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How	
  To	
  Get	
  More	
  Clients	
  &	
  Sell	
  Without	
  
Selling	
  

ì	
  
WELCOME!	
  
3	
  objectives	
  for	
  this	
  webinar	
  
1. 

Add	
  value	
  by	
  modernizing	
  your	
  lead	
  genera4on	
  and	
  sales	
  
approach.	
  

2. 

Deliver	
  breakthroughs	
  in	
  your	
  lead	
  genera4on	
  and	
  selling	
  
strategy.	
  

3. 

Invite	
  you	
  to	
  join	
  me	
  in	
  a	
  work-­‐from-­‐home,	
  online	
  
program	
  that’ll	
  update	
  your	
  lead	
  genera4on	
  and	
  selling	
  
skills	
  so	
  you	
  see	
  consistent	
  growth,	
  make	
  more	
  money	
  and	
  
be	
  happier.	
  
Stay	
  till	
  the	
  end	
  …	
  
…	
  and	
  get:	
  
A	
  Step-­‐by-­‐Step	
  Guide	
  to	
  Selling	
  in	
  
the	
  Digital	
  Era,	
  with	
  an	
  ac4on	
  plan.	
  
	
  
	
  
Introduction	
  
ì  How	
  you	
  can	
  get	
  more	
  ideal	
  clients	
  
and	
  sell	
  without	
  selling.	
  
ì  	
  A	
  lead	
  genera4on	
  process,	
  plus	
  the	
  

tools	
  you	
  need	
  to	
  fulfill	
  it:	
  
ì  Social	
  media	
  /	
  social	
  selling.	
  
How	
  I	
  got	
  into	
  this	
  “fine	
  mess”	
  
Who	
  am	
  I?	
  
ì  I’m	
  a	
  7-­‐figure	
  business	
  

builder.	
  	
  

ì  I	
  grew	
  my	
  1st	
  company	
  to	
  7-­‐

figures	
  in	
  record	
  4me	
  -­‐	
  2	
  
years	
  (organically)	
  and	
  then	
  
did	
  it	
  a	
  2nd	
  4me	
  5	
  years	
  later.	
  
ì  I’ve	
  also	
  recovered	
  a	
  6-­‐figure	
  

business	
  and	
  taken	
  it	
  to	
  7-­‐
figures	
  –	
  much	
  harder.	
  
Enabling	
  business	
  
ì 

During	
  the	
  past	
  18	
  years	
  I’ve	
  sold	
  
to	
  startups	
  and	
  exis4ng	
  
businesses	
  –	
  solo	
  entrepreneurs,	
  
SMEs	
  and	
  mul4	
  na4onals.	
  

ì 

I	
  focus	
  on	
  3	
  areas:	
  
2. 

Sales	
  
Marke4ng	
  

3. 

Opera4ons	
  

1. 

ì 

I	
  deliver	
  consultancy,	
  coaching	
  
and	
  training	
  (online	
  and	
  offline).	
  
	
  
Change	
  your	
  life	
  
The	
  trade	
  
Eish…hakuna	
  matata	
  
Back	
  to	
  school	
  
Investment	
  

$$$$	
  	
  
+	
  	
  
££££	
  
	
  
Figured	
  out	
  my	
  why	
  
YOU!	
  
I	
  believe	
  … 	
  
ì  …in	
  entrepreneurship.	
  Never	
  has	
  there	
  

been	
  a	
  greater	
  4me	
  than	
  today	
  
(especially	
  for	
  women).	
  	
  

ì  Dalai	
  Lama	
  said,	
  “The	
  world	
  will	
  be	
  saved	
  

by	
  the	
  Western	
  Woman.”	
  So	
  if	
  you’re	
  a	
  
woman,	
  this	
  is	
  your	
  4me!	
  This	
  is	
  a	
  4me	
  to	
  
rise	
  up	
  and	
  contribute.	
  
I	
  believe	
  … 	
  
ì  …in	
  awakened	
  souls,	
  in	
  

following	
  your	
  passions	
  and	
  
living	
  your	
  dreams.	
  

ì  …in	
  healing	
  the	
  world	
  

through	
  happiness	
  and	
  that	
  
when	
  we	
  all	
  do	
  this	
  we’ll	
  be	
  
happier	
  and	
  the	
  impact	
  on	
  
the	
  world	
  will	
  be	
  massive.	
  	
  

ì  …it’s	
  easier	
  than	
  ever	
  RIGHT	
  

NOW	
  to	
  do	
  this.	
  
My	
  mission	
  

HELP	
  YOU	
  TO	
  BUILD	
  
A	
  PROFITABLE	
  6	
  OR	
  
7-­‐FIGURE	
  BUSINESS.	
  
To	
  help	
  you	
  bring	
  your	
  selling	
  
methods	
  up-­‐to-­‐date;	
  to	
  INCREASE	
  
your	
  sales,	
  make	
  you	
  more	
  
money,	
  make	
  your	
  business	
  
easier	
  and	
  your	
  life	
  more	
  
rewarding.	
  
Agenda	
  
ì  What	
  you’re	
  going	
  to	
  get	
  from	
  this	
  webinar	
  is:	
  
1. 

Knowledge	
  of	
  how	
  to	
  create	
  a	
  lead	
  genera4on	
  plan	
  to	
  
ahract	
  more	
  clients.	
  

2. 

A	
  process	
  to	
  free	
  yourself	
  from	
  cold	
  calling,	
  networking	
  
and	
  to	
  enable	
  sales	
  with	
  speed	
  plus,	
  my	
  social	
  media	
  
quick	
  4p.	
  	
  

3. 

How	
  to	
  build	
  a	
  social	
  media	
  funnel	
  to	
  shorten	
  your	
  sales	
  
cycle,	
  support	
  your	
  business,	
  gain	
  an	
  advantage	
  over	
  the	
  
compe44on	
  and	
  grow	
  your	
  list.	
  

4. 

How	
  to	
  create	
  posts	
  and	
  tweets	
  to	
  sell	
  your	
  products	
  and	
  
services.	
  	
  
1.	
  Evolution	
  of	
  Selling	
  

ì	
  
What	
  is	
  selling?	
  
ì  Selling	
  is:	
  
ì  all	
  about	
  having	
  conversa4ons!	
  
ì  about	
  helping	
  people	
  by	
  matching	
  their	
  needs	
  

to	
  their	
  wants,	
  or	
  finding	
  a	
  solu4on	
  to	
  their	
  
problems.	
  
ì  about	
  winning	
  AND,	
  
ì  It’s	
  the	
  most	
  fundamental	
  aspect	
  of	
  your	
  

business!	
  
Sales	
  is	
  a	
  people	
  business	
  
ì 

People	
  buy	
  from	
  people	
  and	
  prospects	
  do	
  business	
  with	
  people	
  
they	
  know,	
  like	
  and	
  trust.	
  

ì 

Put	
  effort	
  and	
  thought	
  into	
  building	
  good	
  rela4onships	
  but	
  never	
  
loose	
  sight	
  of	
  the	
  real	
  objec4ve	
  -­‐	
  to	
  make	
  a	
  sale!	
  

ì 

To	
  achieve	
  a	
  sale	
  you	
  must:	
  
ì 

Build	
  a	
  good,	
  trus4ng	
  rela4onship.	
  

ì 

Be	
  clear	
  when	
  you’re	
  building	
  this	
  and	
  when	
  you’re	
  making	
  a	
  
sale.	
  

ì 

Make	
  the	
  sale	
  inside	
  the	
  rela4onship.	
  
The	
  first	
  rule	
  of	
  sales	
  

SWSWSW	
  
…NEXT!	
  
	
  
What	
  makes	
  a	
  good	
  sales	
  person?	
  
Buyers	
  are	
  different	
  
Buyers	
  now	
  seek	
  you	
  out	
  
Fact	
  
ì 50-­‐70%	
  of	
  the	
  buying	
  

process	
  happens	
  before	
  
you	
  get	
  the	
  opportunity	
  
to	
  sell	
  (Source:	
  Forrester)	
  
Fact	
  
ì 90%	
  of	
  business	
  owners	
  

and	
  CEO’s	
  say	
  they	
  NEVER	
  
respond	
  to	
  cold	
  emails	
  or	
  
calls	
  (Source:	
  InsideView)	
  
Fact	
  
ì 89%	
  of	
  consumers	
  begin	
  

searching	
  for	
  products	
  
and	
  services	
  using	
  a	
  
search	
  engine	
  (Source:	
  
InsideView)	
  
Savvy	
  entrepreneurs	
  
ì  Savvy	
  entrepreneurs	
  are	
  shiqing	
  

their	
  spend	
  away	
  from	
  
‘interrupLon	
  adverLsing.’	
  i.e.	
  
trade	
  shows	
  and	
  direct	
  mail.	
  
