games
A World of Branded Games
 
Public Relations, Content Marketing & You
Public Relations, Content Marketing & YouPublic Relations, Content Marketing & You
Public Relations, Content Marketing & You
 
4rtharla 2014 impuesto_renta2parte21102014
4rtharla 2014 impuesto_renta2parte211020144rtharla 2014 impuesto_renta2parte21102014
4rtharla 2014 impuesto_renta2parte21102014
 
Photography
PhotographyPhotography
Photography
 
Tennis introduction
Tennis introductionTennis introduction
Tennis introduction
 
Jenis anggaran yang termasuk jaringan kerja anggaran induk
Jenis anggaran yang termasuk jaringan kerja anggaran indukJenis anggaran yang termasuk jaringan kerja anggaran induk
Jenis anggaran yang termasuk jaringan kerja anggaran induk
 
Black And Whites
Black And WhitesBlack And Whites
Black And Whites
 
10 04-14 web-version cal ppt
10 04-14 web-version cal ppt10 04-14 web-version cal ppt
10 04-14 web-version cal ppt
 
The Secrets of PR & Marcom - Revealed
The Secrets of PR & Marcom - RevealedThe Secrets of PR & Marcom - Revealed
The Secrets of PR & Marcom - Revealed
 
Using Internal Communications to Reinforce Your Brand
Using Internal Communications to Reinforce Your BrandUsing Internal Communications to Reinforce Your Brand
Using Internal Communications to Reinforce Your Brand
 
Digital PR for Growth
Digital PR for GrowthDigital PR for Growth
Digital PR for Growth
 
Environment Project
Environment ProjectEnvironment Project
Environment Project
 
Matrix of change_bpr-e_procurement
Matrix of change_bpr-e_procurementMatrix of change_bpr-e_procurement
Matrix of change_bpr-e_procurement
 
Public Relations in the Age of Social Media
Public Relations in the Age of Social MediaPublic Relations in the Age of Social Media
Public Relations in the Age of Social Media
 
E:\General Motors Company
E:\General Motors CompanyE:\General Motors Company
E:\General Motors Company
 

Ähnlich wie A wonderful world - Are social media leading to a better world?

The Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPHThe Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
 
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)WordCamp Cape Town
 
What A 60's Rock n' Roll Band Can Teach Us About Building A Community
What A 60's Rock n' Roll Band Can Teach Us About Building A CommunityWhat A 60's Rock n' Roll Band Can Teach Us About Building A Community
What A 60's Rock n' Roll Band Can Teach Us About Building A CommunityFred Roed
 
25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom ProjectLiz Strauss
 
Samit Malkani_TiE Institute_Social Media Content Strategy_280712
Samit Malkani_TiE Institute_Social Media Content Strategy_280712Samit Malkani_TiE Institute_Social Media Content Strategy_280712
Samit Malkani_TiE Institute_Social Media Content Strategy_280712Samit Malkani
 
How-to-use-social-media-responsibly.pdf
How-to-use-social-media-responsibly.pdfHow-to-use-social-media-responsibly.pdf
How-to-use-social-media-responsibly.pdfrodbart
 
SXSW interactive 2008
SXSW interactive 2008SXSW interactive 2008
SXSW interactive 2008kapookababy
 
Participatory Fandoms
Participatory FandomsParticipatory Fandoms
Participatory FandomsJulie Brown
 
Essay Island Of The Blue Dolphins. Online assignment writing service.
Essay Island Of The Blue Dolphins. Online assignment writing service.Essay Island Of The Blue Dolphins. Online assignment writing service.
Essay Island Of The Blue Dolphins. Online assignment writing service.Michelle Franks
 
Keynote Address by Marc Stoiber - Ready! Fire! Aim!
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Keynote Address by Marc Stoiber - Ready! Fire! Aim!
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Social Media Camp
 
Using Social Media to Build Your Professional Brand
Using Social Media to Build Your Professional BrandUsing Social Media to Build Your Professional Brand
Using Social Media to Build Your Professional BrandDave Wieneke
 
2Nd Grade Blank Writing Paper Handwriting Paper
2Nd Grade Blank Writing Paper  Handwriting Paper2Nd Grade Blank Writing Paper  Handwriting Paper
2Nd Grade Blank Writing Paper Handwriting PaperLisa Garcia
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt aboutManish Parihar
 
Ad Club Present2
Ad Club Present2Ad Club Present2
Ad Club Present2Lisa Hickey
 
Using Social Media to Win at Life
Using Social Media to Win at LifeUsing Social Media to Win at Life
Using Social Media to Win at LifeDerek Shanahan
 

Ähnlich wie A wonderful world - Are social media leading to a better world? (20)

The Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPHThe Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPH
 
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)
Fred roed (what a 60’s rock n’ roll band can teach us about online publishing)
 
What A 60's Rock n' Roll Band Can Teach Us About Building A Community
What A 60's Rock n' Roll Band Can Teach Us About Building A CommunityWhat A 60's Rock n' Roll Band Can Teach Us About Building A Community
What A 60's Rock n' Roll Band Can Teach Us About Building A Community
 
