These slides are from the first of three webinars where AdStage and AJ Wilcox, LinkedIn Ad experts, discuss the following topics: - Why your campaigns are failing - How to structure and organize your campaigns - What targeting combinations to use for success

1. @adstage
The Beginner’s Guide:
What You Need to Know to Be
Successful with LinkedIn Ads
LinkedIn Ads Expert and Founder
of B2Linked.com
@wilcoxaj
AJ
Wilcox

2. Let’s Talk About LinkedIn
@adstage

3. With the Right Knowledge…
@adstage

4. Today I'll Be Covering
• Why your campaigns are failing
• What targeting combinations to use for success
• How to structure and organize your campaigns
• Your questions and answers
@adstage

5. Common Issues with LinkedIn
Your bidding more but your impressions are declining
@adstage

6. Increasing Your Bids Won’t Help
Your CPCs will just get more expensive by increasing your bid
@adstage
LINKEDIN HAS
A HIDDEN
METRIC

7. How Relevancy Score Affects Delivery
Similar to Google’s Quality Score or Facebook’s Relevancy Score
@adstage
Metric Advertiser 1 Advertiser 2
Bids $3.00 $4.00
CTR 0.60% 0.40%
Impressions 1,000 1,000
Clicks 6 4
Spend $18.00 $16.00>
<

8. Targeting For Success
@adstage
LIMIT
TARGETING
FIELDS
> 300k
AUDIENCE
SIZE
4 MAIN
TARGETING
TENETS

9. 4 Main Targeting Tenets
@adstage
GROUPS +
SENIORITY
JOB FUNCTION
+ SENIORITY
SKILLS +
SENIORITYJOB TITLE

10. How This Works
@adstage
JOB TITLE
JOB FUNCTION
+ SENIORITY
SKILLS +
SENIORITY
GROUPS +
SENIORITY

11. Structuring Your Campaigns
@adstage
Sales Manager Titles - Size 1-500
Sales Manager Titles - Size 501+
Name Your
Campaigns After
Your Audience

12. Ad Types
@adstage
Sponsored Updates Text Ads

13. Why Sponsored Updates?
@adstage
• 800x400 Image
• More real estate
• Appears in feed
• 0.3%CTRs*
• 160 character intro
• 230 character title
• 160 character description
• Desktop & mobile users
• Similar CPCs
• 50×50 image
• Shown in the right rail of
internal pages
• ~.03% CTRs*
• 25 character headline
• 75 character description
• Desktop users only

14. Pricing
@adstage
CPMCPC
Performance Campaigns Branding Campaigns

15. Yes, It’s Expensive
@adstage
$500
LINKEDIN
ADS CREDIT
bit.ly/adstage-linkedin-credit

16. Next Time…
@adstage
• Wednesday, June 3, 2015 at 1pm Pacific Time
• Bidding Strategies
• Measurement & tracking
• Expanding your targeting

17. Ask Questions
@adstage
LinkedIn Ads Expert and Founder
of B2Linked.com
@wilcoxaj
AJ
WILCOX $500
LINKEDIN
ADS CREDIT
bit.ly/adstage-linkedin-credit