Better	
  returns	
  through	
  social	
  media	
  
ì  57%	
  acquire	
  clients	
  and	
  customers	
  

through	
  blogging.	
  
ì  44%	
  from	
  Twiher.	
  
ì  77%	
  of	
  B2C	
  companies	
  and	
  43%	
  of	
  B2B	
  

companies	
  from	
  Facebook.	
  
They’re	
  listening	
  
SOCIAL	
  
Where	
  to	
  focus	
  
ì  To	
  win	
  in	
  business	
  now,	
  you’ve	
  got	
  to	
  be	
  focusing	
  

on	
  engagement,	
  interacLon	
  and	
  conversaLons.	
  

ì  Recent	
  figures	
  suggest	
  that	
  90%	
  of	
  us	
  buy	
  on	
  

recommendaLon	
  –	
  even	
  from	
  people	
  we’ve	
  
never	
  met.	
  	
  

ì  The	
  reason	
  –	
  we’re	
  programmed	
  this	
  way.	
  We	
  

follow	
  the	
  herd,	
  keep	
  up	
  with	
  the	
  crowd	
  and	
  so	
  
on.	
  
Which	
  one?	
  
(A)	
  Quiet	
  restaurant	
  

(B)	
  Busy	
  restaurant	
  
Social	
  media	
  works	
  in	
  the	
  same	
  way	
  
Studies	
  show	
  that	
  the	
  average	
  
conversion	
  rate	
  on	
  a	
  website	
  shoots	
  
from	
  7%	
  buying	
  up	
  to	
  71%	
  when	
  we’re	
  
recommended	
  via	
  social	
  networks.	
  
Social	
  media	
  shortens	
  the	
  sales	
  cycle	
  
ì  When	
  you	
  ask	
  for	
  help	
  or	
  search	
  for	
  

something	
  through	
  those	
  you’re	
  
connected	
  to,	
  you’ll	
  find	
  that	
  you’ll	
  end	
  
up	
  on	
  the	
  recommended	
  site	
  knowing	
  a	
  
lot	
  more.	
  You’ll	
  be	
  more	
  focused	
  and	
  
more	
  ready	
  to	
  buy!	
  
Key	
  thing	
  to	
  note	
  
ì  Understand	
  this	
  and	
  you’ll	
  take	
  

traffic	
  away	
  from	
  your	
  
compe4tors	
  who	
  may	
  out	
  rank	
  
you	
  now	
  in	
  terms	
  of	
  SEO.	
  
To	
  succeed	
  in	
  business	
  
ì  You	
  need	
  to	
  be	
  taught	
  how	
  to	
  

use	
  it	
  effec4vely	
  –	
  as	
  a	
  process.	
  

ì  You	
  need	
  to	
  know	
  your	
  

objec4ve	
  and	
  your	
  market.	
  Then	
  
plan,	
  focus	
  and	
  take	
  consistent	
  
ac4on.	
  
It’s	
  your	
  choice	
  
You	
  have	
  a	
  choice	
  –	
  whether	
  to:	
  
ì LEAD	
  the	
  change.	
  
ì FOLLOW	
  someone’s	
  change.	
  
ì QUIT.	
  
Consider	
  this…	
  
ì If	
  you	
  choose	
  not	
  to,	
  one	
  

thing’s	
  certain	
  –	
  your	
  
prospects,	
  clients	
  and	
  
compe4tors	
  are	
  going	
  to.	
  
SO	
  ASK	
  YOURSELF,	
  
CAN	
  YOU	
  AFFORD	
  NOT	
  
TO	
  UNDERSTAND	
  
HOW	
  TO	
  DO	
  THIS?	
  
Clients	
  access	
  information	
  
Decisions	
  are	
  made	
  
Overwhelmed	
  by	
  sales	
  messages	
  
BUT	
  …	
  THEY	
  STILL	
  
NEED	
  SOLUTIONS	
  
(&	
  NOW)	
  
Outwit	
  the	
  competition	
  
Out	
  maneuver	
  the	
  competition	
  
Stealth	
  sell	
  
CONNECT	
  MORE	
  	
  
DO	
  MORE	
  
SELL	
  MORE	
  
EMBRACE	
  
SOCIAL	
  SELLING	
  
Those	
  who	
  get	
  it	
  win	
  
31%	
  greater	
  team	
  
quota	
  with	
  social	
  
selling	
  techniques	
  
(Aberdeen	
  Group)	
  
TWEET	
  THAT	
  STAT!	
  
31%	
  greater	
  team	
  quota	
  with	
  social	
  selling	
  
#AberdeenGroup	
  @JaneFrankland	
  

	
  
3	
  Levels	
  of	
  social	
  selling	
  

LEVEL	
  3	
  –	
  Managed	
  Systems	
  

LEVEL	
  2	
  -­‐	
  Strategy	
  &	
  Formal	
  Training	
  

LEVEL	
  1	
  -­‐	
  Individuals	
  
To	
  stop	
  using	
  outdated	
  methods	
  
Empower	
  yourself	
  or	
  your	
  team	
  
Here	
  are	
  your	
  new	
  tools	
  
Good	
  News	
  
AND	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Bad	
  News	
  
Creating	
  The	
  Process	
  

ì	
  
Prospecting	
  
ì Prospec4ng	
  can	
  be	
  one	
  of	
  the	
  

less	
  glamorous	
  aspects	
  of	
  
running	
  a	
  business	
  but	
  it’s	
  also	
  
the	
  most	
  important.	
  If	
  you	
  
don’t	
  have	
  leads,	
  you	
  don’t	
  
have	
  sales	
  	
  (=	
  no	
  money)!	
  
Creating	
  success	
  
ì  Using	
  social	
  media	
  to	
  grow	
  your	
  clients	
  and	
  enable	
  

sales	
  has	
  been	
  on	
  the	
  radar	
  for	
  so	
  many	
  businesses	
  
but	
  few	
  achieve	
  success.	
  It’s	
  usually	
  because:	
  
ì  They	
  don’t	
  set	
  objec4ves.	
  	
  
ì  They	
  get	
  distracted.	
  
ì  Their	
  content	
  is	
  focused	
  on	
  selling,	
  not	
  the	
  
client	
  or	
  customer.	
  
ì  They’re	
  using	
  “old	
  school”	
  sales	
  and	
  marke4ng	
  
mentality	
  with	
  new	
  tools.	
  
ì  They	
  provide	
  no	
  value.	
  
A	
  replacement	
  for	
  cold	
  calling	
  
This	
  is	
  key…	
  
ì  …	
  because	
  when	
  you	
  cold	
  call	
  normally,	
  

there’s	
  no	
  prior	
  rela4onship	
  established	
  
and	
  your	
  prospect	
  has	
  no	
  sense	
  of	
  
obliga4on,	
  or	
  interest	
  to	
  give	
  you	
  the	
  
4me	
  of	
  day	
  because	
  they’ve	
  got	
  no	
  idea	
  
who	
  you	
  are.	
  
WRITE	
  THAT	
  DOWN	
  
“Every	
  good	
  conversaLon	
  
starts	
  with	
  good	
  listening”	
  
Good	
  listening	
  
ì  If	
  you	
  want	
  to	
  get	
  more	
  clients	
  you	
  

have	
  to	
  get	
  to	
  know	
  your	
  prospects	
  
and	
  establish	
  rela4onships—and	
  
social	
  media	
  can	
  help	
  you	
  
accomplish	
  this	
  quickly	
  and	
  easily.	
  	
  
Get	
  good	
  at	
  conversations	
  
Think	
  great	
  customer	
  service	
  
“Price	
  is	
  what	
  you	
  pay.	
  
Value	
  is	
  what	
  you	
  get”	
  
Warren	
  Buffet	
  
Know	
  your	
  
VALUE-­‐ADD	
  
Client	
  &	
  Lead	
  Generation	
  Plan	
  

ì	
  
Belief:	
  work	
  on	
  it	
  (continually)	
  
ì  Set	
  the	
  inten4on,	
  create	
  the	
  vision	
  and	
  believe.	
  
ì  Create	
  systems	
  to	
  support	
  you,	
  for	
  example:	
  
ì  Create	
  vision	
  boards.	
  
ì  Use	
  manifesta4ons,	
  affirma4ons	
  or	
  EFT.	
  
ì  Write	
  gra4tude	
  journals	
  daily.	
  
ì  Create	
  a	
  business	
  plan	
  and	
  firm	
  up	
  the	
  numbers.	
  
