http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
3. 3
objectives
for
this
webinar
1.
Add
value
by
modernizing
your
lead
genera4on
and
sales
approach.
2.
Deliver
breakthroughs
in
your
lead
genera4on
and
selling
strategy.
3.
Invite
you
to
join
me
in
a
work-‐from-‐home,
online
program
that’ll
update
your
lead
genera4on
and
selling
skills
so
you
see
consistent
growth,
make
more
money
and
be
happier.
4. Stay
till
the
end
…
…
and
get:
A
Step-‐by-‐Step
Guide
to
Selling
in
the
Digital
Era,
with
an
ac4on
plan.
5. Introduction
ì How
you
can
get
more
ideal
clients
and
sell
without
selling.
ì
A
lead
genera4on
process,
plus
the
tools
you
need
to
fulfill
it:
ì Social
media
/
social
selling.
7. Who
am
I?
ì I’m
a
7-‐figure
business
builder.
ì I
grew
my
1st
company
to
7-‐
figures
in
record
4me
-‐
2
years
(organically)
and
then
did
it
a
2nd
4me
5
years
later.
ì I’ve
also
recovered
a
6-‐figure
business
and
taken
it
to
7-‐
figures
–
much
harder.
8. Enabling
business
ì
During
the
past
18
years
I’ve
sold
to
startups
and
exis4ng
businesses
–
solo
entrepreneurs,
SMEs
and
mul4
na4onals.
ì
I
focus
on
3
areas:
2.
Sales
Marke4ng
3.
Opera4ons
1.
ì
I
deliver
consultancy,
coaching
and
training
(online
and
offline).
18. I
believe
…
ì …in
entrepreneurship.
Never
has
there
been
a
greater
4me
than
today
(especially
for
women).
ì Dalai
Lama
said,
“The
world
will
be
saved
by
the
Western
Woman.”
So
if
you’re
a
woman,
this
is
your
4me!
This
is
a
4me
to
rise
up
and
contribute.
19. I
believe
…
ì …in
awakened
souls,
in
following
your
passions
and
living
your
dreams.
ì …in
healing
the
world
through
happiness
and
that
when
we
all
do
this
we’ll
be
happier
and
the
impact
on
the
world
will
be
massive.
ì …it’s
easier
than
ever
RIGHT
NOW
to
do
this.
20. My
mission
HELP
YOU
TO
BUILD
A
PROFITABLE
6
OR
7-‐FIGURE
BUSINESS.
21. To
help
you
bring
your
selling
methods
up-‐to-‐date;
to
INCREASE
your
sales,
make
you
more
money,
make
your
business
easier
and
your
life
more
rewarding.
22. Agenda
ì What
you’re
going
to
get
from
this
webinar
is:
1.
Knowledge
of
how
to
create
a
lead
genera4on
plan
to
ahract
more
clients.
2.
A
process
to
free
yourself
from
cold
calling,
networking
and
to
enable
sales
with
speed
plus,
my
social
media
quick
4p.
3.
How
to
build
a
social
media
funnel
to
shorten
your
sales
cycle,
support
your
business,
gain
an
advantage
over
the
compe44on
and
grow
your
list.
4.
How
to
create
posts
and
tweets
to
sell
your
products
and
services.
24. What
is
selling?
ì Selling
is:
ì all
about
having
conversa4ons!
ì about
helping
people
by
matching
their
needs
to
their
wants,
or
finding
a
solu4on
to
their
problems.
ì about
winning
AND,
ì It’s
the
most
fundamental
aspect
of
your
business!
25. Sales
is
a
people
business
ì
People
buy
from
people
and
prospects
do
business
with
people
they
know,
like
and
trust.
ì
Put
effort
and
thought
into
building
good
rela4onships
but
never
loose
sight
of
the
real
objec4ve
-‐
to
make
a
sale!
ì
To
achieve
a
sale
you
must:
ì
Build
a
good,
trus4ng
rela4onship.
ì
Be
clear
when
you’re
building
this
and
when
you’re
making
a
sale.
ì
Make
the
sale
inside
the
rela4onship.
31. Fact
ì 50-‐70%
of
the
buying
process
happens
before
you
get
the
opportunity
to
sell
(Source:
Forrester)
32. Fact
ì 90%
of
business
owners
and
CEO’s
say
they
NEVER
respond
to
cold
emails
or
calls
(Source:
InsideView)
33. Fact
ì 89%
of
consumers
begin
searching
for
products
and
services
using
a
search
engine
(Source:
InsideView)
34. Savvy
entrepreneurs
ì Savvy
entrepreneurs
are
shiqing
their
spend
away
from
‘interrupLon
adverLsing.’
i.e.
trade
shows
and
direct
mail.
