WordCamp London - 21 March 2015
Once a job is done, all too often it’s onto the next piece of work with just a few cursory screenshots added to your own portfolio as a reminder. You are throwing away a great opportunity. In this talk I will highlight the importance of having a good portfolio of work, both for credibility and as a tool to get more of the work you want in future.
Just using images misses out on the really juicy part, the hero’s journey behind the site. I will get you thinking about your portfolio from a marketing perspective to make sure that it’s telling the right story. I’ll provide easy tips and techniques for creating your portfolio content that you can use every time.
You really don’t need to be a great writer to be able to produce a great case study story.
5. • magic coach and horses
• beautiful ballgown
• glass slipper
• cinderella at ball
• prince in love
• created happy ending
Fairy godmother services
Project Cinderella
but where is the story?
17. remote working
tight timescales
working together
plugins
custom development
branding guidelines
data migration
third party integration
data volume
legal constraints
select your
challenges
how do you want to
shine?
21. the ordinary
world
background - who are
they and what do they
do?
the call what were their issues?
the mentor
how did they come
to engage you?
the challenges
technical, environmental
how were they overcome?
sell products & services
promote culture
return with
the elixir outcomes, future plans