Research	
  &	
  prepare	
  
Your	
  buyers	
  

Your	
  compe4tors	
  

ì  Where	
  do	
  they	
  hang	
  out?	
  

ì  Where	
  do	
  they	
  hang	
  out?	
  

ì  What	
  do	
  they	
  like	
  to	
  talk	
  

ì  What	
  do	
  they	
  talk	
  about	
  

about?	
  
ì  What	
  are	
  their	
  pains	
  and	
  
challenges?	
  
ì  What	
  do	
  they	
  do	
  outside	
  of	
  
work?	
  
ì  Create	
  a	
  profile	
  (avatar)	
  of	
  
your	
  prospect	
  

ì  Assess	
  their	
  skills	
  (and	
  

weaknesses)	
  
Discover	
  business	
  opportunities	
  
ì  This	
  is	
  where	
  you’re	
  going	
  to	
  find	
  your	
  

clients	
  and	
  sales	
  opportuni4es.	
  

ì  Find	
  your	
  prospects	
  anywhere	
  online	
  -­‐	
  

wherever	
  a	
  relevant	
  conversa4on	
  is	
  
happening.	
  	
  

ì  Find	
  out	
  where	
  your	
  market	
  is	
  having	
  

conversa4ons	
  first,	
  and	
  then	
  go	
  there.	
  
Exercise	
  
•  List 5 places where they’re hanging out. By

doing this you can get ideas for what to post or
tweet about. Go find out what’s already working.
•  List 5 topics that are entertaining and interesting

to your target.
•  List 5 topics that are entertaining and interesting

but not necessarily related to your niche.
Groups/
CommuniLes/
Forums/Blogs	
  

Plagorm	
  (Twiher,	
  
LinkedIn,	
  
Facebook,	
  blog	
  
etc.)	
  

Niche	
  Topics	
  
(entertaining	
  &	
  
interesLng	
  -­‐	
  
RELATED)	
  

Non-­‐niche	
  
Topics	
  
(entertaining	
  &	
  
interesLng	
  –	
  NOT	
  
RELATED)	
  
Determine	
  the	
  best	
  way	
  to	
  connect	
  	
  
ì  Facebook’s	
  best	
  for	
  B2C	
  sales.	
  

LinkedIn	
  is	
  the	
  appropriate	
  
pla{orm	
  for	
  sales	
  of	
  B2B	
  
products	
  or	
  services,	
  and	
  
Twiher	
  can	
  be	
  employed	
  for	
  
all	
  kinds	
  of	
  sales.	
  
ì  Blogs,	
  live	
  chats	
  and	
  comment	
  

sec4ons	
  on	
  websites	
  are	
  also	
  
great	
  places	
  to	
  generate	
  
leads.	
  	
  
Remember	
  the	
  competition	
  
ì  Gaining	
  compe44ve	
  insight	
  is	
  useful	
  because	
  it	
  enables	
  

you	
  to	
  know	
  how	
  to	
  beher	
  posi4on	
  yourself	
  and	
  it	
  can	
  
help	
  you	
  get	
  more	
  clients.	
  

ì  Listen	
  to	
  what	
  they’re	
  saying	
  and	
  what	
  their	
  clients	
  are	
  

saying	
  about	
  them	
  too!	
  

ì  Set	
  up	
  Google	
  Alerts	
  for	
  compe4tor	
  terms	
  (brand	
  

names,	
  products,	
  business	
  owners	
  names).	
  

ì  Follow	
  them	
  on	
  the	
  social	
  pla{orms	
  and	
  join	
  groups	
  

where	
  they	
  may	
  be	
  AND	
  listen	
  to	
  what	
  they’re	
  saying.	
  
Strategy:	
  set	
  it	
  
ì  The	
  strategy	
  i.e.	
  your	
  mission	
  contains	
  

the	
  who,	
  what,	
  when,	
  where	
  and	
  why.	
  
Everything	
  else	
  is	
  about	
  the	
  tac4cs	
  to	
  
accomplish	
  the	
  mission.	
  

ì  Your	
  ac4vi4es	
  (tac4cs)	
  are	
  the	
  how	
  and	
  

should	
  contribute	
  to	
  the	
  success	
  of	
  a	
  
strategy.	
  	
  
“Tactics without
strategy is the noise
before defeat.”
– Sun Tzu
Image:	
  look	
  the	
  part	
  
ì  Percep4on	
  is	
  everything	
  and	
  reality	
  is	
  nothing	
  so	
  it	
  

doesn’t	
  maher	
  how	
  good	
  your	
  product	
  or	
  service	
  is.	
  
If	
  the	
  prospect	
  or	
  client	
  doesn’t	
  perceive	
  it	
  to	
  be	
  –	
  
it’s	
  not.	
  
ì  Success	
  or	
  failure	
  so	
  ojen	
  comes	
  down	
  to	
  

percepLon	
  and	
  presentaLon.	
  So	
  start	
  off	
  on	
  the	
  
right	
  track	
  by	
  presen4ng	
  yourself	
  well.	
  
Remember	
  Google!	
  
ì  Your	
  profile	
  has	
  now	
  become	
  a	
  tool	
  and	
  has	
  to	
  

represent	
  you	
  well	
  as	
  it’s	
  going	
  to	
  work	
  for	
  you	
  
24/7.	
  	
  
ì  Think	
  of	
  it	
  as	
  a	
  door	
  opener	
  and	
  invest	
  in	
  it	
  

accordingly.	
  Start	
  by	
  reviewing:	
  
ì  Headshots	
  &	
  PR	
  shots	
  (for	
  social	
  pla{orms).	
  
ì  Website.	
  
ì  Collateral	
  (brochures,	
  business	
  cards	
  etc.).	
  
Here’s	
  an	
  example	
  

Photos	
  of	
  “Jimmie”	
  by	
  Timothi	
  Photography	
  hhp://Timothi.com/	
  
The	
  moth	
  to	
  the	
  lamp	
  
Think	
  Bridget	
  Jones!	
  
It	
  works	
  so	
  well…	
  
ì  The	
  strategy	
  works	
  so	
  well	
  because	
  most	
  of	
  us	
  are	
  short	
  

on	
  4me,	
  so	
  we’ll	
  home	
  in	
  and	
  look	
  at	
  images	
  that	
  stand	
  
out.	
  We’re	
  bombarded	
  with	
  zillions	
  of	
  informa4on.	
  	
  
ì  When	
  you	
  get	
  a	
  professional	
  image	
  out	
  it	
  makes	
  people	
  

look.	
  And,	
  then	
  they’ll	
  spend	
  more	
  4me	
  diges4ng	
  what	
  
your	
  offer	
  or	
  message	
  is.	
  
ì  Then	
  they’ll	
  ask	
  the	
  right	
  ques4ons	
  and	
  they’ll	
  find	
  the	
  

right	
  answers	
  and	
  end	
  up	
  understanding	
  what	
  you’re	
  
trying	
  to	
  do.	
  	
  
Create	
  a	
  persona	
  
ì  Without	
  misrepresen4ng	
  yourself,	
  

create	
  a	
  persona	
  (profile)	
  that's	
  
likeable	
  and	
  trustworthy.	
  

ì  Show	
  personality	
  and	
  don’t	
  make	
  it	
  

ALL	
  business.	
  

ì  Buyer	
  beware…Posi4on	
  yourself	
  as	
  a	
  

jerk	
  and	
  loose	
  business!	
  
Gravatars	
  
ì 

Your Gravatar is an image that
follows you from site to site
appearing beside your name
when you do things like
comment or post on a blog.

ì 

Avatars help identify your posts
on blogs and web forums. Plus
they can help to drive traffic
organically to your website.

ì 

You can make one really easily
at: https://en.gravatar.com/
Sell	
  without	
  selling	
  
Join	
  communities,	
  groups	
  &	
  forums	
  
ì  Start	
  by	
  spending	
  some	
  

4me	
  with	
  the	
  tool	
  you	
  
plan	
  to	
  use.	
  

ì  Build	
  up	
  your	
  personal	
  

account,	
  have	
  
conversa4ons,	
  and	
  
become	
  acquainted	
  with	
  
the	
  norms	
  and	
  
expecta4ons	
  of	
  the	
  
community.	
  
Connect	
  	
  
ì  Friend,	
  follow	
  or	
  connect	
  

with	
  individuals	
  with	
  profiles	
  
that	
  match	
  your	
  prospects’	
  
or	
  your	
  clients’.	
  	
