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what story is your
portfolio telling?
Jane Falconer-White
@janefalcwhite
jane@humanmade.co.uk
i love a
good story
it’s all
about
communication
don’t neglect your shop window
• magic coach and horses
• beautiful ballgown
• glass slipper
• cinderella at ball
• prince in love
• created happy ending
Fairy godmother services
Project Cinderella
but where is the story?
the really juicy bits
What story is your portfolio telling? WordCamp London
the hero’s journey story
Joseph Campbell’s mono myth
Image from www.decodingcreativity.com
what do you want to do more of?
get to know your hero
make a connection
writing the hero’s journey
the ordinary world and status quo
Image : London Underground, BY-NC, Chris Cabot
the hero receives the call
youyour client
the hero finds the mentor
the challenges
remote working
tight timescales
working together
plugins
custom development
branding guidelines
data migration
third party integration
data volume
legal constraints
select your
challenges
how do you want to
shine?
mini stories
the challenging obstacle
the inspired solution
repeat…
the hero overcomes the
challenges
Image Obstacle, BY, The US Army
triumph - return with the elixir
the ordinary
world
background - who are
they and what do they
do?
the call what were their issues?
the mentor
how did they come
to engage you?
the challenges
technical, environmental
how were they overcome?
sell products & services
promote culture
return with
the elixir outcomes, future plans
client testimonials
“they really were
totally amazing!”
highlight with headings
give your story a
great cover
change your own world
what do you want to sell more of?
who are you selling to?
tell the hero’s journey
make it look beautiful
get a testimonial
a hero can
be anyone
batman - the dark knight rises
Photo credit - my own mini superheroes

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