35. Better
returns
through
social
media
ì 57%
acquire
clients
and
customers
through
blogging.
ì 44%
from
Twiher.
ì 77%
of
B2C
companies
and
43%
of
B2B
companies
from
Facebook.
38. Where
to
focus
ì To
win
in
business
now,
you’ve
got
to
be
focusing
on
engagement,
interacLon
and
conversaLons.
ì Recent
figures
suggest
that
90%
of
us
buy
on
recommendaLon
–
even
from
people
we’ve
never
met.
ì The
reason
–
we’re
programmed
this
way.
We
follow
the
herd,
keep
up
with
the
crowd
and
so
on.
40. Social
media
works
in
the
same
way
Studies
show
that
the
average
conversion
rate
on
a
website
shoots
from
7%
buying
up
to
71%
when
we’re
recommended
via
social
networks.
41. Social
media
shortens
the
sales
cycle
ì When
you
ask
for
help
or
search
for
something
through
those
you’re
connected
to,
you’ll
find
that
you’ll
end
up
on
the
recommended
site
knowing
a
lot
more.
You’ll
be
more
focused
and
more
ready
to
buy!
42. Key
thing
to
note
ì Understand
this
and
you’ll
take
traffic
away
from
your
compe4tors
who
may
out
rank
you
now
in
terms
of
SEO.
43. To
succeed
in
business
ì You
need
to
be
taught
how
to
use
it
effec4vely
–
as
a
process.
ì You
need
to
know
your
objec4ve
and
your
market.
Then
plan,
focus
and
take
consistent
ac4on.
44. It’s
your
choice
You
have
a
choice
–
whether
to:
ì LEAD
the
change.
ì FOLLOW
someone’s
change.
ì QUIT.
45.
46. Consider
this…
ì If
you
choose
not
to,
one
thing’s
certain
–
your
prospects,
clients
and
compe4tors
are
going
to.
47.
48. SO
ASK
YOURSELF,
CAN
YOU
AFFORD
NOT
TO
UNDERSTAND
HOW
TO
DO
THIS?
69. Prospecting
ì Prospec4ng
can
be
one
of
the
less
glamorous
aspects
of
running
a
business
but
it’s
also
the
most
important.
If
you
don’t
have
leads,
you
don’t
have
sales
(=
no
money)!
70. Creating
success
ì Using
social
media
to
grow
your
clients
and
enable
sales
has
been
on
the
radar
for
so
many
businesses
but
few
achieve
success.
It’s
usually
because:
ì They
don’t
set
objec4ves.
ì They
get
distracted.
ì Their
content
is
focused
on
selling,
not
the
client
or
customer.
ì They’re
using
“old
school”
sales
and
marke4ng
mentality
with
new
tools.
ì They
provide
no
value.
72. This
is
key…
ì …
because
when
you
cold
call
normally,
there’s
no
prior
rela4onship
established
and
your
prospect
has
no
sense
of
obliga4on,
or
interest
to
give
you
the
4me
of
day
because
they’ve
got
no
idea
who
you
are.
73.
74. WRITE
THAT
DOWN
“Every
good
conversaLon
starts
with
good
listening”
75. Good
listening
ì If
you
want
to
get
more
clients
you
have
to
get
to
know
your
prospects
and
establish
rela4onships—and
social
media
can
help
you
accomplish
this
quickly
and
easily.
82. Belief:
work
on
it
(continually)
ì Set
the
inten4on,
create
the
vision
and
believe.
ì Create
systems
to
support
you,
for
example:
ì Create
vision
boards.
ì Use
manifesta4ons,
affirma4ons
or
EFT.
ì Write
gra4tude
journals
daily.
ì Create
a
business
plan
and
firm
up
the
numbers.
83. Research
&
prepare
Your
buyers
Your
compe4tors
ì Where
do
they
hang
out?
ì Where
do
they
hang
out?
ì What
do
they
like
to
talk
ì What
do
they
talk
about
about?
ì What
are
their
pains
and
challenges?
ì What
do
they
do
outside
of
work?
ì Create
a
profile
(avatar)
of
your
prospect
ì Assess
their
skills
(and
weaknesses)
84. Discover
business
opportunities
ì This
is
where
you’re
going
to
find
your
clients
and
sales
opportuni4es.