  

ì  Conduct	
  a	
  search	
  on	
  each	
  

social	
  pla{orm	
  or	
  use	
  a	
  
resource	
  like	
  
hhp://socialmen4on.com	
  	
  to	
  
find	
  prospects	
  who	
  are	
  
talking	
  about	
  your	
  industry	
  
or	
  using	
  related	
  keywords.	
  	
  
Engage	
  in	
  conversations	
  	
  
ì  Then	
  comment	
  on	
  their	
  posts,	
  retweet	
  

them,	
  answer	
  a	
  ques4on	
  or	
  share	
  
something	
  they	
  say.	
  	
  

ì  By	
  contribu4ng	
  to	
  their	
  conversa4on	
  you	
  

add	
  value	
  to	
  their	
  network.	
  Then	
  it	
  
becomes	
  natural	
  for	
  you	
  to	
  follow	
  them	
  
and	
  for	
  them	
  to	
  follow	
  you	
  back.	
  	
  

	
  
Show	
  you	
  care	
  &	
  add	
  value	
  
ì  If	
  you	
  just	
  write	
  them	
  a	
  

message	
  with	
  a	
  pitch	
  and	
  
a	
  link	
  to	
  your	
  website,	
  
they’ll	
  be	
  uninterested.	
  

ì  If	
  you	
  say,	
  ‘Here	
  are	
  some	
  

solu4ons	
  to	
  your	
  problem,	
  
maybe	
  my	
  product	
  or	
  
service	
  can	
  help,’	
  they’ll	
  
know	
  you	
  care	
  about	
  
them.	
  	
  
Keep	
  listening	
  
ì  If	
  you	
  really	
  listen	
  to	
  what	
  they’re	
  saying	
  on	
  

social	
  media,	
  you	
  can	
  open	
  doors	
  and	
  start	
  a	
  
conversa4on	
  without	
  having	
  to	
  make	
  a	
  cold	
  
call.	
  

ì  Contribute	
  to	
  a	
  conversa4on	
  they’re	
  already	
  

having	
  with	
  their	
  social	
  network	
  and	
  share	
  
content	
  that	
  they’ll	
  find	
  useful.	
  	
  
No	
  one-­‐way	
  conversations	
  
ì  You’ve	
  been	
  given	
  two	
  ears	
  

and	
  one	
  mouth	
  for	
  a	
  reason.	
  
Don’t	
  have	
  a	
  one-­‐way	
  
conversa4ons.	
  Don’t	
  talk	
  to	
  
your	
  laptop,	
  mobile	
  or	
  tablet.	
  

ì  Pay	
  ahen4on	
  to	
  what	
  your	
  

prospects	
  and	
  clients	
  are	
  
saying,	
  needing	
  and	
  even	
  
moaning	
  about.	
  	
  

ì  Ask	
  ques4ons,	
  listen	
  for	
  those	
  

who	
  are	
  asking	
  for	
  help.	
  
Build	
  relationships	
  
ì  Put	
  the	
  emphasis	
  on	
  

developing	
  rela4onships	
  more	
  
than	
  developing	
  leads,	
  because	
  
good	
  relaLonships	
  will	
  turn	
  
into	
  leads.	
  	
  

ì  People	
  share	
  a	
  lot	
  of	
  

informa4on,	
  and	
  if	
  you	
  monitor	
  
and	
  listen	
  to	
  what	
  they’re	
  
saying,	
  you’ll	
  eventually	
  be	
  able	
  
to	
  engage	
  in	
  a	
  meaningful	
  
conversa4on	
  with	
  them.	
  
Take	
  your	
  time	
  &	
  get	
  to	
  know	
  them	
  
ì  Once	
  you	
  develop	
  a	
  

rela4onship,	
  you	
  can	
  tell	
  the	
  
prospect	
  how	
  your	
  product	
  
or	
  service	
  might	
  be	
  
something	
  they	
  want	
  or	
  
need.	
  	
  

ì  NOTE	
  rela4onships	
  take	
  4me	
  

to	
  build	
  so	
  don’t	
  expect	
  
success	
  overnight.	
  

ì  You	
  don’t	
  get	
  married	
  on	
  the	
  

first	
  date!	
  
Conversion	
  
ì  Now	
  that	
  you’ve	
  laid	
  the	
  founda4ons	
  –	
  

you’re	
  visible,	
  looking	
  the	
  part	
  and	
  built	
  
trust,	
  it’s	
  4me	
  to	
  move	
  the	
  sale	
  along	
  and	
  
convert	
  the	
  prospect	
  into	
  a	
  client.	
  

ì  Two	
  things	
  are	
  important:	
  
1.  Emails	
  (your	
  list)	
  
2.  Mee4ngs	
  (online	
  and	
  offline)	
  

	
  
The	
  process	
  

Ahract	
  &	
  Promote	
  

Leads	
  

Convert	
  

Suspects	
  

Speaking	
  &	
  Events	
  
PublicaLons	
  
Blogs	
  &	
  Guest	
  Blogs	
  
Social	
  Media	
  &	
  PR	
  
SEO	
  

Prospects	
  

Landing	
  Pages	
  
CTAs	
  &	
  Opt-­‐ins	
  
Surveys	
  &	
  Forms	
  
QualificaLon	
  
MeeLngs	
  

Delight	
  

Close/Sell	
  

Clients	
  

Email	
  
QualificaLon	
  
MeeLngs	
  
Systems	
  &	
  Processes	
  
	
  

Loyalists	
  

Email	
  
Speaking	
  &	
  Events	
  
PublicaLons	
  
Social	
  Media	
  &	
  PR	
  
MeeLngs	
  
Social	
  media	
  quick	
  tip	
  
The	
  rules:	
  
1.  Know	
  your	
  objec4ve.	
  
2.  Create	
  a	
  process.	
  
3.  Fulfill	
  the	
  mission.	
  
4.  Get	
  the	
  BLEEP	
  out	
  of	
  there!	
  
5.  Analyze	
  the	
  results.	
  
6.  Tweak	
  and	
  /	
  rinse	
  and	
  repeat.	
  
Walk	
  in	
  your	
  buyer’s	
  digital	
  footsteps	
  
Create	
  digital	
  bait	
  (content)	
  
BECOME	
  SELLING	
  
CONSCIOUS	
  
MAKE	
  IT	
  A	
  WAY	
  OF	
  LIFE	
  
Summary	
  
ì  Knowledge	
  of	
  how	
  to	
  create	
  a	
  lead	
  genera4on	
  plan	
  to	
  

ahract	
  more	
  clients.	
  
ì  A	
  process	
  to	
  free	
  yourself	
  from	
  cold	
  calling,	
  networking	
  

and	
  to	
  enable	
  sales	
  with	
  speed	
  plus,	
  my	
  social	
  media	
  
quick	
  4p.	
  	
  
ì  How	
  to	
  build	
  a	
  social	
  media	
  funnel	
  to	
  shorten	
  your	
  sales	
  

cycle,	
  support	
  your	
  business,	
  gain	
  an	
  advantage	
  over	
  the	
  
compe44on	
  and	
  grow	
  your	
  list.	
  
ì  How	
  to	
  create	
  posts	
  and	
  tweets	
  to	
  sell	
  your	
  products	
  and	
  

services.	
  	
  
Consider	
  your	
  results	
  
ì  If	
  you’re	
  not	
  ge~ng	
  the	
  sales	
  results	
  you	
  

want	
  it’s	
  usually	
  because:	
  
1.  You	
  don’t	
  know	
  how	
  to	
  sell	
  
2.  You’ve	
  got	
  a	
  block	
  
3.  You’ve	
  not	
  got	
  the	
  resources	
  
4.  You’re	
  not	
  taking	
  enough	
  ac4on	
  

ì  This	
  is	
  what	
  we’re	
  going	
  to	
  look	
  at…	
  
Perform	
  at	
  a	
  higher	
  level	
  
ì  You	
  can	
  choose	
  to	
  give	
  

yourself	
  a	
  pay	
  rise.	
  

ì  By	
  applying	
  a	
  proven	
  system,	
  

you	
  can	
  predictably:	
  
ì  Get	
  more	
  leads.	
  
ì  Get	
  more	
  mee4ngs.	
  
ì  Get	
  more	
  sales	
  .	
  
ì  Earn	
  more	
  money	
  and,	
  
ì  Have	
  more	
  fun	
  in	
  your	
  

business	
  and	
  life!	
  
3	
  ways	
  to	
  perform	
  at	
  a	
  higher	
  level	
  
1.  Inner	
  game	
  –	
  Selling	
  is	
  90%	
  psychology	
  so	
  this	
  is	
  

about	
  the	
  mental	
  side	
  of	
  selling	
  –	
  belief	
  systems,	
  
comfort	
  zones	
  ,	
  way	
  you	
  deal	
  with	
  rejec4on.	
  