Facebook- Women- Smoking
Facebook- Women- SmokingFacebook- Women- Smoking
Facebook- Women- Smoking
 
Social web for grannies
Social web for granniesSocial web for grannies
Social web for grannies
 
25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project
 
Samit Malkani_TiE Institute_Social Media Content Strategy_280712
Samit Malkani_TiE Institute_Social Media Content Strategy_280712Samit Malkani_TiE Institute_Social Media Content Strategy_280712
Samit Malkani_TiE Institute_Social Media Content Strategy_280712
 
Brand dossier -_facebook
Brand dossier -_facebookBrand dossier -_facebook
Brand dossier -_facebook
 
How-to-use-social-media-responsibly.pdf
How-to-use-social-media-responsibly.pdfHow-to-use-social-media-responsibly.pdf
How-to-use-social-media-responsibly.pdf
 
Creative DEMOCRACY
Creative  DEMOCRACYCreative  DEMOCRACY
Creative DEMOCRACY
 
SXSW interactive 2008
SXSW interactive 2008SXSW interactive 2008
SXSW interactive 2008
 
Participatory Fandoms
Participatory FandomsParticipatory Fandoms
Participatory Fandoms
 
Essay Island Of The Blue Dolphins. Online assignment writing service.
Essay Island Of The Blue Dolphins. Online assignment writing service.Essay Island Of The Blue Dolphins. Online assignment writing service.
Essay Island Of The Blue Dolphins. Online assignment writing service.
 
Keynote Address by Marc Stoiber - Ready! Fire! Aim!
Keynote Address by Marc Stoiber - Ready! Fire! Aim!Keynote Address by Marc Stoiber - Ready! Fire! Aim!
Keynote Address by Marc Stoiber - Ready! Fire! Aim!
 
The Quotes of 2007
The Quotes of 2007The Quotes of 2007
The Quotes of 2007
 
Using Social Media to Build Your Professional Brand
Using Social Media to Build Your Professional BrandUsing Social Media to Build Your Professional Brand
Using Social Media to Build Your Professional Brand
 
2Nd Grade Blank Writing Paper Handwriting Paper
2Nd Grade Blank Writing Paper  Handwriting Paper2Nd Grade Blank Writing Paper  Handwriting Paper
2Nd Grade Blank Writing Paper Handwriting Paper
 
10 things that i learnt about
10 things that i learnt about10 things that i learnt about
10 things that i learnt about
 
Ad Club Present2
Ad Club Present2Ad Club Present2
Ad Club Present2
 
Using Social Media to Win at Life
Using Social Media to Win at LifeUsing Social Media to Win at Life
Using Social Media to Win at Life
 

Kürzlich hochgeladen

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 

Kürzlich hochgeladen (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 

A wonderful world - Are social media leading to a better world?

  • 1. A WONDERFUL WORLD Are social media leading to a better world?
  • 3. People follow the one they like. People live peacefully together. People listen when someone is talking. A REAL NEW WORLD SEEMS TO BE BORN
  • 4. Brands and businesses understood the importance of it. From people to brands, everybody try to contribute to a peaceful world.
  • 6. IT’S NOT only the SOCIAL MEDIA AS I SEE IT IN MY DAILY LIFE. And I am sure you don’t see it that way too.
  • 7. My social media is more “trash” Your boss is following you! But you forgot it with your 500+ friends.* *www.culture-buzz.com
  • 8. My social media is more “trash” Who really wanted to be on Duck Face?
  • 9. My social media is more “trash” Addicted? You are fired.** **http://www.tradersnarrative.com/facebook-addicted-goldman-sachs-trader-is-fired-769.html
  • 10. My social media is more “trash” You made something wrong or fun? We wil not let you rest in peace.
  • 11. My social media is more “trash” An experiment on subliminal advertising Justin Bieber Cristiano Ronaldo You don’t agree with me? The Age of Comments Fights.
  • 12. My social media is more “trash” First week of June 2010 Kat Stack (well known to have sex with hip hop singers) became the 10th trending topic because a video of her being slapped was posted on YouTube. You talk too much? We wil literally destroy you and let the world know it.
  • 13. Fight with “content” Fight between people Fight against colleagues Fight against brands Fight to conserve privacy Fight with content creators ...
  • 14. IT’S NOT only about a better world But although about fight.
  • 15. some brands and agencies understood this reality.
  • 16. 1st A classic: the whopper sacrifice by CP+B The concept was simple and clever. The members of Facebook were invited to sacrifice 10 of their on line “friends” via an application especial y created for the occasion. Each time 10 friends were sacrificed the Facebook users received a coupon for a free Whopper. Results: 233906 friends sacrificed by 82771 people in less than one week.
  • 17. 2nd My next bet: the bash machine by Fred Farid Group Internet users are invited to “bash” their friends on Facebook thanks to the Bash Machine powered by Orangina. They have the opportunity choose between 10 themes that goes from odor problems, to body hair problem. www.orangina.fr/bash-machine/
  • 18. What must brands do? Deliver the weapons or preach peace?