ì Find
your
prospects
anywhere
online
-‐
wherever
a
relevant
conversa4on
is
happening.
ì Find
out
where
your
market
is
having
conversa4ons
first,
and
then
go
there.
85. Exercise
• List 5 places where they’re hanging out. By
doing this you can get ideas for what to post or
tweet about. Go find out what’s already working.
• List 5 topics that are entertaining and interesting
to your target.
• List 5 topics that are entertaining and interesting
but not necessarily related to your niche.
87. Determine
the
best
way
to
connect
ì Facebook’s
best
for
B2C
sales.
LinkedIn
is
the
appropriate
pla{orm
for
sales
of
B2B
products
or
services,
and
Twiher
can
be
employed
for
all
kinds
of
sales.
ì Blogs,
live
chats
and
comment
sec4ons
on
websites
are
also
great
places
to
generate
leads.
88. Remember
the
competition
ì Gaining
compe44ve
insight
is
useful
because
it
enables
you
to
know
how
to
beher
posi4on
yourself
and
it
can
help
you
get
more
clients.
ì Listen
to
what
they’re
saying
and
what
their
clients
are
saying
about
them
too!
ì Set
up
Google
Alerts
for
compe4tor
terms
(brand
names,
products,
business
owners
names).
ì Follow
them
on
the
social
pla{orms
and
join
groups
where
they
may
be
AND
listen
to
what
they’re
saying.
89. Strategy:
set
it
ì The
strategy
i.e.
your
mission
contains
the
who,
what,
when,
where
and
why.
Everything
else
is
about
the
tac4cs
to
accomplish
the
mission.
ì Your
ac4vi4es
(tac4cs)
are
the
how
and
should
contribute
to
the
success
of
a
strategy.
91. Image:
look
the
part
ì Percep4on
is
everything
and
reality
is
nothing
so
it
doesn’t
maher
how
good
your
product
or
service
is.
If
the
prospect
or
client
doesn’t
perceive
it
to
be
–
it’s
not.
ì Success
or
failure
so
ojen
comes
down
to
percepLon
and
presentaLon.
So
start
off
on
the
right
track
by
presen4ng
yourself
well.
92. Remember
Google!
ì Your
profile
has
now
become
a
tool
and
has
to
represent
you
well
as
it’s
going
to
work
for
you
24/7.
ì Think
of
it
as
a
door
opener
and
invest
in
it
accordingly.
Start
by
reviewing:
ì Headshots
&
PR
shots
(for
social
pla{orms).
ì Website.
ì Collateral
(brochures,
business
cards
etc.).
93. Here’s
an
example
Photos
of
“Jimmie”
by
Timothi
Photography
hhp://Timothi.com/
96. It
works
so
well…
ì The
strategy
works
so
well
because
most
of
us
are
short
on
4me,
so
we’ll
home
in
and
look
at
images
that
stand
out.
We’re
bombarded
with
zillions
of
informa4on.
ì When
you
get
a
professional
image
out
it
makes
people
look.
And,
then
they’ll
spend
more
4me
diges4ng
what
your
offer
or
message
is.
ì Then
they’ll
ask
the
right
ques4ons
and
they’ll
find
the
right
answers
and
end
up
understanding
what
you’re
trying
to
do.
97. Create
a
persona
ì Without
misrepresen4ng
yourself,
create
a
persona
(profile)
that's
likeable
and
trustworthy.
ì Show
personality
and
don’t
make
it
ALL
business.
ì Buyer
beware…Posi4on
yourself
as
a
jerk
and
loose
business!
98. Gravatars
ì
Your Gravatar is an image that
follows you from site to site
appearing beside your name
when you do things like
comment or post on a blog.
ì
Avatars help identify your posts
on blogs and web forums. Plus
they can help to drive traffic
organically to your website.
ì
You can make one really easily
at: https://en.gravatar.com/
100. Join
communities,
groups
&
forums
ì Start
by
spending
some
4me
with
the
tool
you
plan
to
use.
ì Build
up
your
personal
account,
have
conversa4ons,
and
become
acquainted
with
the
norms
and
expecta4ons
of
the
community.
101. Connect
ì Friend,
follow
or
connect
with
individuals
with
profiles
that
match
your
prospects’
or
your
clients’.
ì Conduct
a
search
on
each
social
pla{orm
or
use
a
resource
like
hhp://socialmen4on.com
to
find
prospects
who
are
talking
about
your
industry
or
using
related
keywords.