2.  Outer	
  game	
  –	
  strategies,	
  systems,	
  methodologies	
  

–	
  the	
  ‘how	
  you	
  do	
  it.’	
  

3.  AcLon	
  –	
  how	
  many	
  buyers	
  you	
  get	
  in	
  front	
  of.	
  
What’s	
  the	
  value?	
  
ì  What’s	
  1	
  sale	
  worth	
  to	
  you?	
  
ì  What’s	
  the	
  life4me	
  value	
  of	
  1	
  of	
  your	
  clients	
  or	
  1	
  of	
  

your	
  partnerships,	
  alliances	
  or	
  joint	
  ventures?	
  

ì  How	
  much	
  more	
  money	
  can	
  you	
  earn	
  per	
  month	
  if	
  

you	
  improve	
  your	
  sales	
  skills?	
  

ì  2k/month	
  =	
  24k/year	
  or	
  240k/10	
  years.	
  
ì  The	
  stakes	
  are	
  high!	
  
If	
  I	
  could	
  wave	
  a	
  magic	
  wand	
  
What	
  difference	
  would	
  it	
  
make	
  to	
  you	
  or	
  your	
  
family	
  if	
  you	
  could	
  bring	
  
in	
  an	
  extra	
  2,000/
month?	
  
Study	
  and	
  implement	
  
TheDailyWins	
  
ì 

7	
  module	
  membership	
  that	
  teaches	
  you	
  how	
  to	
  get	
  more	
  clients	
  and	
  sell:	
  
ì 

En4re	
  sales	
  process	
  –	
  from	
  ini4al	
  contact	
  through	
  to	
  the	
  close	
  and	
  sale.	
  	
  

ì 

Delivering	
  a	
  value	
  proposi4on,	
  USP	
  and	
  key	
  differen4ators	
  so	
  you	
  can	
  
stand	
  behind	
  what	
  you	
  charge.	
  

ì 

Value	
  and	
  pricing	
  in	
  a	
  world	
  of	
  fast	
  decisions.	
  

ì 

Growing	
  your	
  prospects	
  with	
  tradi4onal	
  and	
  modern	
  tools.	
  

ì 

Processes	
  and	
  systems.	
  

ì 

Closing	
  without	
  being	
  icky,	
  salezey	
  or	
  pushy.	
  

ì 

Videos,	
  PDFs,	
  fun	
  sheets	
  and	
  done	
  for	
  you	
  sheets/scripts.	
  

ì 

Weekly	
  sales	
  calls	
  live	
  for	
  the	
  7-­‐week	
  program.	
  

ì 

Access	
  to	
  a	
  community	
  and	
  group.	
  
LIMITED	
  TO	
  	
  
40	
  MEMBERS	
  
Program	
  
ì  Teach	
  you	
  my	
  proven	
  system	
  for:	
  
ì  How	
  to	
  get	
  unlimited	
  leads.	
  
ì  How	
  to	
  get	
  unlimited	
  mee4ngs.	
  
ì  How	
  to	
  convert	
  leads,	
  deal	
  with	
  objec4ons	
  and	
  
close.	
  	
  
ì  How	
  to	
  track	
  your	
  progress	
  and	
  analyze	
  your	
  
performance.	
  
ì  How	
  to	
  use	
  social	
  selling	
  inc.	
  Twiher,	
  Facebook,	
  and	
  
LinkedIn.	
  
ì  How	
  to	
  be	
  a	
  champion	
  in	
  conver4ng	
  prospects	
  into	
  
clients.	
  
Close	
  your	
  eyes	
  
ì Imagine	
  how	
  it	
  would	
  feel	
  to	
  

have:	
  
ì More	
  clients	
  
ì More	
  money	
  
ì Less	
  stress	
  
TheDailyWins	
   Inner	
  Game	
  

-­‐  Founda4ons	
  to	
  selling	
  
-­‐  Strategy	
  &	
  planning	
  
-­‐  Posi4oning	
  &	
  USPs	
  
	
  
Outer	
  Game	
  
-­‐  Methodology	
  &	
  process	
  
-­‐  Time	
  management	
  
-­‐  Selling	
  with	
  the	
  phone	
  &	
  mee4ngs	
  
-­‐  Social	
  selling	
  with	
  Twiher,	
  Facebook	
  &	
  LinkedIn	
  
	
  
AcLvity	
  
-­‐  Repor4ng,	
  analysis	
  &	
  performance	
  
Extras	
  
-­‐  Weekly	
  calls	
  throughout	
  the	
  program	
  
-­‐  Facebook	
  Community	
  
BONUSES	
  
5	
  Bonuses	
  
1.  Selling	
  with	
  Colour	
  training	
  module	
  and	
  e-­‐Book	
  from	
  a	
  

global	
  leader	
  in	
  colour	
  consultancy.	
  

2.  How	
  to	
  Build	
  a	
  Personal	
  Brand	
  e-­‐Book.	
  
3.  An	
  audio	
  interview	
  with	
  an	
  expert	
  on	
  iden4ty	
  upgrading	
  

that	
  covers	
  self	
  sabotage	
  and	
  money.	
  

4.  An	
  e-­‐Book	
  on	
  Financial	
  Educa4on.	
  	
  
5.  Email	
  access	
  to	
  me	
  during	
  the	
  program	
  so	
  you're	
  

supported	
  throughout	
  your	
  journey	
  and	
  not	
  leq	
  alone.	
  
SIGN	
  UP	
  AND	
  GO	
  TO:	
  
hhp://jane-­‐frankland.com/
trainings/thedailywins-­‐program	
  
If	
  this	
  course	
  was	
  offered	
  free	
  

YES	
   NO	
  
FREE	
  is	
  not	
  invested	
  
ì Congratula4ons	
  if	
  you	
  

answered	
  NO.	
  You’ve	
  got	
  a	
  
winning	
  ins4nct.	
  	
  

ì When	
  you	
  invest	
  in	
  yourself	
  

through	
  others	
  you	
  take	
  the	
  
commitment	
  seriously.	
  	
  
Additional	
  bonus	
  

Register	
  in	
  next	
  10	
  minutes:	
  
A	
  step-­‐by-­‐step	
  cheat	
  sheet	
  on	
  how	
  to	
  
grow	
  your	
  views	
  and	
  subscribers	
  on	
  
YouTube.	
  I'll	
  be	
  sharing	
  how	
  I	
  grew	
  
mine	
  as	
  an	
  unknown	
  to	
  over	
  100,000	
  
views	
  &	
  600	
  subscribers	
  in	
  a	
  year.	
  	
  
AND…	
  
ì The	
  first	
  6	
  people	
  who	
  choose	
  

to	
  move	
  forward	
  with	
  this	
  
today	
  (next	
  24	
  hours)	
  get	
  an	
  
addi4onal	
  bonus	
  –	
  1	
  hour	
  
private	
  coaching	
  session	
  with	
  
me.	
  
Early	
  bird	
  discount	
  

REGISTER	
  TODAY	
  
FOR	
  THE	
  DISCOUNT	
  
Still	
  not	
  sure…think	
  about	
  this	
  
ì  Whether	
  you	
  sign	
  up	
  today	
  or	
  not	
  there’s	
  a	
  cost	
  

involved.	
  

ì  That	
  could	
  be	
  tens	
  of	
  thousands	
  of	
  dollars	
  or	
  

pounds	
  -­‐	
  if	
  not	
  more.	
  

ì  This	
  is	
  a	
  well	
  thought	
  out	
  program	
  that’s	
  backed	
  by	
  

a	
  30-­‐day,	
  no	
  ques4ons	
  asked,	
  money-­‐back	
  
guarantee.	
  

ì  This	
  is	
  also	
  tax	
  deduc4ble	
  if	
  you’ve	
  got	
  a	
  business.	
  
Time	
  to	
  invest	
  in	
  yourself	
  
SPEND	
  MONEY	
  
TO	
  MAKE	
  MONEY	
  
Questions	
  &	
  Answers	
  

?	
  

