The document summarizes the BBC's transition from a static publishing system to a dynamic semantic publishing (DSP) system. Some key points: 1) The static system was inflexible and did not allow for automated or personalized content publishing for large events like the World Cup or Olympics with thousands of pages. 2) The DSP system uses semantic technologies like ontologies, triplestores, and SPARQL to dynamically generate personalized and aggregated pages from tagged content assets. 3) This allowed the BBC to dramatically increase the breadth of published content while reducing journalist headcount through automated publishing. Events like the 2014 World Cup were covered with hundreds of dynamically generated pages.

1. BBC Dynamic Semantic Publishing [DSP] Jem Rayfield : Senior Technical Architect BBC Future Media and Technology

2. BBC News Online BBC World Cup 2010 BBC Sport 2011 BBC Olympics 2012 Outline

3. Radio since 1922 TV Since 1930 Web since 1994

4. http://bbc.co.uk/news online

5. BBC News [Static Publishing]

6. Static News Architecture

7. BBC CPS/CMS Asset Authoring

8. BBC CPS/CMS Index Authoring

9. Static News The Good 1) Simple 2) Scales cheaply 3) Difficult to break [bad rendering logic etc..] 4) Handles high load

11. BBC World Cup 2010 http://bbc.co.uk/worldcup

13. Page Per Player http://news.bbc.co.uk/sport/football/world_cup_2010/groups_and_teams/team/england/wayne_rooney

14. Page Per Team

15. Page Per Group

16. Semantic publishing USER EXPERIENCE ONTOLOGY TRIPLE STORE

18. Dynamic Semantic Architecture [DSP]

19. API Stack

21. Plenty of Caching

22. Extendable Domain Driven Asset Tagging

23. Open Ontology/Dataset reuse Event | Geonames | Foaf | Etc.

24. World cup ontology

25. Graffiti: Suggest -> Tag [Player]

26. Graffiti: Suggest -> Tag [Location] (Geonames)

27. Tag player Infer team Infer competition  Happy Journalist

29. BBC Sport Online Refresh http://bbc.co.uk/sport

30. Sport Refresh : Stealth Infra upgrade [DSP] http://bbc.co.uk/sport1/hi/football/teams/c/chelsea

31. Content negotiation: json rdf, xml rdf, turtle Publically accessible (with SSL cert) GET /sport/football/teams/<TEAM> Accept: application/rdf+json GET /sport/football/<COMPETITION> Accept: application/rdf+xml GET /assets/<ASSET> Accept: text/rdf+n3 Etc…. REST API

32. <http://www.chelseafc.com/> domain:documentType <http://www.bbc.co.uk/things/document-types/homepage> , <http://www.bbc.co.uk/things/document-types/external> . <http://www.bbc.co.uk/sport/football/teams/chelsea> domain:documentType <http://www.bbc.co.uk/things/document-types/bbc-document> , <http://www.bbc.co.uk/things/document-types/homepage> . <http://www.bbc.co.uk/things/2acacd19-6609-1840-9c2b-b0820c50d281#id> a sport:CompetitiveSportingOrganisation ; domain:canonicalName &quot;Chelsea&quot;^^<xsd:string> ; domain:document <http://www.chelseafc.com/> , <http://www.bbc.co.uk/sport/football/teams/chelsea> ; domain:externalId <http://dbpedia.org/resource/Chelsea_F.C.> , <urn:sports-stats:137316635> ; domain:name &quot;Chelsea&quot; ; domain:shortName &quot;Chelsea&quot;^^<xsd:string> ; sport:competesIn <http://www.bbc.co.uk/things/5cd4682a-7643-f445-8b1f-bcbaf450bc89#id> . <http://dbpedia.org/resource/Chelsea_F.C.> domain:externalIdType <http://www.bbc.co.uk/things/external-id-types/dbpedia> . <urn:sports-stats:137316635> domain:externalIdType <http://www.bbc.co.uk/things/external-id-types/bbc-sport-stats> . <http://www.bbc.co.uk/things/5cd4682a-7643-f445-8b1f-bcbaf450bc89#id> domain:canonicalName &quot;Premier League&quot;^^<xsd:string> ; domain:externalId <urn:sports-stats:118996114> ; sport:competitionType <http://www.bbc.co.uk/things/competition-types/domestic-league> . GET Accept text/rdf+n3 https://api.live.bbc.co.uk/dsp/sport/football/teams/chelsea