102. Engage
in
conversations
ì Then
comment
on
their
posts,
retweet
them,
answer
a
ques4on
or
share
something
they
say.
ì By
contribu4ng
to
their
conversa4on
you
add
value
to
their
network.
Then
it
becomes
natural
for
you
to
follow
them
and
for
them
to
follow
you
back.
103. Show
you
care
&
add
value
ì If
you
just
write
them
a
message
with
a
pitch
and
a
link
to
your
website,
they’ll
be
uninterested.
ì If
you
say,
‘Here
are
some
solu4ons
to
your
problem,
maybe
my
product
or
service
can
help,’
they’ll
know
you
care
about
them.
104. Keep
listening
ì If
you
really
listen
to
what
they’re
saying
on
social
media,
you
can
open
doors
and
start
a
conversa4on
without
having
to
make
a
cold
call.
ì Contribute
to
a
conversa4on
they’re
already
having
with
their
social
network
and
share
content
that
they’ll
find
useful.
105. No
one-‐way
conversations
ì You’ve
been
given
two
ears
and
one
mouth
for
a
reason.
Don’t
have
a
one-‐way
conversa4ons.
Don’t
talk
to
your
laptop,
mobile
or
tablet.
ì Pay
ahen4on
to
what
your
prospects
and
clients
are
saying,
needing
and
even
moaning
about.
ì Ask
ques4ons,
listen
for
those
who
are
asking
for
help.
106. Build
relationships
ì Put
the
emphasis
on
developing
rela4onships
more
than
developing
leads,
because
good
relaLonships
will
turn
into
leads.
ì People
share
a
lot
of
informa4on,
and
if
you
monitor
and
listen
to
what
they’re
saying,
you’ll
eventually
be
able
to
engage
in
a
meaningful
conversa4on
with
them.
107. Take
your
time
&
get
to
know
them
ì Once
you
develop
a
rela4onship,
you
can
tell
the
prospect
how
your
product
or
service
might
be
something
they
want
or
need.
ì NOTE
rela4onships
take
4me
to
build
so
don’t
expect
success
overnight.
ì You
don’t
get
married
on
the
first
date!
108. Conversion
ì Now
that
you’ve
laid
the
founda4ons
–
you’re
visible,
looking
the
part
and
built
trust,
it’s
4me
to
move
the
sale
along
and
convert
the
prospect
into
a
client.
ì Two
things
are
important:
1. Emails
(your
list)
2. Mee4ngs
(online
and
offline)
109. The
process
Ahract
&
Promote
Leads
Convert
Suspects
Speaking
&
Events
PublicaLons
Blogs
&
Guest
Blogs
Social
Media
&
PR
SEO
Prospects
Landing
Pages
CTAs
&
Opt-‐ins
Surveys
&
Forms
QualificaLon
MeeLngs
Delight
Close/Sell
Clients
Email
QualificaLon
MeeLngs
Systems
&
Processes
Loyalists
Email
Speaking
&
Events
PublicaLons
Social
Media
&
PR
MeeLngs
110.
111. Social
media
quick
tip
The
rules:
1. Know
your
objec4ve.
2. Create
a
process.
3. Fulfill
the
mission.
4. Get
the
BLEEP
out
of
there!
5. Analyze
the
results.
6. Tweak
and
/
rinse
and
repeat.
116. Summary
ì Knowledge
of
how
to
create
a
lead
genera4on
plan
to
ahract
more
clients.
ì A
process
to
free
yourself
from
cold
calling,
networking
and
to
enable
sales
with
speed
plus,
my
social
media
quick
4p.
ì How
to
build
a
social
media
funnel
to
shorten
your
sales
cycle,
support
your
business,
gain
an
advantage
over
the
compe44on
and
grow
your
list.
ì How
to
create
posts
and
tweets
to
sell
your
products
and
services.
117. Consider
your
results
ì If
you’re
not
ge~ng
the
sales
results
you
want
it’s
usually
because:
1. You
don’t
know
how
to
sell
2. You’ve
got
a
block
3. You’ve
not
got
the
resources
4. You’re
not
taking
enough
ac4on
ì This
is
what
we’re
going
to
look
at…
118. Perform
at
a
higher
level
ì You
can
choose
to
give
yourself
a
pay
rise.
ì By
applying
a
proven
system,
you
can
predictably:
ì Get
more
leads.
ì Get
more
mee4ngs.
ì Get
more
sales
.
ì Earn
more
money
and,
ì Have
more
fun
in
your
business
and
life!