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How To Get Clients & Sell Without Selling (Social Selling)

  • 1. How  To  Get  More  Clients  &  Sell  Without   Selling   ì  
  • 3. 3  objectives  for  this  webinar   1.  Add  value  by  modernizing  your  lead  genera4on  and  sales   approach.   2.  Deliver  breakthroughs  in  your  lead  genera4on  and  selling   strategy.   3.  Invite  you  to  join  me  in  a  work-­‐from-­‐home,  online   program  that’ll  update  your  lead  genera4on  and  selling   skills  so  you  see  consistent  growth,  make  more  money  and   be  happier.  
  • 4. Stay  till  the  end  …   …  and  get:   A  Step-­‐by-­‐Step  Guide  to  Selling  in   the  Digital  Era,  with  an  ac4on  plan.      
  • 5. Introduction   ì  How  you  can  get  more  ideal  clients   and  sell  without  selling.   ì   A  lead  genera4on  process,  plus  the   tools  you  need  to  fulfill  it:   ì  Social  media  /  social  selling.  
  • 6. How  I  got  into  this  “fine  mess”  
  • 7. Who  am  I?   ì  I’m  a  7-­‐figure  business   builder.     ì  I  grew  my  1st  company  to  7-­‐ figures  in  record  4me  -­‐  2   years  (organically)  and  then   did  it  a  2nd  4me  5  years  later.   ì  I’ve  also  recovered  a  6-­‐figure   business  and  taken  it  to  7-­‐ figures  –  much  harder.  
  • 8. Enabling  business   ì  During  the  past  18  years  I’ve  sold   to  startups  and  exis4ng   businesses  –  solo  entrepreneurs,   SMEs  and  mul4  na4onals.   ì  I  focus  on  3  areas:   2.  Sales   Marke4ng   3.  Opera4ons   1.  ì  I  deliver  consultancy,  coaching   and  training  (online  and  offline).    
  • 13. Investment   $$$$     +     ££££    
  • 14.
  • 15.
  • 16. Figured  out  my  why  
  • 18. I  believe  …   ì  …in  entrepreneurship.  Never  has  there   been  a  greater  4me  than  today   (especially  for  women).     ì  Dalai  Lama  said,  “The  world  will  be  saved   by  the  Western  Woman.”  So  if  you’re  a   woman,  this  is  your  4me!  This  is  a  4me  to   rise  up  and  contribute.  
  • 19. I  believe  …   ì  …in  awakened  souls,  in   following  your  passions  and   living  your  dreams.   ì  …in  healing  the  world   through  happiness  and  that   when  we  all  do  this  we’ll  be   happier  and  the  impact  on   the  world  will  be  massive.     ì  …it’s  easier  than  ever  RIGHT   NOW  to  do  this.  
  • 20. My  mission   HELP  YOU  TO  BUILD   A  PROFITABLE  6  OR   7-­‐FIGURE  BUSINESS.  
  • 21. To  help  you  bring  your  selling   methods  up-­‐to-­‐date;  to  INCREASE   your  sales,  make  you  more   money,  make  your  business   easier  and  your  life  more   rewarding.  
  • 22. Agenda   ì  What  you’re  going  to  get  from  this  webinar  is:   1.  Knowledge  of  how  to  create  a  lead  genera4on  plan  to   ahract  more  clients.   2.  A  process  to  free  yourself  from  cold  calling,  networking   and  to  enable  sales  with  speed  plus,  my  social  media   quick  4p.     3.  How  to  build  a  social  media  funnel  to  shorten  your  sales   cycle,  support  your  business,  gain  an  advantage  over  the   compe44on  and  grow  your  list.   4.  How  to  create  posts  and  tweets  to  sell  your  products  and   services.    
  • 23. 1.  Evolution  of  Selling   ì  
  • 24. What  is  selling?   ì  Selling  is:   ì  all  about  having  conversa4ons!   ì  about  helping  people  by  matching  their  needs   to  their  wants,  or  finding  a  solu4on  to  their   problems.   ì  about  winning  AND,   ì  It’s  the  most  fundamental  aspect  of  your   business!  
  • 25. Sales  is  a  people  business   ì  People  buy  from  people  and  prospects  do  business  with  people   they  know,  like  and  trust.   ì  Put  effort  and  thought  into  building  good  rela4onships  but  never   loose  sight  of  the  real  objec4ve  -­‐  to  make  a  sale!   ì  To  achieve  a  sale  you  must:   ì  Build  a  good,  trus4ng  rela4onship.   ì  Be  clear  when  you’re  building  this  and  when  you’re  making  a   sale.   ì  Make  the  sale  inside  the  rela4onship.  
  • 26. The  first  rule  of  sales   SWSWSW   …NEXT!    
  • 27.
  • 28. What  makes  a  good  sales  person?  
  • 30. Buyers  now  seek  you  out  
  • 31. Fact   ì 50-­‐70%  of  the  buying   process  happens  before   you  get  the  opportunity   to  sell  (Source:  Forrester)  
  • 32. Fact   ì 90%  of  business  owners   and  CEO’s  say  they  NEVER   respond  to  cold  emails  or   calls  (Source:  InsideView)  
  • 33. Fact   ì 89%  of  consumers  begin   searching  for  products   and  services  using  a   search  engine  (Source:   InsideView)  
  • 34. Savvy  entrepreneurs   ì  Savvy  entrepreneurs  are  shiqing   their  spend  away  from   ‘interrupLon  adverLsing.’  i.e.   trade  shows  and  direct  mail.  
  • 35. Better  returns  through  social  media   ì  57%  acquire  clients  and  customers   through  blogging.   ì  44%  from  Twiher.   ì  77%  of  B2C  companies  and  43%  of  B2B   companies  from  Facebook.  
  • 38. Where  to  focus   ì  To  win  in  business  now,  you’ve  got  to  be  focusing   on  engagement,  interacLon  and  conversaLons.   ì  Recent  figures  suggest  that  90%  of  us  buy  on   recommendaLon  –  even  from  people  we’ve   never  met.     ì  The  reason  –  we’re  programmed  this  way.  We   follow  the  herd,  keep  up  with  the  crowd  and  so   on.  
  • 39. Which  one?   (A)  Quiet  restaurant   (B)  Busy  restaurant  
  • 40. Social  media  works  in  the  same  way   Studies  show  that  the  average   conversion  rate  on  a  website  shoots   from  7%  buying  up  to  71%  when  we’re   recommended  via  social  networks.  
  • 41. Social  media  shortens  the  sales  cycle   ì  When  you  ask  for  help  or  search  for   something  through  those  you’re   connected  to,  you’ll  find  that  you’ll  end   up  on  the  recommended  site  knowing  a   lot  more.  You’ll  be  more  focused  and   more  ready  to  buy!  
  • 42. Key  thing  to  note   ì  Understand  this  and  you’ll  take   traffic  away  from  your   compe4tors  who  may  out  rank   you  now  in  terms  of  SEO.  
  • 43. To  succeed  in  business   ì  You  need  to  be  taught  how  to   use  it  effec4vely  –  as  a  process.   ì  You  need  to  know  your   objec4ve  and  your  market.  Then   plan,  focus  and  take  consistent   ac4on.  
  • 44. It’s  your  choice   You  have  a  choice  –  whether  to:   ì LEAD  the  change.   ì FOLLOW  someone’s  change.   ì QUIT.  
  • 45.
  • 46. Consider  this…   ì If  you  choose  not  to,  one   thing’s  certain  –  your   prospects,  clients  and   compe4tors  are  going  to.  
  • 47.
  • 48. SO  ASK  YOURSELF,   CAN  YOU  AFFORD  NOT   TO  UNDERSTAND   HOW  TO  DO  THIS?  
  • 51. Overwhelmed  by  sales  messages  
  • 52. BUT  …  THEY  STILL   NEED  SOLUTIONS   (&  NOW)  
  • 53.
  • 55. Out  maneuver  the  competition  
  • 57. CONNECT  MORE     DO  MORE   SELL  MORE  
  • 59. Those  who  get  it  win   31%  greater  team   quota  with  social   selling  techniques   (Aberdeen  Group)  
  • 60. TWEET  THAT  STAT!   31%  greater  team  quota  with  social  selling   #AberdeenGroup  @JaneFrankland    
  • 61. 3  Levels  of  social  selling   LEVEL  3  –  Managed  Systems   LEVEL  2  -­‐  Strategy  &  Formal  Training   LEVEL  1  -­‐  Individuals  
  • 62.
  • 63. To  stop  using  outdated  methods  
  • 64. Empower  yourself  or  your  team  
  • 65.
  • 66. Here  are  your  new  tools  
  • 67. Good  News   AND                     Bad  News  
  • 69. Prospecting   ì Prospec4ng  can  be  one  of  the   less  glamorous  aspects  of   running  a  business  but  it’s  also   the  most  important.  If  you   don’t  have  leads,  you  don’t   have  sales    (=  no  money)!  
