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@Rosan Gompers - The Community Office //
Coworking Conference Europe
Dublin November 2017
WHY CORPORATES EMBRACE COWORKING
CORPORATES & COWORKING
next step in new ways of working – facing the new era //
CORPORATE COWORKING APPROACHES
WHAT YOU CAN OFFER
WHY CORPORATES EMBRACE COWORKING
the cultural perspective
1. INNOVATION // become a future proof company
2. ENGAGEMENT // boost the company culture
3. REBRANDING // become an attractive brand (again)
Process gets in the way of progress
versus
Scarcity is the mother of invention
1. INNOVATION // become a future proof company
Cost of failure
versus
Return on failure
Autonomy is the keystone of coworking leading to
higher engagement & productivity
2. ENGAGEMENT // boost the company culture
70% more happy & healthy in coworking spaces
“Autonomy is not the rugged, go-it-alone, rely-on-nobody
individualism of the American cowboy. It means acting with
choice – which means we can be both autonomous and
happily interdependent with others.”[Daniel Pink – Drive]
Employer branding
1. REBRANDING // become an attractive brand (again)
The future of work is collaborative &
creative knowledge work
Source: Oscar Berg
DIVERSE CORPORATE COWORKING MODELS
Activity based working +
// NEW WAYS OF WORKING @the office
New workformats & workstyles
Live // work // meet
Outside in
Space design
WORKHUBS @NOORDHOFF UITGEVERS
Clear vision & story
LESSONS
Concept linked to strategy
Smart design (design follows behaviour)
Starting a coworking space in the office
// OPEN SPACES
Open to start-ups // freelancers etc.
Innovation
Sharing m2
CORPORATE COWORKING @RABOBANK
ACCELERATOR PROGRAMS @ZORG & ZEKERHEID
Integration & community building
LESSONS
Innovation program or challenge
Proposition matching your goals and
target groups
Add on to the office
// MEMBERSHIP of a coworking space
Inspiration & innovation
Less traveling, practical reasons
Flexible capacity
BLEND OF START-UPS & CORPORATES @B.AMSTERDAM
Hiring an office instead of coworking
LESSONS
Detached from the company
WHAT YOU CAN OFFER CORPORATES
SO…. OFFERING SPACE &
& …..CREATIVE ENVIRONMENT
CREATIVE THINKING
WAYS OF WORKING / WORKMETHODS
CULTURE & MINDSET
SKILLS OF THE FUTURE
COWORKING MODEL
A RESET BUTTON
…..
UNPACK THE POTENTIAL
IDENTITY & PURPOSE
EXPERTISE
SHOW DON’T TELL
DESIGN THINKING
HOSPITALITY
YOUR NEXT STEP IN NEW WAYS OF WORKING //
THE COWORKING GRID©
The Coworking Grid© // How to align the design of
your space with your goals & use your m2 smart
vision
wished for culture/scene
identity
target groups
organisational model
ways of working & collaboration
employee or member experience
location
design
workspaces & places
facilities
THE COWORKING GRID©
THE COWORKING GRID©
Coworking and corporates - The next step in the New World of Work
Coworking and corporates - The next step in the New World of Work
Coworking and corporates - The next step in the New World of Work
CORPORATES & COWORKING
Next step // fusion of worlds
www.thecommunityoffice.com

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