Using LinkedIn for business. Slides I put together for Jeff Yaniga and I at the FDMA event in May 2010.

1. Using LinkedIn For Business Florida Direct Marketing Association May 20, 2010 Jason Peck – eWayDirect –www.ewaydirect.com Jeff Yaniga – Destination Rx – http://www.drx.com

2. What We’ll Cover What do YOU want to learn? Plus.. Setting up your LinkedIn profile Navigating LinkedIn How to be helpful (answers and recommendations) How to promote company content

3. Why LinkedIn? Over 65 million members Great place to find and meet potential clients, partners and experts in your field Join interesting discussions and gain knowledge Find a new job/employees Drive traffic to your blog/website Google likes it It’s the only major social network that lets you export the contact data from people you’re connected to

4. Building Your Profile Picture Headline Summary Specialties Experience Websites Applications

5. Signing Up

6. Your Picture

7. Headline Automatically displayed as the last job you’ve had, unless you change it manually It’s important- it’s people’s first impression of you

8. Summary Brief paragraph summarizing your work experience, and talks up your unique abilities

9. Specialties Descriptive words/phrases that describe the awesome things you do

10. Experience Present and Past Use strong, descriptive action words

11. Adding Websites Can list up to 3 Can use your keywords

12. Set Your Custom URL Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname

13. Set Your Custom URL

14. Custom URL

15. Applications Applications let you showcase more of your/your company’s content

16. Applications

17. Applications

18. Navigating LinkedIn What You Need To Know What to post/share How to search How to connect with others How to join groups Giving and receiving recommendations How to answer questions

19. What to Post What you’re working on What events your going to If your company has a helpful whitepaper or presentation out Mainly professional, but can mix personal

20. Searching LinkedIn Search people, groups, companies, jobs or answers Can refine searches and filter by relationship, company, industry, groups, etc.

21. Connecting With Others

22. Connections

23. Groups A group for almost every industry/niche If not, consider starting one

24. Recommendations

25. Answers

26. Answers

27. Exporting Connections

28. Final Thoughts Be helpful! Participate, don’t promote