  • 70. Creating  success   ì  Using  social  media  to  grow  your  clients  and  enable   sales  has  been  on  the  radar  for  so  many  businesses   but  few  achieve  success.  It’s  usually  because:   ì  They  don’t  set  objec4ves.     ì  They  get  distracted.   ì  Their  content  is  focused  on  selling,  not  the   client  or  customer.   ì  They’re  using  “old  school”  sales  and  marke4ng   mentality  with  new  tools.   ì  They  provide  no  value.  
  • 71. A  replacement  for  cold  calling  
  • 72. This  is  key…   ì  …  because  when  you  cold  call  normally,   there’s  no  prior  rela4onship  established   and  your  prospect  has  no  sense  of   obliga4on,  or  interest  to  give  you  the   4me  of  day  because  they’ve  got  no  idea   who  you  are.  
  • 73.
  • 74. WRITE  THAT  DOWN   “Every  good  conversaLon   starts  with  good  listening”  
  • 75. Good  listening   ì  If  you  want  to  get  more  clients  you   have  to  get  to  know  your  prospects   and  establish  rela4onships—and   social  media  can  help  you   accomplish  this  quickly  and  easily.    
  • 76. Get  good  at  conversations  
  • 77. Think  great  customer  service  
  • 78. “Price  is  what  you  pay.   Value  is  what  you  get”   Warren  Buffet  
  • 80.
  • 81. Client  &  Lead  Generation  Plan   ì  
  • 82. Belief:  work  on  it  (continually)   ì  Set  the  inten4on,  create  the  vision  and  believe.   ì  Create  systems  to  support  you,  for  example:   ì  Create  vision  boards.   ì  Use  manifesta4ons,  affirma4ons  or  EFT.   ì  Write  gra4tude  journals  daily.   ì  Create  a  business  plan  and  firm  up  the  numbers.  
  • 83. Research  &  prepare   Your  buyers   Your  compe4tors   ì  Where  do  they  hang  out?   ì  Where  do  they  hang  out?   ì  What  do  they  like  to  talk   ì  What  do  they  talk  about   about?   ì  What  are  their  pains  and   challenges?   ì  What  do  they  do  outside  of   work?   ì  Create  a  profile  (avatar)  of   your  prospect   ì  Assess  their  skills  (and   weaknesses)  
  • 84. Discover  business  opportunities   ì  This  is  where  you’re  going  to  find  your   clients  and  sales  opportuni4es.   ì  Find  your  prospects  anywhere  online  -­‐   wherever  a  relevant  conversa4on  is   happening.     ì  Find  out  where  your  market  is  having   conversa4ons  first,  and  then  go  there.  
  • 85. Exercise   •  List 5 places where they’re hanging out. By doing this you can get ideas for what to post or tweet about. Go find out what’s already working. •  List 5 topics that are entertaining and interesting to your target. •  List 5 topics that are entertaining and interesting but not necessarily related to your niche.
  • 86. Groups/ CommuniLes/ Forums/Blogs   Plagorm  (Twiher,   LinkedIn,   Facebook,  blog   etc.)   Niche  Topics   (entertaining  &   interesLng  -­‐   RELATED)   Non-­‐niche   Topics   (entertaining  &   interesLng  –  NOT   RELATED)  
  • 87. Determine  the  best  way  to  connect     ì  Facebook’s  best  for  B2C  sales.   LinkedIn  is  the  appropriate   pla{orm  for  sales  of  B2B   products  or  services,  and   Twiher  can  be  employed  for   all  kinds  of  sales.   ì  Blogs,  live  chats  and  comment   sec4ons  on  websites  are  also   great  places  to  generate   leads.    
  • 88. Remember  the  competition   ì  Gaining  compe44ve  insight  is  useful  because  it  enables   you  to  know  how  to  beher  posi4on  yourself  and  it  can   help  you  get  more  clients.   ì  Listen  to  what  they’re  saying  and  what  their  clients  are   saying  about  them  too!   ì  Set  up  Google  Alerts  for  compe4tor  terms  (brand   names,  products,  business  owners  names).   ì  Follow  them  on  the  social  pla{orms  and  join  groups   where  they  may  be  AND  listen  to  what  they’re  saying.  
  • 89. Strategy:  set  it   ì  The  strategy  i.e.  your  mission  contains   the  who,  what,  when,  where  and  why.   Everything  else  is  about  the  tac4cs  to   accomplish  the  mission.   ì  Your  ac4vi4es  (tac4cs)  are  the  how  and   should  contribute  to  the  success  of  a   strategy.    
  • 90. “Tactics without strategy is the noise before defeat.” – Sun Tzu
  • 91. Image:  look  the  part   ì  Percep4on  is  everything  and  reality  is  nothing  so  it   doesn’t  maher  how  good  your  product  or  service  is.   If  the  prospect  or  client  doesn’t  perceive  it  to  be  –   it’s  not.   ì  Success  or  failure  so  ojen  comes  down  to   percepLon  and  presentaLon.  So  start  off  on  the   right  track  by  presen4ng  yourself  well.  
  • 92. Remember  Google!   ì  Your  profile  has  now  become  a  tool  and  has  to   represent  you  well  as  it’s  going  to  work  for  you   24/7.     ì  Think  of  it  as  a  door  opener  and  invest  in  it   accordingly.  Start  by  reviewing:   ì  Headshots  &  PR  shots  (for  social  pla{orms).   ì  Website.   ì  Collateral  (brochures,  business  cards  etc.).  
  • 93. Here’s  an  example   Photos  of  “Jimmie”  by  Timothi  Photography  hhp://Timothi.com/  
  • 94. The  moth  to  the  lamp  
  • 96. It  works  so  well…   ì  The  strategy  works  so  well  because  most  of  us  are  short   on  4me,  so  we’ll  home  in  and  look  at  images  that  stand   out.  We’re  bombarded  with  zillions  of  informa4on.     ì  When  you  get  a  professional  image  out  it  makes  people   look.  And,  then  they’ll  spend  more  4me  diges4ng  what   your  offer  or  message  is.   ì  Then  they’ll  ask  the  right  ques4ons  and  they’ll  find  the   right  answers  and  end  up  understanding  what  you’re   trying  to  do.    
  • 97. Create  a  persona   ì  Without  misrepresen4ng  yourself,   create  a  persona  (profile)  that's   likeable  and  trustworthy.   ì  Show  personality  and  don’t  make  it   ALL  business.   ì  Buyer  beware…Posi4on  yourself  as  a   jerk  and  loose  business!  
  • 98. Gravatars   ì  Your Gravatar is an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog. ì  Avatars help identify your posts on blogs and web forums. Plus they can help to drive traffic organically to your website. ì  You can make one really easily at: https://en.gravatar.com/
  • 100. Join  communities,  groups  &  forums   ì  Start  by  spending  some   4me  with  the  tool  you   plan  to  use.   ì  Build  up  your  personal   account,  have   conversa4ons,  and   become  acquainted  with   the  norms  and   expecta4ons  of  the   community.  
  • 101. Connect     ì  Friend,  follow  or  connect   with  individuals  with  profiles   that  match  your  prospects’   or  your  clients’.     ì  Conduct  a  search  on  each   social  pla{orm  or  use  a   resource  like   hhp://socialmen4on.com    to   find  prospects  who  are   talking  about  your  industry   or  using  related  keywords.    
  • 102. Engage  in  conversations     ì  Then  comment  on  their  posts,  retweet   them,  answer  a  ques4on  or  share   something  they  say.     ì  By  contribu4ng  to  their  conversa4on  you   add  value  to  their  network.  Then  it   becomes  natural  for  you  to  follow  them   and  for  them  to  follow  you  back.      
  • 103. Show  you  care  &  add  value   ì  If  you  just  write  them  a   message  with  a  pitch  and   a  link  to  your  website,   they’ll  be  uninterested.   ì  If  you  say,  ‘Here  are  some   solu4ons  to  your  problem,   maybe  my  product  or   service  can  help,’  they’ll   know  you  care  about   them.    
  • 104. Keep  listening   ì  If  you  really  listen  to  what  they’re  saying  on   social  media,  you  can  open  doors  and  start  a   conversa4on  without  having  to  make  a  cold   call.   ì  Contribute  to  a  conversa4on  they’re  already   having  with  their  social  network  and  share   content  that  they’ll  find  useful.    
