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PROJECT ON RESEARCH METHODOLOGY SUBMITTED TO : Prof . GITANJALI KAPOOR
GROUP MEMBERS PRADNYA BHALERAO   C-03 RASHMIKA PATIL   C-27 PRACHI PITALE   C-29 CHAITALI SWAMI   C-36 PRATIKSHA RANE   C-42 JAYASHREE PRABHU   C-43
WHAT IS RESEARCH?
A research is an organized set of activities to study and develop a model or procedure or technique to find the results of a realistic problem supported by literature and data such that its objective/(s) is/(are) optimized and further make recommendations or interferences for implementations.
DA A system of model, procedures and techniques used to find the results of a research problems is called a Research Methodology. WHAT IS RESEARCH METHODOLOGY
RESEARCH PROCESS
PROBLEM  DEFINITION OBJECTIVE OF THE RESEARCH RESEARCH DESIGN
DATA COLLECTION
PRIMARY  DATA  COLLECTION SECONDARY DATA  COLLECTION
DATA ANALYSIS
INTERPRETATION OF RESULTS VALIDATION OF RESULTS PAST RECORDS CURRENT FINDINGS VALIDATION OF RESULTS
 
 
 
 
 
s
 
 
 
 
Z-TEST
Z-TEST ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
HYPOTHESIS TESTING OF PROPORTIONS ,[object Object],[object Object],[object Object],[object Object]
Testing the difference between proportion based on sample and the proportion for whole population ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TEST STATISTIC (z) p - p  0.8529-0.70 z  =  =  p*q N-n  0.70*0.30* 6580000-102 n*N  6580000*102 =3.55
RESULT ,[object Object],[object Object],[object Object]
[object Object]
Chi-Square Test Research objective Null Hypothesis (H0)  : Mumbai women do not use branded cosmetics Alternate Hypothesis (H1)  : Mumbai women use branded cosmetics E = 102 / 15 = 6.8
BRANDS OBSERVED FREQ (O) EXPECTED FREQ (E) O – E (O – E)  2 (O – E)  2  / E Lakme 59 6.8 52.2 2724.84 400.71 Ponds 39 6.8 32.2 1036.84 152.47 Garnier 33 6.8 26.2 686.44 100.94 Revlon 31 6.8 24.2 585.64 86.12 Maybelline 6 6.8 -0.8 0.64 0.09 Loreal 15 6.8 8.2 67.24 9.88 Nivea 21 6.8 14.2 201.64 29.65 Ayur 5 6.8 -1.8 3.24 0.47 Himalaya 10 6.8 3.2 10.24 1.50 Oriflame 9 6.8 2.2 4.84 0.71 Elle 18 22 6.8 15.2 231.04 33.97 Fair & Lovely 9 6.8 2.2 4.84 0.71 Fairone 1 6.8 -5.8 33.64 4.94 Fairever 2 6.8 -4.8 23.04 3.38 Others 14 6.8 7.2 51.84 7.62 Total 833.16
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limitations Of Research
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION
Bibliography & Webliography www.google.com  Research Methodology &Techniques – by C.R Kothari www.wikipedia.com  Statistical Methods – by S.P. Gupta  www.esurveyspro.com  Statistics for Management – Richard Levin

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Valere | Digital Solutions & AI Transformation Portfolio | 2024
 

Research Methodology on cosmetics

  • 1. PROJECT ON RESEARCH METHODOLOGY SUBMITTED TO : Prof . GITANJALI KAPOOR
  • 2. GROUP MEMBERS PRADNYA BHALERAO C-03 RASHMIKA PATIL C-27 PRACHI PITALE C-29 CHAITALI SWAMI C-36 PRATIKSHA RANE C-42 JAYASHREE PRABHU C-43
  • 4. A research is an organized set of activities to study and develop a model or procedure or technique to find the results of a realistic problem supported by literature and data such that its objective/(s) is/(are) optimized and further make recommendations or interferences for implementations.
  • 5. DA A system of model, procedures and techniques used to find the results of a research problems is called a Research Methodology. WHAT IS RESEARCH METHODOLOGY
  • 7. PROBLEM DEFINITION OBJECTIVE OF THE RESEARCH RESEARCH DESIGN
  • 9. PRIMARY DATA COLLECTION SECONDARY DATA COLLECTION
  • 11. INTERPRETATION OF RESULTS VALIDATION OF RESULTS PAST RECORDS CURRENT FINDINGS VALIDATION OF RESULTS
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  • 30. TEST STATISTIC (z) p - p 0.8529-0.70 z = = p*q N-n 0.70*0.30* 6580000-102 n*N 6580000*102 =3.55
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  • 33. Chi-Square Test Research objective Null Hypothesis (H0) : Mumbai women do not use branded cosmetics Alternate Hypothesis (H1) : Mumbai women use branded cosmetics E = 102 / 15 = 6.8
  • 34. BRANDS OBSERVED FREQ (O) EXPECTED FREQ (E) O – E (O – E) 2 (O – E) 2 / E Lakme 59 6.8 52.2 2724.84 400.71 Ponds 39 6.8 32.2 1036.84 152.47 Garnier 33 6.8 26.2 686.44 100.94 Revlon 31 6.8 24.2 585.64 86.12 Maybelline 6 6.8 -0.8 0.64 0.09 Loreal 15 6.8 8.2 67.24 9.88 Nivea 21 6.8 14.2 201.64 29.65 Ayur 5 6.8 -1.8 3.24 0.47 Himalaya 10 6.8 3.2 10.24 1.50 Oriflame 9 6.8 2.2 4.84 0.71 Elle 18 22 6.8 15.2 231.04 33.97 Fair & Lovely 9 6.8 2.2 4.84 0.71 Fairone 1 6.8 -5.8 33.64 4.94 Fairever 2 6.8 -4.8 23.04 3.38 Others 14 6.8 7.2 51.84 7.62 Total 833.16
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  • 40. Bibliography & Webliography www.google.com Research Methodology &Techniques – by C.R Kothari www.wikipedia.com Statistical Methods – by S.P. Gupta www.esurveyspro.com Statistics for Management – Richard Levin