Presentation lessons for entrepreneurs

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A presentation with VC pitch advice for startups that I gave to the BizTec business plan competition participants in Tel Aviv on May 16.

Investor Relations Education Business

PRELIMINARY
CONSULTING WORK BUILT COMMUNICATION SKILLS
Key success drivers resulting from McKinsey engagements

A decade of Significant amount of data
Communication
skills*
Presenting to senior
analysis and synthesizing

McKinsey
management audiences
recommendations

Constant
structuring,
restructuring
* Both verbal and visual of story lines
Source: team analysis

tap tapper de tap tap tap tap tapper de tap tap t

Willingness to listen, learn???
Photo credit: Celestial Meeker

tap tapper de tap tap tap tap tapper de tap tap ta

Revenues, $ million

143
136
115 120
98
90
79
66
50
7 consecutive profitable quarters

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2006 2007 2008

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Twitter session at Kern on effective layouts inspired Geeta Bose to conduct and design this presentation. The key learning from the Twitter session: 1. IDs must have skills in visualizing information. 2. Visual design skills mean basic understanding of the design laws and principles. 3. Graphic designers should also understand instructional design principles to add value to visual design. 4. Good IDs are like architects. Like architects they must know about building materials, where to use them etc along with creating a detailed blueprint. 4. Good IDs have better productivity 5. Good IDs must understand Gestalt’s Laws, Color Theory, Basic Typography, Laws of Composition, & Visual Hierarchy. 6. Good IDs must understand Typography: Readability, Legibility, Para Alignment, Leading, Indents, Widow & Orphans, Type Selection. 7. They must understand what is Affordance along with Visual Composition: Point and range of view, rhythm, harmony, balance, and contrast

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Visual notetaking is a process of representing ideas non-linguistically. (That’s a fancy of way of saying, “drawing pictures.”) Visual notetaking can include concept mapping, but also more artistic ways of visually capturing and representing ideas. On the simpler side of the visual notetaking continuum, visual notes can be used to create narrated art. On the complex end of the spectrum, some visual notetaking applications support the creation of whiteboard animation videos which include audio narration synchronized to screencasts of drawings. Visual or graphic facilitation can be used at meetings to summarize presentations and guide discussions. Whether simple or complex, visual notes can be used to more deeply process information as well as communicate it to others with images. Come join us as we explore and practice visual notetaking. http://wfryer.me/vnotes

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For companies to be successful today, they have to plan for customer journeys not just customer experiences. In the digital age where engaging with customers across the entire purchase process, the experience with the brand can as important - if not more so - than the product itself. The best companies are aligned on their customer journey strategy, are truly omnichannel, get and keep the right talent, know what their return on marketing investment is, have campaigns tailored to their customers, and are agile. David Edelman made this presentation at the Financial Times Future of Marketing Summit.

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Presentation lessons for entrepreneurs

6. FONTAINEBLEAU

7. PRELIMINARY CONSULTING WORK BUILT COMMUNICATION SKILLS Key success drivers resulting from McKinsey engagements A decade of Significant amount of data Communication skills* Presenting to senior analysis and synthesizing McKinsey management audiences recommendations Constant structuring, restructuring * Both verbal and visual of story lines Source: team analysis

9. LONDON

10.

11.

12.

13.

14.

15. Photo credit :Nicole Makauskas

16.

17.

18.

19.

20. The Curse of Knowledge

21.

22. tap tapper de tap tap tap tap tapper de tap tap t

23.

24.

25.

26.

27.

28.

29.

30.

31.

32. Sense of realism?

33. Willingness to listen, learn??? Photo credit: Celestial Meeker

34.

35.

36.

37.

38. tap tapper de tap tap tap tap tapper de tap tap ta

39.

40.

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43.

44.

45.

46.

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48.

49. Tell stories

50.

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57. Revenues in 2014 will be $3,402,012

58.

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60.

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64. SAME DISTANCE ALIGN

65.

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67. Old template

68. much better

69. Revenues, $ million 143 136 115 120 98 90 79 66 50 7 consecutive profitable quarters Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2006 2007 2008

70.

71.

72. BEFORE AFTER

73.

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81.

82. Photo credit :Nicole Makauskas

Presentation lessons for entrepreneurs

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