119. 3
ways
to
perform
at
a
higher
level
1. Inner
game
–
Selling
is
90%
psychology
so
this
is
about
the
mental
side
of
selling
–
belief
systems,
comfort
zones
,
way
you
deal
with
rejec4on.
2. Outer
game
–
strategies,
systems,
methodologies
–
the
‘how
you
do
it.’
3. AcLon
–
how
many
buyers
you
get
in
front
of.
120. What’s
the
value?
ì What’s
1
sale
worth
to
you?
ì What’s
the
life4me
value
of
1
of
your
clients
or
1
of
your
partnerships,
alliances
or
joint
ventures?
ì How
much
more
money
can
you
earn
per
month
if
you
improve
your
sales
skills?
ì 2k/month
=
24k/year
or
240k/10
years.
ì The
stakes
are
high!
125. TheDailyWins
ì
7
module
membership
that
teaches
you
how
to
get
more
clients
and
sell:
ì
En4re
sales
process
–
from
ini4al
contact
through
to
the
close
and
sale.
ì
Delivering
a
value
proposi4on,
USP
and
key
differen4ators
so
you
can
stand
behind
what
you
charge.
ì
Value
and
pricing
in
a
world
of
fast
decisions.
ì
Growing
your
prospects
with
tradi4onal
and
modern
tools.
ì
Processes
and
systems.
ì
Closing
without
being
icky,
salezey
or
pushy.
ì
Videos,
PDFs,
fun
sheets
and
done
for
you
sheets/scripts.
ì
Weekly
sales
calls
live
for
the
7-‐week
program.
ì
Access
to
a
community
and
group.
127. Program
ì Teach
you
my
proven
system
for:
ì How
to
get
unlimited
leads.
ì How
to
get
unlimited
mee4ngs.
ì How
to
convert
leads,
deal
with
objec4ons
and
close.
ì How
to
track
your
progress
and
analyze
your
performance.
ì How
to
use
social
selling
inc.
Twiher,
Facebook,
and
LinkedIn.
ì How
to
be
a
champion
in
conver4ng
prospects
into
clients.
128. Close
your
eyes
ì Imagine
how
it
would
feel
to
have:
ì More
clients
ì More
money
ì Less
stress
129. TheDailyWins
Inner
Game
-‐ Founda4ons
to
selling
-‐ Strategy
&
planning
-‐ Posi4oning
&
USPs
Outer
Game
-‐ Methodology
&
process
-‐ Time
management
-‐ Selling
with
the
phone
&
mee4ngs
-‐ Social
selling
with
Twiher,
Facebook
&
LinkedIn
AcLvity
-‐ Repor4ng,
analysis
&
performance
Extras
-‐ Weekly
calls
throughout
the
program
-‐ Facebook
Community
132. 5
Bonuses
1. Selling
with
Colour
training
module
and
e-‐Book
from
a
global
leader
in
colour
consultancy.
2. How
to
Build
a
Personal
Brand
e-‐Book.
3. An
audio
interview
with
an
expert
on
iden4ty
upgrading
that
covers
self
sabotage
and
money.
4. An
e-‐Book
on
Financial
Educa4on.
5. Email
access
to
me
during
the
program
so
you're
supported
throughout
your
journey
and
not
leq
alone.
133. SIGN
UP
AND
GO
TO:
hhp://jane-‐frankland.com/
trainings/thedailywins-‐program
135. FREE
is
not
invested
ì Congratula4ons
if
you
answered
NO.
You’ve
got
a
winning
ins4nct.
ì When
you
invest
in
yourself
through
others
you
take
the
commitment
seriously.
136. Additional
bonus
Register
in
next
10
minutes:
A
step-‐by-‐step
cheat
sheet
on
how
to
grow
your
views
and
subscribers
on
YouTube.
I'll
be
sharing
how
I
grew
mine
as
an
unknown
to
over
100,000
views
&
600
subscribers
in
a
year.
137. AND…
ì The
first
6
people
who
choose
to
move
forward
with
this
today
(next
24
hours)
get
an
addi4onal
bonus
–
1
hour
private
coaching
session
with
me.
139. Still
not
sure…think
about
this
ì Whether
you
sign
up
today
or
not
there’s
a
cost
involved.
ì That
could
be
tens
of
thousands
of
dollars
or
pounds
-‐
if
not
more.
ì This
is
a
well
thought
out
program
that’s
backed
by
a
30-‐day,
no
ques4ons
asked,
money-‐back
guarantee.
ì This
is
also
tax
deduc4ble
if
you’ve
got
a
business.