It's the power of story. Discover how to transform your event into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages. A recent report showed that 9 out of 10 organizations market with content regardless of their size or industry. 62 percent of those B2B marketers use events as an important tactic in their marketing strategy. In fact, face-to-face events is the third most popular form of content marketing behind social media and articles. Discover how to position your event as a memorable content marketing experience.
6. 1. Discuss what attracts people to
content
2. Define content marketing &
how events fit in CM mix
3. Identify 5 key components of
events as content marketing
4. Explore what defines rich
content marketing event
experience Peer2Peer
6
39. Content Marketing:
Umbrella term encompassing all
marketing formats that involve
creation & sharing of content
w/ purpose of engaging current
& potential customers
40. Content Marketing:
Umbrella term encompassing all
marketing formats that involve
creation & sharing of content
w/ purpose of engaging current
& potential customers