  • 105. No  one-­‐way  conversations   ì  You’ve  been  given  two  ears   and  one  mouth  for  a  reason.   Don’t  have  a  one-­‐way   conversa4ons.  Don’t  talk  to   your  laptop,  mobile  or  tablet.   ì  Pay  ahen4on  to  what  your   prospects  and  clients  are   saying,  needing  and  even   moaning  about.     ì  Ask  ques4ons,  listen  for  those   who  are  asking  for  help.  
  • 106. Build  relationships   ì  Put  the  emphasis  on   developing  rela4onships  more   than  developing  leads,  because   good  relaLonships  will  turn   into  leads.     ì  People  share  a  lot  of   informa4on,  and  if  you  monitor   and  listen  to  what  they’re   saying,  you’ll  eventually  be  able   to  engage  in  a  meaningful   conversa4on  with  them.  
  • 107. Take  your  time  &  get  to  know  them   ì  Once  you  develop  a   rela4onship,  you  can  tell  the   prospect  how  your  product   or  service  might  be   something  they  want  or   need.     ì  NOTE  rela4onships  take  4me   to  build  so  don’t  expect   success  overnight.   ì  You  don’t  get  married  on  the   first  date!  
  • 108. Conversion   ì  Now  that  you’ve  laid  the  founda4ons  –   you’re  visible,  looking  the  part  and  built   trust,  it’s  4me  to  move  the  sale  along  and   convert  the  prospect  into  a  client.   ì  Two  things  are  important:   1.  Emails  (your  list)   2.  Mee4ngs  (online  and  offline)    
  • 109. The  process   Ahract  &  Promote   Leads   Convert   Suspects   Speaking  &  Events   PublicaLons   Blogs  &  Guest  Blogs   Social  Media  &  PR   SEO   Prospects   Landing  Pages   CTAs  &  Opt-­‐ins   Surveys  &  Forms   QualificaLon   MeeLngs   Delight   Close/Sell   Clients   Email   QualificaLon   MeeLngs   Systems  &  Processes     Loyalists   Email   Speaking  &  Events   PublicaLons   Social  Media  &  PR   MeeLngs  
  • 110.
  • 111. Social  media  quick  tip   The  rules:   1.  Know  your  objec4ve.   2.  Create  a  process.   3.  Fulfill  the  mission.   4.  Get  the  BLEEP  out  of  there!   5.  Analyze  the  results.   6.  Tweak  and  /  rinse  and  repeat.  
  • 112.
  • 113. Walk  in  your  buyer’s  digital  footsteps  
  • 114. Create  digital  bait  (content)  
  • 115. BECOME  SELLING   CONSCIOUS   MAKE  IT  A  WAY  OF  LIFE  
  • 116. Summary   ì  Knowledge  of  how  to  create  a  lead  genera4on  plan  to   ahract  more  clients.   ì  A  process  to  free  yourself  from  cold  calling,  networking   and  to  enable  sales  with  speed  plus,  my  social  media   quick  4p.     ì  How  to  build  a  social  media  funnel  to  shorten  your  sales   cycle,  support  your  business,  gain  an  advantage  over  the   compe44on  and  grow  your  list.   ì  How  to  create  posts  and  tweets  to  sell  your  products  and   services.    
  • 117. Consider  your  results   ì  If  you’re  not  ge~ng  the  sales  results  you   want  it’s  usually  because:   1.  You  don’t  know  how  to  sell   2.  You’ve  got  a  block   3.  You’ve  not  got  the  resources   4.  You’re  not  taking  enough  ac4on   ì  This  is  what  we’re  going  to  look  at…  
  • 118. Perform  at  a  higher  level   ì  You  can  choose  to  give   yourself  a  pay  rise.   ì  By  applying  a  proven  system,   you  can  predictably:   ì  Get  more  leads.   ì  Get  more  mee4ngs.   ì  Get  more  sales  .   ì  Earn  more  money  and,   ì  Have  more  fun  in  your   business  and  life!  
  • 119. 3  ways  to  perform  at  a  higher  level   1.  Inner  game  –  Selling  is  90%  psychology  so  this  is   about  the  mental  side  of  selling  –  belief  systems,   comfort  zones  ,  way  you  deal  with  rejec4on.   2.  Outer  game  –  strategies,  systems,  methodologies   –  the  ‘how  you  do  it.’   3.  AcLon  –  how  many  buyers  you  get  in  front  of.  
  • 120. What’s  the  value?   ì  What’s  1  sale  worth  to  you?   ì  What’s  the  life4me  value  of  1  of  your  clients  or  1  of   your  partnerships,  alliances  or  joint  ventures?   ì  How  much  more  money  can  you  earn  per  month  if   you  improve  your  sales  skills?   ì  2k/month  =  24k/year  or  240k/10  years.   ì  The  stakes  are  high!  
  • 121. If  I  could  wave  a  magic  wand  
  • 122. What  difference  would  it   make  to  you  or  your   family  if  you  could  bring   in  an  extra  2,000/ month?  
  • 123.
  • 125. TheDailyWins   ì  7  module  membership  that  teaches  you  how  to  get  more  clients  and  sell:   ì  En4re  sales  process  –  from  ini4al  contact  through  to  the  close  and  sale.     ì  Delivering  a  value  proposi4on,  USP  and  key  differen4ators  so  you  can   stand  behind  what  you  charge.   ì  Value  and  pricing  in  a  world  of  fast  decisions.   ì  Growing  your  prospects  with  tradi4onal  and  modern  tools.   ì  Processes  and  systems.   ì  Closing  without  being  icky,  salezey  or  pushy.   ì  Videos,  PDFs,  fun  sheets  and  done  for  you  sheets/scripts.   ì  Weekly  sales  calls  live  for  the  7-­‐week  program.   ì  Access  to  a  community  and  group.  
  • 126. LIMITED  TO     40  MEMBERS  
  • 127. Program   ì  Teach  you  my  proven  system  for:   ì  How  to  get  unlimited  leads.   ì  How  to  get  unlimited  mee4ngs.   ì  How  to  convert  leads,  deal  with  objec4ons  and   close.     ì  How  to  track  your  progress  and  analyze  your   performance.   ì  How  to  use  social  selling  inc.  Twiher,  Facebook,  and   LinkedIn.   ì  How  to  be  a  champion  in  conver4ng  prospects  into   clients.  
  • 128. Close  your  eyes   ì Imagine  how  it  would  feel  to   have:   ì More  clients   ì More  money   ì Less  stress  
  • 129. TheDailyWins   Inner  Game   -­‐  Founda4ons  to  selling   -­‐  Strategy  &  planning   -­‐  Posi4oning  &  USPs     Outer  Game   -­‐  Methodology  &  process   -­‐  Time  management   -­‐  Selling  with  the  phone  &  mee4ngs   -­‐  Social  selling  with  Twiher,  Facebook  &  LinkedIn     AcLvity   -­‐  Repor4ng,  analysis  &  performance   Extras   -­‐  Weekly  calls  throughout  the  program   -­‐  Facebook  Community  
  • 130.
  • 132. 5  Bonuses   1.  Selling  with  Colour  training  module  and  e-­‐Book  from  a   global  leader  in  colour  consultancy.   2.  How  to  Build  a  Personal  Brand  e-­‐Book.   3.  An  audio  interview  with  an  expert  on  iden4ty  upgrading   that  covers  self  sabotage  and  money.   4.  An  e-­‐Book  on  Financial  Educa4on.     5.  Email  access  to  me  during  the  program  so  you're   supported  throughout  your  journey  and  not  leq  alone.  
  • 133. SIGN  UP  AND  GO  TO:   hhp://jane-­‐frankland.com/ trainings/thedailywins-­‐program  
  • 134. If  this  course  was  offered  free   YES   NO  
  • 135. FREE  is  not  invested   ì Congratula4ons  if  you   answered  NO.  You’ve  got  a   winning  ins4nct.     ì When  you  invest  in  yourself   through  others  you  take  the   commitment  seriously.    
  • 136. Additional  bonus   Register  in  next  10  minutes:   A  step-­‐by-­‐step  cheat  sheet  on  how  to   grow  your  views  and  subscribers  on   YouTube.  I'll  be  sharing  how  I  grew   mine  as  an  unknown  to  over  100,000   views  &  600  subscribers  in  a  year.    
  • 137. AND…   ì The  first  6  people  who  choose   to  move  forward  with  this   today  (next  24  hours)  get  an   addi4onal  bonus  –  1  hour   private  coaching  session  with   me.  
  • 138. Early  bird  discount   REGISTER  TODAY   FOR  THE  DISCOUNT  
  • 139. Still  not  sure…think  about  this   ì  Whether  you  sign  up  today  or  not  there’s  a  cost   involved.   ì  That  could  be  tens  of  thousands  of  dollars  or   pounds  -­‐  if  not  more.   ì  This  is  a  well  thought  out  program  that’s  backed  by   a  30-­‐day,  no  ques4ons  asked,  money-­‐back   guarantee.   ì  This  is  also  tax  deduc4ble  if  you’ve  got  a  business.  
  • 140. Time  to  invest  in  yourself  
  • 141. SPEND  MONEY   TO  MAKE  MONEY  
  • 142.