33. GET Accept application/rdf+json https://api.live.bbc.co.uk/dsp/sport/football/teams/chelsea { &quot;http:www.chelseafc.com&quot;:{ &quot;http:www.bbc.co.ukontologiesdomaindocumentType&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukthingsdocument-typeshomepage&quot;, &quot;type&quot;:&quot;uri&quot; }, { &quot;value&quot;:&quot;http:www.bbc.co.ukthingsdocument-typesexternal&quot;, &quot;type&quot;:&quot;uri&quot; } ] }, &quot;http:www.bbc.co.ukthings2acacd19-6609-1840-9c2b-b0820c50d281#id&quot;:{ &quot;http:www.bbc.co.ukontologiesdomainexternalId&quot;:[ { &quot;value&quot;:&quot;http:dbpedia.orgresourceChelsea_F.C.&quot;, &quot;type&quot;:&quot;uri&quot; }, { &quot;value&quot;:&quot;urn:sports-stats:137316635&quot;, &quot;type&quot;:&quot;uri&quot; } ], &quot;http:www.w3.org19990222-rdf-syntax-ns#type&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukontologiessportCompetitiveSportingOrganisation&quot;, &quot;type&quot;:&quot;uri&quot; } ], &quot;http:www.bbc.co.ukontologiesdomainname&quot;:[ { &quot;value&quot;:&quot;Chelsea&quot;, &quot;type&quot;:&quot;literal&quot; } ], &quot;http:www.bbc.co.ukontologiessportcompetesIn&quot;:[ { &quot;value&quot;:&quot;http:www.bbc.co.ukthings5cd4682a-7643-f445-8b1f-bcbaf450bc89#id&quot;, &quot;type&quot;:&quot;uri&quot; } ],

34. PHP Render layer consumes RDF from REST API via EasyRDF (http://www.aelius.com/njh/easyrdf/) EasyRDF open PHP library (Primary committer Nicholas Humfrey BBC) protected function getOptions() { return array( &quot;config&quot; => array(&quot;usecert&quot; => true), &quot;headers&quot; => array( &quot;Accept&quot; => &quot;application/rdf+json&quot;, &quot;X-Expect&quot; => &quot;http://www.bbc.co.uk/things/platforms/hiweb&quot; ) ); $options = $this->getOptions() $response = $this->get(&quot;https://api.test.bbc.co.uk/dsp/sport/football/teams/chelsea&quot;, $options) $this->data = new EasyRdf_Graph(&quot;http://www.bbc.co.uk&quot;, $response->getBody()); $teams = $this->data->allofType(&quot;sport:CompetitiveSportingOrganisation”) PHP->EasyRDF->API

35. But?..... “ Our website is the API ” http://www.bbc.co.uk/programmes/ Program “The Carpenters’ Story” HTML => http://www.bbc.co.uk/programmes/b011rf7f RDF => http://www.bbc.co.uk/programmes/b007cllb.rdf Sport .RDF coming……soon…

37. API Stack

38. Ontology aware NLP GATE + Ontotext

39. Euro 2012 Dynamic semantic aggregation pages for 8 Venues 4 Groups 16 Teams 336 Players

40. Olympics 2012 http://www.bbc.co.uk/2012/

42. BBC Sport: http://www.bbc.co.uk/ontologies/sport Open Sport Ontology

43. More…. BBC Open Ontologies Programmes : http://www.bbc.co.uk/ontologies/programmes Wildlife : http://www.bbc.co.uk/ontologies/wildlife/

45. Questions? [email_address]