The talk I gave at DerbyCon 2016 about how to use marketing methodology and technology and the courageousness of a social engineer to "think out of the box" and find the job that fits who you are at this point in your life.

1. “How to Social Engineer your
way into your dream job!”
Jason Blanchard
Professional Social Engineer - Marketing
T: @BanjoCrashland

2. “A few things before we begin.”
• When I get nervous I tell jokes.
• I am prone to anxiety and panic attacks 
– Symptoms
• Increased heart-rate
• Muffled sounds
• Thousand-yard stare
• Become WAY too self-aware
– Why?
• Self-doubt
• Fears of being judged and criticized and rejected
– Most of you will not notice, it will be internal
– “But… this is my mutant-ability.”
– “Why am I tell you this?”
• The company I work for is a sponsor, but I am not speaking on
behalf of them.
• Your current employer may not appreciate all the things I am about
to talk about.

3. “… no, not really.”
What you may be thinking?

4. Friends….

5. “I was born a Nigerian Prince!”
• The natural born marketer…
• Social Engineering vs. Marketing
– “Please… for the love of God - click the link!”
• Deception vs. Persuasion
• Scam Artist vs. Salesperson
– Belief
• Right Person
• Right Skills
• Right Position
• Right Team
• “I’m here to bring value… to serve.”
• Confidence vs. Arrogance
My only meme… :)

6. “Why are you in this talk?”
• Curiosity
• Skill development
• Currently searching for work
• Unhappy with current job…
• Undecided
• You want your dream job!
• Golden Hand-cuffs?

7. “Are you in a DIP?”
• Dream Job now?
• Quit vs. Keep Going
– Make a list of wants
– Evaluate current job
– “Am I in a dip?”
• the dip
– By: Seth Godin
– @ThisisSethsBlog

8. “If you pursue your dream job you will…”
• Grow to be courageous
– “Shy?” – “Let’s test your level of shyness!”
– “What if…”
• Stretch your skills
– “I never had a reason to learn this before.”
• Fail _A_LOT_
– “Damn… this sucks.”
• Wreck your life
– “What was I thinking… I want to go back to the way it was.”
– “This is awesome!”
• Discover you already work at your dream job…
• Maybe succeed...
– “Crap, now what?”

9. Hire Jason Blanchard?
• Credibility:
– US Army: Combat Camera
– Full Sail University
– A Lost Cookie Productions
– A Comic Shop / The Geek Easy
– Bold Hype
– DC Comics
– Warner Bros.
– Diamond Comics | Free Comic Book Day
– SANS Institute
• Penetration Testing – Marketing Manager
• SANS NetWars – Marketing Manager

10. “Don’t be like me…”
Buffet Style

11. “Be like you…?”
• “Where do I fit?”
– The Looks
– The Brains
– The Wild Card
– The Muscle

12. What’s the scope of this project?
• Budget:
– “How much am I willing to spend to get my dream job?”
• Timeline:
– “I want to have my dream job in 5 years or less.”
– BUT… Tomorrow
– Next Week
– Next Month
• The keys to an effective sustained marketing campaign...
– Get people to know you exist.
– Give them a reason to care.
– Amaze them once they do.
– Repeat…
– Target Audience

13. Reconnaissance
• “Who are my target companies?”
– How big are the walls?
– Where are the cracks?
– Who are the gate keepers?
– Who is vulnerable to persuasion?
– “But how do I figure this stuff out?”
• Let’s live demo – shall we.
• OSINT Gathering
– “How much is too much?”
• “What are the skills I need?”
– Hiring Blogs / Interview Questions
• http://sockpuppet.org/blog/2015/03/06/the-hiring-post/
– Developing skills
• Training & Certification
• CtF’s
– www.holidayhackchallenge.com
– www.pivotproject.org

14. Scanning
• Networking – STOP BEING SHY!
– “Never deny someone the opportunity to find out how
awesome you are.”
– CtFs
– B-Sides / DerbyCon
– Training Events
– Recruiters
• “Recruiters are my friends.”
• Social Media
– LinkedIn
• InMail
– Twitter
• Influencers
• Informal Interviews w/ Organization
I found him… lower left corner.

15. Exploitation
• Resume dev
– “What makes a good resume… IDK?
• Tailoring your resume to the job post.
• Delivery methods
– “Please click on this thing I sent you.”
– FAX?
– Conferences
• Spinning wheels, plinko, and you!
• The hotel bar
– Leonard Nemoy & Jonathan Frakes
– Landing Pages
• Hireme.com
– Remarketing – Google Display Ads
– Your new email account
– Social Media
• Highly Targeted Advertising
– Twitter
– Facebooks Ads
Promoted Ads

16. Pivoting
• Interview Process
– How to practice – learn to talk to strangers.
– Interviewing when you already have a job.
– Google Street View
• Metric Reviews
– Periodic: “What is working vs. what is NOT working”
• Exploit Refinement
– “Are my delivery methods working – responses?”
– “Am I being annoying/arrogant?”
– “Are these methods actually keeping me from finding work??
– “What methods of comfort are limiting me from succeeding?”
– “When was the last time I talked to someone face to face?”

17. STOP!
• “What are you thinking right now?”
– Hesitation
– Doubts
– Fears
– Charlatan
– Excited
– Overwhelmed
– Apathetic
– Determined
– Ugh…
– Sigh…
– *sadpanda
WEEEEEEEE!!

18. Owning!
• Offers
– Negotiating
• Salary
– Bonuses
• Benefits
– InfoSec Conferences & Out-of-Industry Conferences
– Training
– Skills Development
• Countering
• Multiple offers
– Decision making process
• Giving notice to current employer
– Counter-offers
– Deciding to stay, things need to change
I’m not sure this is a meme.

19. Questions?